undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. On-Page Optimization
  4. Does Bolding Text Have Any Impact on SEO?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Does Bolding Text Have Any Impact on SEO?

On-Page Optimization
7
8
12.4k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • tryfantasy
    tryfantasy last edited by Jan 21, 2015, 3:11 PM

    Someone told me it does but I thought that was old school way of thinking.  Any thoughts?

    1 Reply Last reply Reply Quote 1
    • JVRudnick
      JVRudnick last edited by Jan 22, 2015, 6:04 PM Jan 22, 2015, 6:04 PM

      Far as I know - no value at all for serps....but for searchers perhaps...depends on whether it might be a transactional query or a instructional one etc etc....

      1 Reply Last reply Reply Quote 0
      • DonnaDuncan
        DonnaDuncan @tryfantasy last edited by Jan 21, 2015, 5:27 PM Jan 21, 2015, 5:27 PM

        There are some pretty good resources right here on Moz Christopher:

        • http://moz.com/blog/topic-modeling-semantic-connectivity-whiteboard-friday (whiteboard Friday)
        • http://moz.com/blog/semantic-seo-questions (blog)
        • http://moz.com/webinars/semantic-seo-for-the-people (webinar)
        • http://www.slideshare.net/MatthewBrownPDX/strings-to-things-the-move-to-semantic-seo-mozcon-2013 (Mozcon slide presentation)
        1 Reply Last reply Reply Quote 2
        • Toddfoster
          Toddfoster last edited by Jan 21, 2015, 5:10 PM Jan 21, 2015, 5:10 PM

          Hello Christopher,

          Bolding in and of itself confers no technical SEO advantage. However, it does have a "soft" SEO impact in that it can make content more accessible and readable from a user perspective. This might make it more likely to be shared, linked to, or otherwise cited, improving your potential reach and therefore helping with positive ranking signals to Google.

          Dry, basic text can make a reader bored and increase Bounce Rate.

          However, well-cited, original content with proper emphasis on relevant topics and words can make all the difference when it comes to user reception.

          See the difference? Google will too, over time.

          Hope this helps!

          Rob

          1 Reply Last reply Reply Quote 2
          • mack-ayache
            mack-ayache last edited by Jan 21, 2015, 4:10 PM Jan 21, 2015, 4:10 PM

            I doubt it has direct impact on SEO but I have seen Amazon use all capitals in their product headers for the keywords.  I don't know if this is dynamically generated but to give you an example it can be something like:

            16oz. boxing 134895tp BOXING GLOVES for GIRLS

            My guess is the reason they do this is to make the keywords stand out on the SERP and increase their CTR but if it had direct impact to SEO everyone would be bolding and caps-locking.

            1 Reply Last reply Reply Quote 0
            • tryfantasy
              tryfantasy @Nobody1565908128979 last edited by Jan 21, 2015, 3:44 PM Jan 21, 2015, 3:44 PM

              Good response Jamie.  Any places to learn about the advanced topic modelling and semantic markup that you to refer to?

              DonnaDuncan 1 Reply Last reply Jan 21, 2015, 5:27 PM Reply Quote -1
              • TheZenAgency
                TheZenAgency last edited by Jan 21, 2015, 3:20 PM Jan 21, 2015, 3:20 PM

                Hi

                If it benefits the reader go for it!

                If it doesn't i wouldn't bother!

                1 Reply Last reply Reply Quote 1
                • Nobody1565908128979
                  Nobody1565908128979 last edited by Jan 21, 2015, 3:45 PM Jan 21, 2015, 3:17 PM

                  I would not say it has massive impact, plus bolding keywords is a bit of an old school practice, but there is still some benefit / value I believe to using it, although does make content look unsightly if over used.

                  It's also worth mentioning that this tag **is redundant and has been for many years, you would need to use the following tag Keyword. Be careful to how much you use it and how perfect you make the SEO you do not want to get penalized for over optimisation. **

                  **Its best to think about this when writing content anyway

                  Focus content beyond basic keyword density and take into consideration advanced topic modelling - synonyms and close variants; keyword usage and intent; and semantic mark-up

                  Regards,**

                  tryfantasy 1 Reply Last reply Jan 21, 2015, 3:44 PM Reply Quote 3
                  • 1 / 1
                  1 out of 8
                  • First post
                    1/8
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • velomate

                    Unsolved I have lost SEO Ranking while removing www from domain

                    seo search visibility audit

                    I have lost search SEO ranking for 4-6 core keywords while removing www from domain switch.
                    Referring domain: https://cashforscrapcarsydney.com.au/ Earlier the domain was in the format: https://www.cashforscrapcarsydney.com.au/ But when I checked the search result, search engines had not yet crawled to the new format. Let me know if the server change or any algorithm hit might cause it. Also please share the feedback on - does removing www from the domain losses keyword ranking. Helpful replies are needed.

