SEO Benefit from Redirecting New Exact Match Domains?
-
Hi, All!
This is a question asked in the old Q & A section, but the answer was a little ambiguous and it was about 3 years ago, so I decided to repost and let the knowledgeable SEO public answer...
From David LaFerney:
It’s clear that it’s much easier to get high rankings for a term if your domain is an exact match for the query.
If you own several such domains that are very related such as – investmentrealestate.com, positivecashflow.com, and rentalproperty.com – would you be able to benefit from those by 301ing them to a single site, or would you have to maintain separate sites to help capture those targeted phrases?
In a nutshell – SEO wise, is it worth owning multiple domains to exactly match valuable search phrases? Or do you lose the exact match benefit when you redirect?>>
To clarify: redirecting an old domain with lots of history and links to a new exact match domain seems to contain SEO benefit. (You get links+exact match domain, approximately.) But the other way around? Redirecting a new exact match domain to an older domain with links? Does that do anything for the ranking of the old domain for the exact match keyword? Or absolutely nothing? (My impression has been that it's nothing, but the question came up for a client and I just wanted to make sure I wasn't missing something.)
Thanks in advance!
-
Recently google has really downplayed the importance of exact match domain names. If the domain name is newly registered it probably hasn't earned any links yet, and therefore wouldn't pass any SEO value.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a tool out there to check any domain that might be pointing to my existing domain?
Is there a tool out there to check any domain that might be pointing to my existing domain?
Technical SEO | | adlev0 -
Are you Able to keep 100% traffice when do domain redirect?
Let's say you consider re-branding and purchased a new domain, however, during past 3-5 years your page has got some content, CF, TF which appears to be quite good and not easy to build within a few mths. GWT says if you do 301 redirect from the old domain then you should transfer 100% juice from the old domain as well as the juice from old external links to old domain to the new one I did some Tech Seo improvements and while ago and my experience is GWT says one but life shows slightly opposite. This is a big thing with no Emergency exit so I have got some concerns. What is your experience with that? Have you done any transfers if so what was the result? Thanks in advance for your feedback
Technical SEO | | Miniorek0 -
Changing domain and transferring SEO power to new.
hi, i have a website with some pages index in google on first page. i want to change the domain name but also want to keep the old domain. How can i transfer the index pages SEO power to new domains pages? So the new domain page can appear instead of old domain. 301 redirect will permanently redirect the user to new domain but i want to keep the old domain running for users only, not for Search engines. any idea. please share. thanks.
Technical SEO | | green.h0 -
301 Redirect back to original domain
We have a site, domainA.com and we split part of the site off into it's own site a couple of years ago as domainB.com. All urls from DomainA were 301 redirected to DomainB, but with a different folder structure. For business reasons, we now shuttering domainB and rolling it back into domainA. For the 301 redirects for urls that were on the original domainA, should I overwrite them to the new folder structure directly from the original urls? In other words: 301 redirect domainA.com/oldstructure to domainA.com/newstructure rather than: Existing 301 redirect domainA.com/oldstructure to domainB.com/newstructuretopic with a new 301 redirect to domainA.com/newstructuretopictopic
Technical SEO | | ang0 -
Javascript redirects -- what are the SEO pitfalls?
Q: Is it dangerous (SEO fallout) to use javascript redirects? Tech team built a browser side tool for me to easily redirect old/broken links. This is essentially a glorified 400 page -- pops a quick message that the page requested no longer exists and that we're automatically sending you to a page that has the content you are looking. Tech team does not have the bandwidth to handle this via apache and this tool is what they came up with for me to deliver a better customer experience. Back story: very large site and I'm dealing with thousands of pages that could/should/need to be redirected. My issue is incredibly similar to what Rand mentioned way back in a post from 2009: Are 404 Pages Always Bad for SEO? We've also decided to let these pages 404 and monitor for anything that needs an apache redirect. Tool mentioned above was tech's idea to give me "the power" to manage redirects. What do you think?
Technical SEO | | FR1230 -
Redirect non www. domain to WWW. domain for established website?
Hey guys, The website in question has been online for more than 5 years but there are still 2 versions of the website. Both versions are indexed by Google and of course, this will result in duplicate content. Is it necessary to redirect the non-www domain to the www. domain. What are the cons and advantages? Will the www. links replace the non-www links when it comes to keyword rankings? Thanks.
Technical SEO | | BruLee0 -
Does redirect of domain alias help rankings?
Yes... It iz I again ;o) Here's one for you savy techies out there: So, I've got a primary domain which is live, optimized and running smooooth. And then I've got a couple of misspelled domains as well (17 to be exact). Will it have an effect if I 301 those misspelled domains? What's Best Practice for several domain aliases? Example.
Technical SEO | | nosuchagency
Primary domain: bryghusprojektet.dk
Alias domain 1: bryghusprojekt.dk (301 redirects to primary domain)
Alias domain 2: bryghus-projekt.dk (Hosting company infopage)
Alias domain 3: bryghus-projekter.dk (Not activated) Regards.1 -
My home page 301 redirects - is this an SEO problem
When ever a browser calls my site canineconcepts.co.uk, it is automatically 301 redirected to canineconcepts.co.uk/en I am not sure if I should be concerned about this from an SEO perspective or not. Any thoughts?
Technical SEO | | CanineConcepts0