If I insert a "stop" word into a long tail keyword, will it break it up?
-
I'm in the legal industry, and a lot of the long tail keywords I'm finding are search queries that are pinpointed for my location. As a result, I come up with [subject] + [location] as good keywords... for example: "subpoena duces tecum new york." (basically it's a subpoena, just the fancy name). However, I have no clue how to use something like this in a sentence....if I say "subpoena duces tecum IN new york" does the "in" break up the keyword, or is "in" just a stop word that doesn't affect the keyword?
Countless examples of similar keywords "Car accident new york" etc.
Thanks!
-
Welcome to the Moz community, Charles! Posting the question about Hummingbird and cannibalization in a new thread is a smart move, as it will likely get more attention that way. Assuming your new question is answered, it will also help people who have a similar question be able to find an answer that helps them (when they search this forum). So thanks for doing that.
Christy
-
Thank you so much. You raise a question I've been having about Hummingbird and cannibalization, but I'm posting it right now in a separate thread
-
As Russ states, you're far better off to just use language naturally. Google will figure it out. Stop words aren't going to prevent you from outranking the competition. A combination of other factors will, most notably the quantity and quality of incoming links to the page.
-
IMO "stop words" are a hoax.
-
Luckily with the Google Hummingbird update, Google is better able to map together phrases with identical search intent. "Car Accident New York" and "Car Accident in New York" return very similar search results, and you will see this across the board for very slightly modified long tail phrases. I would use the words and phrases in a syntactically and grammatically correct fashion, rather than focus on getting every variant.
-
Yes, the word "in" would separate the keyword, though you technically would still get a reasonable amount of worth from the phrase in general. Some longtail keywords are incredibly difficult to get into content - it may be worthwhile to try to find ones that are high-volume and less abstract.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competing Pages for Ranking Keywords?
Hey there, My client has this existing page which ranks for rentals-related keywords that are product type specific - i.e. electric wheelchair rentals, mobility scooter rentals, etc. https://mobilityequipmentforless.com/pages/rentals I recently made a rentals page for each product type to try and really target those keywords that the rentals page is ranking for. Is this a problem? Is the potential nature of the pages competing for the keywords a real issue? Any help is appreciated. Thanks! Mike
Keyword Research | | naturalsociety0 -
Pinterest are the links "Do-follow" or "No-follow"
Hi I recently signed up for a Pinterest account, but I can not tell if the link on your profile page is "Do-follow" or not. Thank you in advance for your help.
Keyword Research | | Dalessi0 -
Google Keyword Tool alternatives?
Does anyone have any suggestions for Google Keyword Tool alternatives, since is has been closed by Google? Thanks
Keyword Research | | BoomDialogue690 -
Ignore keywords that have no data in the Google Keyword Tool?
Hello, There are some keywords that have no monthly search data in the Google Keyword Tool. In many cases, this is because there have been very few searches for the keyword. Would you recommend focusing on other keywords that do have search data in the Google Keyword Tool? Perhaps focusing too far out on the long tail of search results can be less productive than focusing on keywords that have proven that at least some people care about them. What do you think? Thanks!
Keyword Research | | nyc-seo0 -
Using Google key word tool to reseach key words for a site
I have using Google’s key word tool to generate potential Keywords for our site. I have been focusing mainly on the information in “Local Monthly” searches (with the country being set to “New Zealand” as we are not looking to sell internationally. With regards to selecting the Key words for our site is it a matter of simply focusing on the ones that rank highest or are there other variables, in the key word tool I need to allow for. Note at this stage we are not looking to under take a PPC campaign. Thanks for you help Pete
Keyword Research | | dawsonski0 -
Keyword Strategy for an E-Commerce Site
I've seen this touched on in other posts but have read conflicting answers and am hoping to get some clarification. What should my keyword strategy be for an e-commerce site in an industry that has moderate to high competition for it's short-tail keyword phrases? Should I try to optimize my homepage for the highly competitive, short-tail keywords, while going after the long-tail, and less competitive (but less traffic, too) on my product pages? What's a good rule of thumb as far as the number of keyword phrases to target per product? Thank you
Keyword Research | | NiallTom0 -
Local Keyword Strategy
Good morning! I'm working on building out a new website for a regional insurance agency specializing in auto insurance for high risk drivers (ex. Tickets, Accidents, Dui's, etc.). Due to the competitive nature of our industry, I believe it is best to focus on very localized long tail keywords, instead of broad terms I don't have any chance of ranking for. Our keyword research indicates that there is an opportunity to optimize and potentially rank for keywords that include geographic modifiers for towns and cities within a roughly 50 mile radius. The problem is, there is only so much you can say about auto insurance. On the one hand, I would like to have individual landing pages for each keyword phrase. On the other hand, I don't want to look manipulative to Google or hurt user experience by creating a bunch of pages with relatively similar content. Can anyone offer some advice on how I can structure the site/content to optimize for each geographic modifier without having lots of pages that are very similar? Thank you!
Keyword Research | | matthewbyers0 -
How do I know I have chosen the right keywords?
Hey everyone, I have been working in business dev for just over 3 years in seo/sem. Needless to say I was hooked right away and I think I am finally ready to start something on my own. I have started some work for a client who does not want to spend lot of money(what else is new). They manufacture watches and handbags and have over 2 hundred retailers across Canada. They currently have no online presence with with the site they have now.On top of that they have decided they want to start selling their products online. Also they want to target retailers as well as the general public. So I started thinking how can I use keyword phrase that would attract both retailers and end users I thought a good keyword phrase "buy stylish cheap watches and handbags online in Canada" that has a lot of opportunity because it has several keywords in the phrase, and can be broken down to target several 3 word key phrases. I have checked out Google's Keyword Suggest as well as WordTracker, and found that the phrase as a whole has very little traffic value.However there is tons of traffic when broken up.An example would be. Buy stylish watches online, buy affordable watches online and so on and so on. How do I know If I have chosen the right keywords if my client doesn't have the funds to test them all using PPC? This is my first client and I really don't want to mess this up.They are really good people and I would like to do right by them. Can anyone give me some advice. Great know my keyboard wont let me put in a question mark lol, thankfully its the weekend.
Keyword Research | | chucky_boy0