Need ideas to get do follow links from highly competative niche "wedding"
-
I need to get high quality do-follow links and my target market/keyword is ‘Maui wedding’ and a few others. Because it is such a competitive market I am having a hard time getting links from local companies providing Maui Weddings (I know why because they are my competitors) and national companies sites aren't much help because they are trying to provide leads to their advertisers. I would like do-follow links from non-paid sources any ideas or resources you could help with would be much appreciated. Thanks.
-
I understand, we can format the pages on the blog as we want. That is the answer that I was looking for.
Thanks! -
You can use the blog to publish your articles.
If you do that you are stuck with the way that the blog optimizes the pages and links them into your site. You can modify that to within limits. Blogs are great for getting pages onto your site easily and spending minimum time formatting and optimizing.
However, if you think that you can do a better job at formatting or optimizing then publishing by a different method is needed.
Sometimes I prefer to make finely crafted arrows than to use the ones off of a mass production line.
-
Egol, I just want to make sure I understand this right. My blog is part of my website and is not a subdomain. I have "absolute control over formatting, optimization and appearance". Why would I create separate pages and not use the blog to publish my articles?
-
Thanks for the explanation EGOL. It makes perfect sense, and represents a great thought process. Your views clearly take SEO to a higher level and define the difference between "on paper" SEO, and in practice SEO.
-
Most competitors don't have 100% overlap of merchandise or services. They also don't have 100% overlap of geographic areas. Competitors working together identify the areas where they really don't compete. Then they cross promote competitor good/services on related pages of their website.
This gives them advertising on a competitor's site but in a way that will not directly steal clients.
A music store near me has a fantastic selection of guitars but does not sell violins... the best place to get a violin is more into orchestra instruments and could easily partner with the guitar specialist.
===================
If Steven decides to build the huge Maui wedding resource on his site he could ask the florist who is the strongest content generator to produce some great articles for the various types of wedding flowers and have a photographer who specializes in product photography create the photos. The product photographer would get some attribution links and the florist would get some links too, some great visibility for his work and top billing on the florist resource page.
Remember that acquiring great content is much more valuable than giving it away (it also takes a lot less time)... so create a content acquisition plan that has strong benefits for your partner.
-
I love the creativity of your answers EGOL. You definitely offer outside-the-box thinking.
I am trying to wrap my mind around the concept of gathering a group of competitors to work together. Search engine ranking is purely about competition. You can have a poor page rank as #1 if it is better then the pages of your competitors. If you boost your ranking or exposure, but you strengthen your competitors at the same time, how is this beneficial?
I can understand this tactic when an outside force jumps ahead of you in SERP. But when it's just your site and other wedding sites, where is the advantage?
-
I never post great articles on a blog.... post them on a dedicated webpage where you have absolute control over formatting, optimization and appearance. I envision these articles each having a ton of photos with detailed captions.
Post them as pages on your website, announce them on your blog and promote them on your homepage and all across the rest of your site.
-
I would unite with the strongest content producers. This is a content play and you don't want a team of weenies.
-
Where do you thing the best place to post them is besides my blog?
-
I am not talking about a new site. All of that goes on your existing site.
Think about becoming the Maui Wedding Man!
-
Do you think the best idea is to contact those on page 2 and 3 with quality sites and content, to band together to overtake those on page 1. Just trying to make sure i understand you correctly.
-
Instead of three to five blog posts per week consider three to five kickass articles per month.
-
Great idea. I currently need to focus on the site that needs some search engine love right now though. I will use your guide idea in my content creation.
-
Great advice from Ryan... just tossing one more idea out because he mentioned the "beggar asking for handout" concept....
Something that can be very effective is for a small group of competitors entering into a cooperative effort to help one another. Three or four working together will have an enormous advantage over everyone else.
Maybe you can get a group of people to work on this site with you.?
-
I like the idea on statistics posts. I really like to create content and do about 3-5 blog posts per week then feed them to social media which has been helping.
-
This has been said before, and will probably be etched on the SEO tombstone should the concept ever die.....
Create compelling content that people will want to link to!
