Title Tag : use comma, pipe or colon (:)
-
Hi,
If Title has two and three keywords then which one is better option to separate them either with comma or pipe or colon.
Example : Arvixe Review, Coupons (Jun 2015) and Uptime Report (I used (,) as a separator)
Arvixe Review is primary keywords and Coupons and Uptime are secondary keywords. Aim is rank on keywords like Arvixe Review, Arvixe Coupons and Arvixe Uptime.
Also, including current month and year with Title tag and it will change every month. Its means every month our title is changed.
Is this effect in SEO?Suggest best possible title for keywords like Arvixe Review, Coupons (Jun 2015) and Uptime Report.
Rajiv
-
Re: pipe or hyphen in browser title, does anyone know which is the more accessible option?
GOV.UK, a leader in accessibility, uses hyphens... -
Below is a copy and paste of keywords relating to Arvixe obtained from Semrush. You should check them. Coupon is very competitive, so I have skipped that. So I would suggest:-
Arvixe Hosting Review | Arvixe Coupon | Sitegeek
or
Arvixe Hosting Review | Arvixe Uptime Report | Sitegeek
You should include your brand name as google usually will do regardless. It really is a personal decision as you know your brand / company best. Hope this helps.
Keyword Volume CPC SERP source arvixe coupon 480 18.85 arvixe web hosting 170 6.10 arvixe control panel 90 24.38 arvixe hosting review 70 11.61 arvixe cpanel login -
Page is https://www.sitegeek.com/arvixe
and want to target Arvixe Review, Arvixe Coupons and Arvixe Uptime Reportshould title ? Arvixe Review | Arvixe Coupons (Jun 2015) | Arvixe Uptime Report
or
Arvixe Review | Coupons (Jun 2015) | Uptime Report
or
Arvixe Review : Arvixe Coupons (Jun 2015) and Current Uptime Report
Arvixe Review is our primary keywords.
-
The word Arvixe - would not be highly competitive - so need to use that 3 times. Coupons is competitive.
The below is the title that appears if I google Arvixe
Web Hosting | Shared Hosting | Website Hosting by Arvixe
Are you changing the Title to the home page or is it a new page? The Coupon page? The most common search term according to Semrush is "Arvixe Coupon". The above suggestions appear to be targeting 3 different topics rather than one broadly, like your current title. Need some more info on what page you are targeting and why - otherwise could be leading you down the garden path.
-
there are lot of variations in using comma, title or colon. I do google search with following keywords :
1. hotels review
2. cheap flights
3. airlines review
4. mobile recharge
5. mobile review
-
thanks John!
As you suggested that pipe is best for both SEO and clickability. So options should be as follow:
1. Arvixe Review | Coupons (Jun 2015) | Uptime Report
Note - we should use 'Arvixe with all there keywords . Even, few SEO research shows that a keywords should not be duplicated in Title. whats your take? we can use in such cases?
2. Arvixe Review | Arvixe Coupons (Jun 2015) | Arvixe Uptime Report
3. Arvixe Review | Arvixe Discount Coupons | Arvixe Uptime Report
Please Tell us which one would be better title.
-
You are always right... so I got confused! All good...
-
Hi John
Yes, I am not disagreeing at all and sorry if that was portrayed somehow - especially if I gave a "free for all" point of view - this was not my intent. I was just referencing Matt from the perspective of "does it matter?" in Rajiv's question.
I personally like pipes in my titles. As long as it's clean, speaks to the content, and consistent across the site in format, you should be all good.
Be good!
-
Patrick
The company I work for specializes in CTR on search results - we run complex experiments on them ie 30-40 today alone. There is a difference between pipes and hyphens on CTR. It is small but it is statistically significant. Sure it is irrelevant to most but for big boys chasing keywords like "car insurance" etc it is vital as each click is has such high cost in competitive spaces.
Matt Cutts noted the CTR factor between them as well. I do not believe it makes any difference on SEO except in so far as it uses more pixels. So maybe we agree, but a clean tidy looking title that looks professional to the customer does have an impact on CTR.
-
Hi there
This is going to require some research about your audience and what they may be searching for. No one knows your audience and business better than you, so you need to make sure that whatever you are putting in the titles are both the best representations of your user's searches and your website's content. Be natural, be real, and be specific.
When it comes to pipes and hyphens, it doesn't matter. Here's a video from Matt Cutts on the subject.
Hope this helps! Good luck!
-
We do alot of experiments for clients on the difference between pipes, colons and hyphens.
99 out of 100 the pipe is the preferred separator. Generally the pipe is best for both SEO and Clickability. This is as the pipe also uses less pixels. Recommend as follows:-
Most Important Key Word | Second Keyword | Brandname ( no more than 512 pixels in length or otherwise it truncates).
