Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What travel keywords to choose? 'flight' or 'airplane ticket'?
-
I did some keyword research in order to do some onsite optimization on a travel industry-related website.
I found 2 kinds of relevant keywords:
- 'flight'-related keywords (e.g.: flight chicago dallas)
- 'airplane ticket'-related keywords (e.g.: airplane ticket chicago dallas)
Competition is the same on both but the first ones have more volume. So I'm really tempted to go with the 'flight'-related keywords.
However the 'airplane ticket'-related keywords also have an interested volume so how should I do my onsite optimization.
So each one of this solution do you think is the best:
- creating one page targeting the 'flight' and 'airplane tickets'-related keywords knowing isn't a good practice targeting two different keywords ?
- creating two different pages (one targeting 'flight' and the other one targeting 'airplane tickets') but it isn't very relevant for visitors since both pages are proposing the same offer? also it might have some duplicate content issue.
- creating one page targeting 'flight' and forget about 'airplane tickets' and missing some opportunities ?
- creating one page targeting 'flight' and adding some 'airplane tickets' keywords in content and hoping to get some 'airplane tickets' keywords traffic ?
Thank you in advance for your feedback and sharing your experience in the same kind of issue.
-
Hey Dmitrii,
I definitely go with your recommandation. it's the most logical way to do in order to maximise visibility on both targeted keywords. thanks a lot for your return
-
Hey Tom,
Thanks a lot for your feedback and your examples. This sounds definitely the best way to go. Thank you again.
-
Your 1st solution is what I would do, personally.
An example page title (off the top of my head) could be: "Cheap Airplane Tickets on Chicago Dallas Flights" or something like that. You don't necessarily need the exact query string to rank.
I would create a really great landing page (with your target keywords), and then create helpful and interesting blog posts that link to it. For example:
- "What to Expect on Your Flight from Chicago to Dallas"
- "Do Cheap Airplane Tickets for a Chicago-Dallas Flight Still Exist?"
- etc.
I would be careful when creating multiple pages to target specific keywords on each, especially when the keywords and the intention behind them is so similar (people looking for "airplane tickets" are most likely looking for "flights", and vice versa).
-
Hello, my friend.
I say go with with first solution - target both keywords, because they are very much related and you can very much naturally bond them. It's not the best practice if you're trying to target two non-related keywords on the same page, when they shouldn't even be on the same page. In your case it's not an issue whatsoever.
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
German Keywords
Hi I wanted to check the volume of a keyword in German but unfortunately, it shows no data available.?
Keyword Research | | Raymonda
Is this actually possible to research German keywords with your tool?0 -
What defines what words in a title are considered Keywords?
Hi, sorry if this is a silly question. I'm curious how keywords are defined. Is every word in a title a possible keyword? If I have a keyword titled "Linear Shower Drain | 40" Long", does it take the whole thing as a keyword? Is just "Linear Shower Drain" the keyword? Would "Shower Drain" pop up as a keyword, since its nested in the title? Thank you in advance for your answers!
Keyword Research | | ezable0 -
Can I use my keyword in brackets '( )'
I need to sort my product keywords in the countries: (UK) (USA) (Global) etc. What does putting my keyword into brackets do - does it negatively affect my SEO?
Keyword Research | | crocman0 -
Bye Bye Keyword Difficulty Tool :(
So the Keyword Difficulty Tool will be retired from the end of this month. Is anyone else worried about this? - because I just don't trust the numbers coming back from Keyword Explorer. Never have. I've even raised this with Moz staff previously, when there was a huge difference between the score given by the keyword difficulty tool vs keyword explorer. From what I see in Domain and Page authority and in the SERPs then the score from keyword difficulty tool, was always more accurate, and thankfully have been able to use both tools, but from next month I feel somewhat uneasy about solely relying on the score from Keyword Explorer. Thoughts? and feel free to run your own tests on keywords and I'm sure you'll see what I mean.
Keyword Research | | GregDixson0 -
Finding the best of 100's of keywords?
Have an online e-commerce store and need to start on keyword research. There is a round 1000 products, not very many all things considered but a very big job to do manually. Do you know any tools that could speed it up? or Process/method that could help? Thanks
Keyword Research | | seoman100 -
'And' vs '&'
Hi everyone This question has been running through my mind since a few days now. Does Google recognise 'and' / '&' as the same? Say for example my website url is: appleandorange.com and my keyword for my company is Apple & Orange. If i Focus on Apple & Orange for on-page SEO will google also recognise apple and orange ? Or will I have to on-page SEO seperately for Apple and orange? So for instance if I keep focusing on Apple & Orange will my website appleandorange.com appear on google? Thanks in advance
Keyword Research | | u_rauf920 -
Keywords with and without diacritics
Hi, I am trying to make my site to appear in the search results even the searched term have or have not been wrote with diacritics for example: "șarpe" or "sarpe". The language is Romanian. If I seach for "Românul cu maşină, marea victimă" or "Romanul cu masina, marea victima" the first result for both searches is the same. I don't see anything special on their html code and I am wondering how do they did it. Regards, Bogdan
Keyword Research | | RIAdig0 -
Adding qualifiers to keywords?
I know that it's worth adding qualifiers to high value keywords to create long-tail variations which will later have the potential to rank well for the main keyword as well... My questions is, how important is it that the newly-formed keyword/phrase also be evaluated for search volume? E.g. "tips for job interviews" has a high search volume, but scores 72 in the Keyword Difficulty tool - quite high. I would therefore be tempted to create a "10 tips for job interviews" articles or something similar, yet THIS particular phrase is searched for <10 times per month... If there are not any easy-to-find qualifiers that also create a well-searched for keyword/phrase, is it still worth adding them?
Keyword Research | | staingurus0