Schema markup for a local directory listing and Web Site name

[HeaHea]

Howdy there!   Two schema related questions here

1. Schema markup for local directory

We have a page that lists multiple location information on a single page as a directory type listing.  Each listing has a link to another page that contains more in depth information about that location.

We have seen markups using Schema Local Business markup for each location listed on the directory page.  Examples:

• http://www.yellowpages.com/metairie-la/gold-buyers
• http://yellowpages.superpages.com/listings.jsp?CS=L&MCBP=true&C=plumber%2C+dallas+tx

Both of these validate using the Google testing tool, but what is strange is that the yellowpages.com example puts the URL to the profile page for a given location as the "name" in the schema for the local business, superpages.com uses the actual name of the location.  Other sites such as Yelp etc have no markup for a location at all on a directory type page.

We want to stay with schema and leaning towards the superpages option.  Any opinions on the best route to go with this?

2. Schema markup for logo and social profiles vs website name.

If you read the article for schema markup for your logo and social profiles, it recommends/shows using the @type of Organization in the schema markup

https://developers.google.com/structured-data/customize/social-profiles

If you then click down the left column on that page to "Show your name in search results" it recommends/shows using the @type of WebSite in the schema markup.

https://developers.google.com/structured-data/site-name

We want to have the markup for the logo, social profiles and website name.  Do we just need to repeat the schema for the @website name in addition to what we have for @organization (two sets of markup?).  Our concern is that in both we are referencing the same home page and in one case on the page we are saying we are an organization and in another a website.  Does this matter?  Will Google be ok with the logo and social profile markup if we use the @website designation?

Thanks!

[HeaHea]

Thanks Everett!

Makes sense and the examples from your site were very helpful.  We realized that we needed to add G+ and Linked in to our "sameAs" list as well.

[Everett]

Hello Heahea,

1. I would agree that you should go with the Superpages option: Name = Name of the Location

2. I would go with Organization Schema Type using JSON-LD script, as outlined here:

https://developers.google.com/structured-data/customize/social-profiles

I wouldn't have two Schema Types on that page. Use Organization and provide the URL using the URL property as defined here:

https://schema.org/Organization

This is how we do it on http://www.GoInflow.com. View source and look for the following code, which is the start of our JSON-LD script: