Title Tag : use comma, pipe or colon (:)
-
Hi,
If Title has two and three keywords then which one is better option to separate them either with comma or pipe or colon.
Example : Arvixe Review, Coupons (Jun 2015) and Uptime Report (I used (,) as a separator)
Arvixe Review is primary keywords and Coupons and Uptime are secondary keywords. Aim is rank on keywords like Arvixe Review, Arvixe Coupons and Arvixe Uptime.
Also, including current month and year with Title tag and it will change every month. Its means every month our title is changed.
Is this effect in SEO?Suggest best possible title for keywords like Arvixe Review, Coupons (Jun 2015) and Uptime Report.
Rajiv
-
Re: pipe or hyphen in browser title, does anyone know which is the more accessible option?
GOV.UK, a leader in accessibility, uses hyphens... -
Below is a copy and paste of keywords relating to Arvixe obtained from Semrush. You should check them. Coupon is very competitive, so I have skipped that. So I would suggest:-
Arvixe Hosting Review | Arvixe Coupon | Sitegeek
or
Arvixe Hosting Review | Arvixe Uptime Report | Sitegeek
You should include your brand name as google usually will do regardless. It really is a personal decision as you know your brand / company best. Hope this helps.
Keyword Volume CPC SERP source arvixe coupon 480 18.85 arvixe web hosting 170 6.10 arvixe control panel 90 24.38 arvixe hosting review 70 11.61 arvixe cpanel login -
Page is https://www.sitegeek.com/arvixe
and want to target Arvixe Review, Arvixe Coupons and Arvixe Uptime Reportshould title ? Arvixe Review | Arvixe Coupons (Jun 2015) | Arvixe Uptime Report
or
Arvixe Review | Coupons (Jun 2015) | Uptime Report
or
Arvixe Review : Arvixe Coupons (Jun 2015) and Current Uptime Report
Arvixe Review is our primary keywords.
-
The word Arvixe - would not be highly competitive - so need to use that 3 times. Coupons is competitive.
The below is the title that appears if I google Arvixe
Web Hosting | Shared Hosting | Website Hosting by Arvixe
Are you changing the Title to the home page or is it a new page? The Coupon page? The most common search term according to Semrush is "Arvixe Coupon". The above suggestions appear to be targeting 3 different topics rather than one broadly, like your current title. Need some more info on what page you are targeting and why - otherwise could be leading you down the garden path.
-
there are lot of variations in using comma, title or colon. I do google search with following keywords :
1. hotels review
2. cheap flights
3. airlines review
4. mobile recharge
5. mobile review
-
thanks John!
As you suggested that pipe is best for both SEO and clickability. So options should be as follow:
1. Arvixe Review | Coupons (Jun 2015) | Uptime Report
Note - we should use 'Arvixe with all there keywords . Even, few SEO research shows that a keywords should not be duplicated in Title. whats your take? we can use in such cases?
2. Arvixe Review | Arvixe Coupons (Jun 2015) | Arvixe Uptime Report
3. Arvixe Review | Arvixe Discount Coupons | Arvixe Uptime Report
Please Tell us which one would be better title.
-
You are always right... so I got confused! All good...
-
Hi John
Yes, I am not disagreeing at all and sorry if that was portrayed somehow - especially if I gave a "free for all" point of view - this was not my intent. I was just referencing Matt from the perspective of "does it matter?" in Rajiv's question.
I personally like pipes in my titles. As long as it's clean, speaks to the content, and consistent across the site in format, you should be all good.
Be good!
-
Patrick
The company I work for specializes in CTR on search results - we run complex experiments on them ie 30-40 today alone. There is a difference between pipes and hyphens on CTR. It is small but it is statistically significant. Sure it is irrelevant to most but for big boys chasing keywords like "car insurance" etc it is vital as each click is has such high cost in competitive spaces.
Matt Cutts noted the CTR factor between them as well. I do not believe it makes any difference on SEO except in so far as it uses more pixels. So maybe we agree, but a clean tidy looking title that looks professional to the customer does have an impact on CTR.
-
Hi there
This is going to require some research about your audience and what they may be searching for. No one knows your audience and business better than you, so you need to make sure that whatever you are putting in the titles are both the best representations of your user's searches and your website's content. Be natural, be real, and be specific.
When it comes to pipes and hyphens, it doesn't matter. Here's a video from Matt Cutts on the subject.
Hope this helps! Good luck!
-
We do alot of experiments for clients on the difference between pipes, colons and hyphens.
99 out of 100 the pipe is the preferred separator. Generally the pipe is best for both SEO and Clickability. This is as the pipe also uses less pixels. Recommend as follows:-
Most Important Key Word | Second Keyword | Brandname ( no more than 512 pixels in length or otherwise it truncates).
If you detail a couple of options I can probably tell you what is likely best.
-
You are fine using any of them and it's down to personal preference, although I use a pipe because it is clearer when looking at the title. It also depends on the Title as well - sometimes a pipe won't do the job and you need to use a comma.
Also, including current month and year with Title tag and it will change every month. Its means every month our title is changed
I would try to avoid this. You don't want the same page title to keep changing. By all means add something to the page that states when it was last updated, but I wouldn't use the Page Title for this.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
One guy using some Alexa rank tricks to gain high PR etc..?
