Keyword Research and Planning Flow
-
Hello,
First post here. I am a IT infrastructure engineer that does application and deployment work mostly, but new to SEO. That being said, I am a firm believer in demming wheel and defined process/flow charts.
I have a website up, built as best practice, its a Magento CE open source Ecommerce store. After some initial research, it seems I really need to define my keywords before I start branding my landing pages and such.
So i am going to have to go back and implement the keywords and evaluate.
But as I am reading it seems most SEO people try their keywords in google ad words first? Then implement?
I am hoping to find some flow or process sheets on how successful Keyword research is done via step by step process and evaluation. And explanations of each.
How many keywords to start with per landing page, how many to try and get in the H1 headers, paragraphs, URL. How long to leave keywords in to test?
Also, I am a start up company that is competing with the big boys in my market space. I know I cant compete for the big keywords in my market? What is my best strategy for getting any kind of ranking as a small business in a global market?
SEO is a mysterious, intriguing thing to me! Very much reminding me of one of my favorite whimsical quotes I will leave you will now, and thanks for reading.
-Alex
"Invention, my dear friends, is 93% perspiration, 6% electricity, 4% evaporation, and 2% butterscotch ripple." - Willy Wonka
-
Yes, this is the stuff I am looking for !
Process , process, process
Thanks
-
Hi,
I am sharing you a link where keyword research process defined very well .I do follow process mentioned in below url and it is always helpful for me to find best keywords list for any niche.
http://backlinko.com/keyword-research
Thanks
-
I've already gone through the newbie guides, im still looking for a good research and implementation flowchart on keywords, if anyone has a process to share?
Thanks
-
Hi Alex. Today's webinar (http://moz.com/webinars) by Cyrus Shepard is covering this topic very well, although you're going to have to build your own workflow that works best for you. Since the webinar is going on right now (2015-02-10 10:56 Pacific Time) you'll have to wait for it to become available in the previously recorded webinar list. The title is: SEO Basics: The Fundamental Signals Used to Rank Our Content Higher
This along with the beginners guide is going to cover much of your initial steps in SEO: http://moz.com/learn/seo
As for on-page considerations, this is one of the most canonical resources: http://moz.com/learn/seo/on-page-factors. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Make Moz reindex the pages for keywords
Hi Moz says we're 18th for a phrase but that's for the page /himonsia-generators because that was the highest ranking page. If you search now for "heavy range generators" we're jumping between 10-12th position but it's for the page /products/generators - which is correct. How can I make Moz "Reindex" the pages?
Moz Pro | | RichardAskew0 -
Keyword cannibalization
Hello - We have a blog that ranks for 124 different keywords (URL: https://www.clickboarding.com/18-jaw-dropping-onboarding-stats-you-need-to-know/), and it's cannibalizing other keywords that I'm writing blogs specifically for. For example, the blog mentioned above ranks for "employee onboarding process," and I have a different blog I wrote with "employee onboarding process" as the focus keyword that's not ranking at all. Any suggestions or insight is hugely appreciated! Julie K.
Moz Pro | | Julie-Kuepers0 -
Tool to find compeitor keyword overlap?
I want to know which competitors rank for the same things I do. Is there a tool that can give me this info?
Moz Pro | | ShearingsGroup0 -
Branded Keywords: Should I Monitor My Products' Names?
I am setting up my keywords' tags and brand rules. Is there any reason not to consider my products' names as "branded keywords". For instance, if my brand is HealthNut and I have products (that people talk about by name), such as GreenGiant Juice, should I create a brand rule for "GreenGiant Juice"? Granted, most of the time, customers will be searching for "HealthNut GreenGiant Juice", but there must be at least a minority who would search directly for the product itself without using the brand name. Any thoughts are greatly appreciated. Thank you in advance!
Moz Pro | | EliteErikSEO0 -
What keywords should I use in my campaign.
I am a chiropractor. I only compete against web sites in my town. Should my key words be neck pain, back pain? Or should it be neck pain Bloomington Illinois and low back pain Bloomington Illinois? I am referring to the campaigns I just started. (I am new)
Moz Pro | | Bob550 -
Import Keywords from 1 campaign to another
Hi There, I've got one campaign set up and just created another in my dashboard. I have roughly 300 keywords added and categorized in campaign 1. I want to export these exact keywords, (and to also remain categorized the same), into campaign 2. How can I do this without having to add each keyword individually and recreating the categories again? Basically, I want to export my keywords/copy/past from one campaign, to another. I don't want to set everything up again. How can I do this? Thanks, Reena.
Moz Pro | | Reena810 -
How to change the compare date range on the keyword rankings report?
I'm new to SEO Moz, but not to SEO. I like SEOMoz's keyword rankings, but I also like to show clients improvement (hopefully) from the previous months' ranks. The default appears to be 1-week. How can you show improvement/decline from the previous month?
Moz Pro | | Brandon_Clay0 -
Question about how to do keyword research on SEOMoz
Is there a way I can check what are the Keywords that drive traffic to a specific website using SEOMoz?
Moz Pro | | theLotter0