SameAs Markup for Google Knowledge Graph
-
I am trying to get my content in the Google Knowledge graph. Everything I've read thus far about Knowledge Graph tells us how to get in for branded terms (e.g. company name or your own name). But I am looking for ways to have my content be indexed and shown in Google graph.
For example, if you search for "mayonnaise for hair" you will see Knowledge graph show us a snippet from an article on RealSimple.com. **How do you get your content to show here? **
I've been reading a lot about SameAs markup, but it seems to only help for branded terms, so companies can have a knowledge box for their brand. But does it help for non-branded keywords?
I appreciate any advice. Thanks.
-
Thank you, Everett! I didn't know that Answers box and Knowledge Graph are two different things. I'll take a look at the blog post you linked to.
-
Hello Texture Media Inc,
It's tough to keep up on what the various parts of different SERPs are these days. They're constantly expanding and changing. The only person I know who can keep up is Dr. Pete, and that's just barely.
I think what you're wanting to do is get content in the Answers Box, as opposed to the Knowledge Graph. This should answer your questions: http://cognitiveseo.com/blog/6121/total-serp-domination-using-the-new-google-answer-box-technique/
SameAs should be used for connecting various pages about the entity, including social but also Wikipedia pages and other official "About" pages. It's a good idea to use this tag, but isn't going to help with what you're trying to do, specifically.
-
Thank you for your response, Martijn. I was thinking the same thing. Everything I've read thus far about SameAs speaks to connecting bios and social profiles.
-
SameAs markup probably won't be enough as for now it's really meant to be used for identifying social network accounts for a specific Web site. What I would also look into is marking up your actual content via Schema.org because Google probably will need the data for it's knowledge graph in some structured way at least.
-
Thank you, Patrick!
-
Hi there
I think it can help indirectly. Especially as Google associates your brand and website to particular topics (if you are optimizing properly and writing great content). If you are killing it from a topic association level, I can see having "SameAs" markup possibly benefiting your brand on a non-branded level as those topics are associated with your site and Google (and other search engines) notice those SameAs connections to your other platforms or areas, and possibly return your site or other channels in non-branded search.
That's my take. Excited to see what everyone else says - great question! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Title page google serp
Why does Google change the titles automatically? I have <title>Canyoning Açores - São Jorge | Discover Experience Açores</title> but google show Discover Experience Açores: Canyoning Açores - São Jorge
Intermediate & Advanced SEO | | tiagoarruda0 -
"Null" appearing as top keyword in "Content Keywords" under Google index in Google Search Console
Hi, "Null" is appearing as top keyword in Google search console > Google Index > Content Keywords for our site http://goo.gl/cKaQ4K . We do not use "null" as keyword on site. We are not able to find why Google is treating "null" as a keyword for our site. Is anyone facing such issue. Thanks & Regards
Intermediate & Advanced SEO | | vivekrathore0 -
Google and Product Description Tabs
How does Google process a product page with description tabs? For example, lets say the product page has a tab for Overview, Specifications, What's In the Box and so on. Wouldn't that content be better served in one main product description tab with the tab names used as (htags) or highlighted paragraph separators? Or, does all that content get crawled as a single page regardless of the tabs?
Intermediate & Advanced SEO | | AWCthreads0 -
Google drop down - keyword gone, why?
Hi guys, i received traffic off a yearly based term, this year for '2013' i noticed it is nowhere near what the yearly term was for the year before. I believe that Google has stopped the yearly term appearing in a drop-down menu from a big volume related term, my question is how do they determine what goes in the drop down menu for related/relevant searches?
Intermediate & Advanced SEO | | pauledwards0 -
Google Places
If you rank on google places, I have noticed that you do not rank on the front page as well. I have a site that ranks on front page for it's keywords; however, because they are (1) on google places, they don't show up when someone is localized to that area. They show up on google places but not on front page. If you turn of localization, they are first in serps. How can I get around this? Two separate sites? One for Google+ (Places) and one for SERPS?
Intermediate & Advanced SEO | | JML11790 -
Setting Up Google Analytics for domains with 301
I have a client with a google analytics account that is a mess. domaina.com domainb.com 302's to domaina.com domainc.com 302's to domaina.com domaind.com 302's to domaina.com I thought the client was doing 301s on all these domains to the primary domain. I have logged into there analytics account and found data is being tracked on the other domains i.e domainb,c,d.com etc. How is it possible that google analytics is tracking data on these domains when no analytics code has been created and the urls are redirecting to domaina.com? Also there are not sites on these domains so for webmaster tools should I enable domain verification through a cname on the dns? Also I can I best setup a way to track traffic coming from say domainb.com? Whats the best step by step guide to use to set this up.
Intermediate & Advanced SEO | | JohnW-UK0 -
Help needed on Google Webmaster tools
Hi I notice that one of my oldest sites , even if I put hundred of backlinks (good or bad) google webmaster tools never index more like 20 per day. Why is this happening? They control it? I mean they dont let them all to get indexed and they take it slowly slowly? If I put just 20 per day is the ideal link building amount? Thnk you
Intermediate & Advanced SEO | | nyanainc0 -
Why google does not show my site on my branding keyword?
Hi, I am the site owner of http://www.lankahq.net. It is a youtube video hosted website. 95% of the video contents are daily telecasting TV shows and categorized to make easy to find the specific video of the day of preferred program of the viewer. About 1 year ago suddenly disappeared my site from the google. Before happened that it was performing very well in search. Google showed my site contents within few minutes after I update in their search results when someone search for that. At the moment it does not show even some one search for "lankahq". It showing only if search for "lankahq.net", "lankahq.com" or "www.lankahq.net" something like a search keyword related to my domain name. Some other websites have added my branding keyword LankaHQ as a user of their site and they showing on top of Google. But not mine. It is much appreciated if someone can have a look on this matter. I can not find where is the problem.
Intermediate & Advanced SEO | | cprasad0