Google Rich Snippets in E-commerce Category Pages
-
Hello
Best Practice for rich snippets / structured data in ecommerce category pages?
I put structured markup in the category pages and it seems to have negatively impacted SEO. Webmaster tools is showing about 2.5:1 products to pages ratio.
Should I be putting structured data in category Pages at all?
Thanks for your time
-
Google considers this to be spam. Sometimes pages get away with doing this, but generally you're going to eventually get a manual action reported in Search Console.
-
Hey there, 2 competitors of mine show Reviews/Stars in the search results for their Product Category Pages.
Both of these brands out rank me on everything... They are both page 1.
Do you have any more information on this because I really want to do it... personally i think it makes sense to show an "Average" rating among all products of a specific category... I dont see it as spammy if its accurate/average of the products within.
I'm having a hard time finding reliable information on this.
Thank you
-
OK. Read the docs properly. Any Ideas about Brands?
-
I generally recommend putting basic Product markup (name, price, maybe image, URL pointing to the single product page) at that level. The idea here is to let Google understand that that page contains a big list of products that fit the category as seen in the page title.
DO NOT put reviews at this level--I saw something from Google recently that says they consider that to be a spammy attempt to get ratings snippets in the results for that page. Put the reviews only at the single product page level.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Json LD e-commerce site with Excellent implementation of all markup features
Hi all I am looking for some really good clear examples of sites that have excellent JSON LD markup. Not just the basics but packed to the teeth with markup for every element. I am particularly interested in e-commerce applications as I am re skinning our e-commerce platform written from scratch in house. It is far from perfect, not mobile friendly and well a bit backward but links into everything we have in a seamless way all the way to our manufacturing plant. Take a look have a little laugh and then take pity 🙂 https://www.spurshelving.co.uk/shop/shop.aspx Thanks Pete
Intermediate & Advanced SEO | | Eff-Commerce0 -
2 Duplicate E-commerce sites Risk vs Reward
Hi guys I have a duplicate content question I was hoping someone might be able to give me some advice on? I work for a small company in the UK and in our niche we have a huge product range and an excellent website providing the customer with a very good experience. We’re also backed up by a bespoke warehouse/logistic management system further enhancing the quality of our product. We get most traffic through PPC and are not one of the biggest brands in the industry and have to fight for marketshare. Recently we were approached by another company in our industry that have built up a huge and engaged audience over decades but can’t logistically tap into their following to sell the products so they have suggested a partnership. They are huge fans of what we do and basically want a copy of our site to be rebranded and hosted on a subdomain of their website and we would then pay them a commission of all the sales the new site received. So 2 identical sites with different branding would exist. Based on tests they have carried out we could potentially double our sales in weeks and the potential is huge so we are excited about the possibility. But…..how would we handle the duplicate content, would we be penalised? Would just one of the sites be penalised? Or if sales increase as much as we think they might, would it be worth a penalty as our current rankings aren’t great? Any advice would be great. Cheers Richard
Intermediate & Advanced SEO | | Rich_9950 -
Help: How to optimize my duplicate category pages
Hi all My category pages will showcase the same products how do I go about optimizing these pages so they don't show up as duplicate content? Would appreciate your all feedaback! Thanks
Intermediate & Advanced SEO | | edward-may0 -
How do I know what pages of my site is not inedexed by google ?
Hi I my Google webmaster tools under Crawl->sitemaps it shows 1117 pages submitted but 619 has been indexed. Is there any way I can fined which pages are not indexed and why? it has been like this for a while. I also have a manual action (partial) message. "Unnatural links to your site--impacts links" and under affects says "Some incoming links" is that the reason Google does not index some of my pages? Thank you Sina
Intermediate & Advanced SEO | | SinaKashani0 -
How Do You Remove Video Thumbnails From Google Search Result Pages?
This is going to be a long question, but, in a nutshell, I am asking if anyone knows how to remove video thumbnails from Google's search result pages? We have had video thumbnails show up next to many of our organic listings in Google's search result pages for several months. To be clear, these are organic listings for our site, not results from performing a video search. When you click on the thumbnail or our listing title, you go to the same page on our site - a list of products or the product page. Although it was initially believed that these thumbnails drew the eye to our listings and that we would receive more traffic, we are actually seeing severe year over year declines in traffic to our category pages with thumbnails vs. category pages without thumbnails (where average rank remained relatively constant). We believe this decline is due to several things: An old date stamp that makes our listing look outdated (despite the fact that we can prove Google has spidered and updated their cache of these pages as recent as 2 days ago). We have no idea where Google is getting this datestamp from. An unrelated thumbnail to the page title, etc. - sometimes a picture of a man's face when the category is for women's handbags A difference in intent - user intends to shop or browse, not watch a video. They skip our listing because it looks like a video even though both the thumbnail and our listing click through to a category page of products. So we want to remove these video thumbnails from Google's search results without removing our pages from the index. Does anyone know how to do this? We believed that this connection between category page and video was happening in our video sitemap. We have removed all reference to video and category pages in the sitemap. After making this change and resubmitting the sitemap in Webmaster Tools, we have not seen any changes in the search results (it's been over 2 weeks). I've been reading and it appears many believe that Google can identify video embedded in pages. That makes sense. We can certainly remove videos from our category pages to truly remove the connection between category page URL and video thumbnail. However, I don't believe this is enough because in some cases you can find video thumbnails next to listings where the page has not had a video thumbnail in months (example: search for "leather handbags" and find www.ebags.com/category/handbags/m/leather - that video does not exist on that page and has not for months. Similarly, do a search for "handbags" and find www.ebags.com/department/handbags. That video has not been on that page since 2010. Any ideas?
Intermediate & Advanced SEO | | SharieBags0 -
How can Google index a page that it can't crawl completely?
I recently posted a question regarding a product page that appeared to have no content. [http://www.seomoz.org/q/why-is-ose-showing-now-data-for-this-url] What puzzles me is that this page got indexed anyway. Was it indexed based on Google knowing that there was once content on the page? Was it indexed based on the trust level of our root domain? What are your thoughts? I'm asking not only because I don't know the answer, but because I know the argument is going to be made that if Google indexed the page then it must have been crawlable...therefore we didn't really have a crawlability problem. Why Google index a page it can't crawl?
Intermediate & Advanced SEO | | danatanseo0 -
Will Google bots crawl tablet optimized pages of our site?
We are in the process of creating a tablet experience for a portion of our site. We haven’t yet decided if we will use a one URL structure for pages that will have a tablet experience or if we will create separate URLs that can only be access by tablet users. Either way, will the tablet versions of these pages/URLs be crawled by Google bots?
Intermediate & Advanced SEO | | kbbseo0 -
Rich snippet on main index page
Hello, I am using a 3rd party company to generate reviews for my website. I want to optimize my site for the index page to see a star rating in the SERP. I am pulling the the count of the number of reviews and the average rating from my review partner and rendering this on the page. It is not visible to a visitor to the site. My page has been marked up correctly as you can see using the rich snippet testing tool http://www.google.com/webmasters/tools/richsnippets?url=http%3A%2F%2Fwww.jsshirts.com.au However the stars are not showing in SERP's. Does anyone have any ideas as to why the stars are not showing. Many thanks, Jason
Intermediate & Advanced SEO | | mullsey0