-
Since you are in the industry, find a celebrity or person of interest who is getting married in Maui and write an article about it. Article title: Maui Wedding Bells Ring for Jennifer Anniston
-
Do research and find an interesting statistic to talk about. Article title: Maui Weddings - The Secret to a Happy Marriage. Did you know that according to the latest statistics couple who wed in Hawaii have longer lasting marriages?....
Somehow you MUST generate unique, compelling content that people will WANT to link to and talk about. Otherwise you are simply a beggar asking for a handout. The world is full of them.
-
-
Since you have this site you must be the expert on planning a wedding in Maui? Is that correct?
If it is then you should be able to prepare the very best guide to planning a wedding there. It would be a big list of all of the churches, where to get a marriage license, how to hire clergy, where to get gowns, where to get a tux, who are teh photographers, where to get flowers... you get the idea.... this will be the single best one-stop site for anyone who is having a wedding in Maui.
This will be much more than a directory... it will be a guide for how to get things done and an idea source for having a great Maui wedding. Where to have it outdoors articles, where to have the small ceremony, busy times of year, sunset/sunrise.. .. each of these is an article or a series of articles. Lots of photos of chapels, outdoor locations, maps, flowers, etc... venues and photographers should cut deals with you for this type of featuring.
That big resource alone should get some links but you can probably figure out a way to get the feature photographers, flower shops, bridal shops, etc. linking to this incredible guide. You can probably also get some interviews with the media to announce your great website.
This will be a huge amount of work... are you up for it?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why are my total links to site going down but my average position keeps getting better on Webmaster?
Google Search Console says I have 141 Total Links. 2 months ago, I had 160 links. My average position went from 60.1 to 58.9.
Link Building | | guerratheron010 -
Getting links on old blog posts
There's 100 of blogs with posts that link to my competitors, but don't link to my site.They are mostly lists. Eg: "The best Sites to get blue widgets" I was thinking about getting in touch with these blogs, and asking them to take a look at my site, to see if perhaps they would add it to the list. In fact, I started doing it and I got some links already. Now I am starting to worry that Google could consider these links as unnatural, because, you know, the algos are not exactly perfect. Anyway, the links are important for the exposure anyway. I've two questions: 1. Is there any chance I'll be penalized? 2. May I get a SEO benefit from this links?
Link Building | | elefantes0 -
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | | ProjectLabs0 -
Link Building for extremely niche industry
I understand that when getting links into your site, they need to be good authority but, importantly, also relevant to the information on your own website. I've seen examples for people to find guest posting opportunities on many sites, but these have been for popular industries with mass amounts of people discussing it (travel blogs, fashion blogs), making guest post opportunities more readily available. The company I work for provide doc storage, scanning and paperless solutions. As you can guess, when following these guides to find blogs on our industry, I have come up short with places to ask to guest post on! So, how would SEOmozzers approach building quality, relevant links for a very niche industry such as ours? Also, we'll be building pages for extremely specific types of files (e.g. Microfiche Scanning, A0 Scanning....). For these pages, how will I be able to find relevant pages on these topics to get a link to, because these will obviously be even more niche than doc scanning? Thank you!
Link Building | | janc0 -
How to Manually Check if Link is Follow or No Follow?
So I just got the link - yippee! When I look at the source code href line with my url I don't see the term 'no follow'. Does this mean I have a followed link?
Link Building | | Clicksjim0 -
I am seeking a high quality sites to submit articles for free in order to get links. Can you recommend me on those sites?
I am seeking a high quality sites to submit articles for free in order to get links. Can you recommend me on those sites?
Link Building | | yoavm0 -
Getting a link from a page on a site with high site DA but low PA?
Does anyone know if it is still worth it getting a link from a page on a site with a really low Page Authority - say a news page on a site that has an SEO Moz tool bar PA of just 1 or 2, but the domain of the site has a high DA like say 83 Is this worth getting?? Thanks
Link Building | | inhouseninja0 -
Do "Sponsored Posts" links get discounted by google?
Do "Sponsored Posts" links get discounted by google? A feture post that is tagged by the site as "featured' or "sponsored" are they discounted as paid links by google?
Link Building | | DavidKonigsberg0