If you detail a couple of options I can probably tell you what is likely best.
-
You are fine using any of them and it's down to personal preference, although I use a pipe because it is clearer when looking at the title. It also depends on the Title as well - sometimes a pipe won't do the job and you need to use a comma.
Also, including current month and year with Title tag and it will change every month. Its means every month our title is changed
I would try to avoid this. You don't want the same page title to keep changing. By all means add something to the page that states when it was last updated, but I wouldn't use the Page Title for this.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Submitting a page to Google Search Console or Bing Webmaster Tools with nofollow tags
Hello, I was hoping someone could help me understand if there is any point to submit a domain or subdomain to Google Search Console (Webmaster Tools) and Bing Webmaster Tools if the pages (on the subdomain for example) all have nofollow/noindex tags ... or the pages are being blocked by the robots.txt file). There are some pages on a data feed onto a subdomain which I manage that have these above characteristics ... which I cannot change ... but I am wondering if it is better to simply exclude from submitting those from GWT and BWT (above) thereby eliminating generating errors or warnings ... or is it better to tell Google and Bing about them anyway then perhaps there is a chance those nofollow pages may be indexed/contextualised in some way, making it worth the effort? Many thanks!
White Hat / Black Hat SEO | | uworlds
Mark0 -
Can I leave off HTTP/HTTPS in a canonical tag?
We are working on moving our site to HTTPS and I was asked by my dev team if it is required to declare HTTP or HTTPS in the canonical tag? I know that relative URL's are acceptable but cannot find anything about HTTP/HTTPS. Example of what they would like to do Has anyone done this? Any reason to not leave off the protocol?
White Hat / Black Hat SEO | | Shawn_Huber0 -
Hidden H1 Tags
I am trying to triple check this - I have a client who has all of their H1 tags as hidden. As far as I am concerned, anything hidden is not a good thing for SEO. I am debating with their online store provider that this is not good practice. Everything I am reading says it is not good practice. They are saying it is for "My SEO experience would suggest otherwise. In addition, the H1 adds semantic value for users with disabilities to help give them context with what the content of the page is." Did I miss something? They are a large brand and have not been penalized. This has been happening for 8 months.
White Hat / Black Hat SEO | | smulto0 -
Keyword Duplication in the title
Hello, I read on this great SEO Blueprint Article here that you don't want to duplicate any words in the title tag, even one duplicate. But what if your branding and keywords both have the same word in it. For example, making the title here like this: NLP Training and Certification Center | NLP and Coaching Institute which is 66 characters by the way. Your thoughts on the duplicate word "NLP"?
White Hat / Black Hat SEO | | BobGW0 -
Small help with title tags
Hello all, this is my first question on Moz, i can see lots of people use it. Overall great community. I have a question, about title tags, ive done some keyword re-searches via Adwords-Keyword planner. And i need help combining the title tag for my pages. This are my most searched keywords:
White Hat / Black Hat SEO | | legendz
Main keyword - ACE Online Related keywords : Private Server Top 100 Download Gameplay Guide Now ive combined my title :
ACE Online Private Server - Top 100, Download, Gameplay, Guide Do you think this is good writen title or something its bad, i really cant deside. Please help0 -
Potential Implications of using the Disavow tool to remove thousands of links
So here's the situation. My companies site has over 30 thousand backlinks from Rippling.info These links all point to 3 product pages, some of which are no longer in production. Apparently a former employee was experimenting with some link farm ideas. My questions are; 1. does anyone here have experience with rippling.info? Is it legit? It seems like a link farm but Google allows adsense ads??? I thought Google was against link farms... 2. if I use the Disavow tool in Webmaster Tools to tell Google these 30k+ incoming links are to be ignored, will there be any consequences? -Google Analytics shows zero referral traffic since jan 1st 2012.
White Hat / Black Hat SEO | | mjmorse0 -
Is domain name or page title "safe" as anchor text?
I am aware of the dangers of excessively optimized anchor text I have seen some suggestions that as long as your anchor text is either the URL or the page title that this will be OK, no matter how many links come in with that anchor text. Does anyone have an opinion, or even any hard data on this? Thx Paul
White Hat / Black Hat SEO | | diogenes0 -
How do I find out if a competitor is using black hat methods and what can I do about it?
A competitor of mine has appeared out of nowhere with various different websites targetting slightly different keywords but all are in the same industry. They don't have as many links as me, the site structure and code is truly awful (multiple H1's on same page, tables for non-tabular data etc...) yet they outperform mine and many of my other competitors. It's a long story but I know someone who knows the people who run these sites and from what I can gather they are using black hat techniques. But that is all I know and I would like to find out more so I can report them.
White Hat / Black Hat SEO | | kevin11