Hi! One finnish guy is getting pretty nice Alexa ranking to his sites, even if the real traffic is not somewhere near it would lead for that cool Alexa rank. I am a bit suspisious if he is using some Low Bounce Rate High Traffic Boosters on his sites.. I will give you some examples here to look into.. Vihjepaikka(dot)com - Created on 2013-03-13 - Alexa Rank 129k!!! - PR3 - Backlinks not many qualitys.. Casinolla(dot)net - Created on 2014-10-15 - Alexa Rank 351k!!! - PR0 - Backlinks 0!!! Cashadvance777(dot)com - Created on 2014-09-04 - Alexa Rank 772k!!! - PR3 - Backlinks 0!!! Let me know your thoughts on these.. Cheers!
White Hat / Black Hat SEO | | Kononen0 -
Keyword Phrase vs. separate keywords - Title Tag best practices
Hello, What is your opinion about when to use a keyword phrase vs. 2 keywords, separated by a comma, in the title tag? For example, on this page, the title could be either: NLP Hypnosis, Language Patterns | Nlpca.com or NLP and Hypnosis Including Language Patterns | Nlpca.com Which do you guys think is best with respect to rankings, updates, and future updates?
White Hat / Black Hat SEO | | BobGW0 -
Using competitor brand names. How far is too far?
We are a small company competing for traffic in an industry with more or less one other very large brand. I'm noticing we are getting a descent amount of organic traffic for the competitor's brand name however I haven't done any on-page inclusion or link building for the term. We are using their brand as a keyword in our paid campaigns and seeing potential. I firmly believe we have a superior product. I'm tempted to start going after our competitor's brand as a keyword to skim some of their traffic. My question is how far it too far? Do I actively try to obtain a few anchor text specific backlinks? Dare I use their brand name as a term on our page? Maybe just a simple blog post comparing our two products is more appropriate? Any suggestions are appreciated.
White Hat / Black Hat SEO | | CaliB0 -
How do I write tags on a youtube video for a local Google search?
I've been reading into tags, and I would like to know what the best ways to do them for a local search are. Right now I have a title that reads similar to, "Keyword1 and Keyword2 in City X" Would I make a corresponding tag that reads "Keyword 1 and Keyword 2 in City X,"? Or would I do "Keyword 1," "Keyword 2," and, "City X," as separate tags? Thanks!
White Hat / Black Hat SEO | | OOMDODigital0 -
Is using Zeus's gateway feature to display contents from the different URL OK to do?
I've been writing a blog on free hosting blog platform and planning to migrate that under my domain name as directory. myblog.ABCD.com to www.mydomain.com/myblog now, I've learned that my Zeus server has a way to show myblog.ABCD.com at mydomain.com/myblog without transferring anything by using the Gateway feature. This will save a lot of time and hassle for me, but my question is if this is ok to do?
White Hat / Black Hat SEO | | HypermediaSystems
Is there a chance that this could be considered a blackhat even though the content is mine? From the Zeus documentation:
"Gateway aliases enable users to request files from the new
web server, and receive them as if they were on the new server, when they are
still located on the legacy server. To the user, the files appear to be located on
the new server. " Thank you.0 -
What's the right way to gain the benefits of an EMD but avoid cramming the title?
Hi Guys, Say I'm (completely hypothetically) building weddingvenuesnewyork.com and right now I'm organizing the tags for each page. What's the best layout so that I can optimize for "wedding venues new york" as much as possible without it becoming spammy. Right now I'm looking at something like "Wedding Venues New York: Wedding Receptions and Ceremony Venues" for the title.. To get other strong keywords in there too. Is there a better layout/structure?.. And is having the first words of the title on the homepage the same as the domain name going to strengthen the ranking for that term, or look spammy to Google and be a bad move? This is a new site being built
White Hat / Black Hat SEO | | xcyte0 -
SEO best practice: Use tags for SEO purpose? To add or not to add to Sitemap?
Hi Moz community, New to the Moz community and hopefully first post/comment of many to come. I am somewhat new to the industry and have a question that I would like to ask and get your opinions on. It is most likely something that is a very simple answer, but here goes: I have a website that is for a local moving company (so small amounts of traffic and very few pages) that was built on Wordpress... I was told when I first started that I should create tags for some of the cities serviced in the area. I did so and tagged the first blog post to each tag. Turned out to be about 12-15 tags, which in turn created 12-15 additional pages. These tags are listed in the footer area of each page. There are less than 20 pages in the website excluding the tags. Now, I know that each of these pages are showing as duplicate content. To me, this just does not seem like best practices to me. For someone quite new to the industry, what would you suggest I do in order to best deal with this situation. Should I even keep the tags? Should I keep and not index? Should I add/remove from site map? Thanks in advance for any help and I look forward to being a long time member of SEOMoz.
White Hat / Black Hat SEO | | BWrightTLM0 -
Title Tag - Best Practices
I'm pretty new to seo but think I'm starting to get a decent grasp on it. One thing I'm really struggling with is how to organize the meta title tags on my website. I work in real estate and I'm noticing a lot of my local competitors that are ranking for the top keywords seem to using that particular keyword on every title tag within their website. An example would be www.paranych.com. Many of his internal pages have the word "Edmonton Real Estate" in the meta title tag, yet his home page is the page that is ranking for that particular keyword. It doesn't seem logical to have every one of my pages featuring the same keyword, but there are many examples within my industry of this working. Is the best practice with meta title tags to have your keyword on every title tag of your site or just the home page? Thx, Barry
White Hat / Black Hat SEO | | patrickmilligan0