                    On-Page Optimization | Jan 20, 2024, 1:18 PM | velomate
                    0
                  • DVLighting

                    Is using a H1 tag in a logo image bad for SEO?

                    We have brand logos on certain pages that have H1 tags in them - the H1 text being the brand's name, as this is what we'd want the title of the page to be.  The logos are at the top of the page instead of a written title. But is this the best option for SEO? Do search engines value H1 tags in images as highly as a standard H1 tag?Would it be better for SEO to add an alt tag to the logo and add a separate H1 tag on the page that's also the name of the brand?

                    On-Page Optimization | Jun 13, 2024, 10:59 AM | DVLighting
                    0
                  • Christinaa

                    Tags - Good or bad for SEO

                    We are getting Moz errors for duplicate content because tag pages share the same blog posts. Is there any way to fix this? Are these errors bad for SEO, or can I simply disregard these and ignore them? We are also getting Moz errors for missing descriptions on tag pages. I am unsure how to fix these errors, as we do not actually have pages for these on our WordPress site where we are able to put in a description. I have heard that having tags can be good for SEO? (We don't mind having several links that show up when searching for us on google...) As far as the SEO goes, I am not sure what to do. Does anyone know the best strategy?

                    On-Page Optimization | May 3, 2018, 6:46 PM | Christinaa
                    0
                  • CKerr

                    URL Path. What is better for SEO

                    Hello Moz people, Is it better for SEO to have a URL path like this: flowersite.com/anniversary_flowers/dozen_roses OR flowersite.com/dozen_roses Is it better to have the full trail of pages in the URL?

                    On-Page Optimization | Oct 30, 2014, 7:46 AM | CKerr
                    0
                  • HireSpace

                    Alt text / internal linking

                    Hi everyone A question about best practice when linking from pictures on our homepage - hirespace.com We have an option of using divs with background images (nicer in terms of design) but it means that we can't use anchor text or alt text to show Google what these internal links are about. The other option is to use images which do not allow us as much flexibility in terms of CSS but would allow us to use alt text. There is also an opinion that we should have separate text links at the bottom of the homepage to get the anchor page in. What is best practice in this situation - is alt text worth sacrificing some CSS flexibility for? How important is anchor/alt text for internal linking? Thanks guys.

                    On-Page Optimization | Aug 5, 2014, 3:39 PM | HireSpace
                    0
                  • stephanwb

                    How does a collapsed section affect on page SEO?

                    A client recently asked me whether a tabbed collapsed section of text that is expanded (i.e. revealed) when clicked, is an OK thing to do without negatively effecting SEO. I told him that for starters, he may want to rethink why he would want to hide the text in the first place (this is not an FAQ type scenario). The reason has to do with the aesthetic of the page. Anyway, aesthetic aside, any thoughts on whether a collapsed (hidden from view) negatively affects on-page SEO? Thanks. 
                    Stephan

                    On-Page Optimization | May 9, 2014, 9:19 PM | stephanwb
                    0
                  • 678648631264

                    What should I put in the image ALT and title text for blogger?

                    Hello, I wanted to know what should I put in the image ALT and title text for blogger. I've read so many damn articles about ALT text and Title text for blogger; nothing explained what I put in it though. What am I supposed to put in it that will help me with my on page optimization? (Stuff like do I use spaces or dashes, do I put my keyword in there, how many characters should I not exceed, do I put one word or two words?) If I have a picture of a backpack, what should the alt text be? What if I have 10 different pictures of backpacks on 1 page? How about if I had a backpack next to a tv in an image? A specific answer or a detailed one is nice!

                    On-Page Optimization | Jun 28, 2012, 12:02 AM | 678648631264
                    0
                  • jimmartin_zoho.com

                    Is there an SEO penalty for text that appears only in a pop-up box when you hover the mouse over an icon?

                    A client of mine wants to streamline the look of his web pages, taking some of the visible body copy and putting it into boxes that pop up when you hover the mouse over an icon. My understanding is that search engines will index this pop-up text. However, do they penalize pages that have text in pop-up boxes out of concern that those pages are spammy? In this case, the text and the page are perfectly legitimate e-commerce pages. Thanks for any insights you can offer.

                    On-Page Optimization | Apr 11, 2011, 7:46 PM | jimmartin_zoho.com
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.