Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema markup for a local directory listing and Web Site name
-
Howdy there! Two schema related questions here
- Schema markup for local directory
We have a page that lists multiple location information on a single page as a directory type listing. Each listing has a link to another page that contains more in depth information about that location.
We have seen markups using Schema Local Business markup for each location listed on the directory page. Examples:
- http://www.yellowpages.com/metairie-la/gold-buyers
- http://yellowpages.superpages.com/listings.jsp?CS=L&MCBP=true&C=plumber%2C+dallas+tx
Both of these validate using the Google testing tool, but what is strange is that the yellowpages.com example puts the URL to the profile page for a given location as the "name" in the schema for the local business, superpages.com uses the actual name of the location. Other sites such as Yelp etc have no markup for a location at all on a directory type page.
We want to stay with schema and leaning towards the superpages option. Any opinions on the best route to go with this?
- Schema markup for logo and social profiles vs website name.
If you read the article for schema markup for your logo and social profiles, it recommends/shows using the @type of Organization in the schema markup
https://developers.google.com/structured-data/customize/social-profiles
If you then click down the left column on that page to "Show your name in search results" it recommends/shows using the @type of WebSite in the schema markup.
https://developers.google.com/structured-data/site-name
We want to have the markup for the logo, social profiles and website name. Do we just need to repeat the schema for the @website name in addition to what we have for @organization (two sets of markup?). Our concern is that in both we are referencing the same home page and in one case on the page we are saying we are an organization and in another a website. Does this matter? Will Google be ok with the logo and social profile markup if we use the @website designation?
Thanks!
-
Thanks Everett!
Makes sense and the examples from your site were very helpful. We realized that we needed to add G+ and Linked in to our "sameAs" list as well.
-
Hello Heahea,
1. I would agree that you should go with the Superpages option: Name = Name of the Location
2. I would go with Organization Schema Type using JSON-LD script, as outlined here:
https://developers.google.com/structured-data/customize/social-profiles
I wouldn't have two Schema Types on that page. Use Organization and provide the URL using the URL property as defined here:
https://schema.org/Organization
This is how we do it on http://www.GoInflow.com. View source and look for the following code, which is the start of our JSON-LD script:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Duplicate LocalBusiness Schema Markup
Hello! I've been having a hard time finding an answer to this specific question so I figured I'd drop it here. I always add custom LocalBusiness markup to clients' homepages, but sometimes the client's website provider will include their own automated LocalBusiness markup. The codes I create often include more information. Assuming the website provider is unwilling to remove their markup, is it a bad idea to include my code as well? It seems like it could potentially be read as spammy by Google. Do the pros of having more detailed markup outweigh that potential negative impact?
Local Website Optimization | | GoogleAlgoServant0 -
Listing multiple schema Things (e.g. Organization, LocalBusiness, Telephone, Locations, Place, etc)
Greetings All, My law office features many pages with what are essentially directory listings (names, addresses, and phone numbers of places, agencies, organizations that clients might find helpful). Am I correct in assuming that using schema for each of these listings might cause confusion for search engines? In other words, are search engines looking for schema on pages or sites to tell them only about the company running that page or site, or do search engines appreciate schema markup to tell them about all the pieces of content on the pages or that site?
Local Website Optimization | | micromano0 -
Duplicate Schema within webpage
I'm implementing schema across a few Wordpress sites. Most (probably all) WP sites use widgets for their footer, which offer their own editable HTML. Is it damaging (or helpful) to implement the exact same markup in the footer and a specific page, like for instance, a locations page that has the address and contact info (which are also in the footer)?
Local Website Optimization | | ReunionMarketing0 -
Local SEO: City & County Pages
I'm working on developing some local pages for an HVAC company. They cover two counties, so I was planning on having two county pages, then linking them to individual city pages to keep the menu simpler and not cluttering it up with a couple dozen city pages for people to slog through. Has anybody ever done county pages before for local SEO? Or at least seen them? Just curious to see if there's any real benefit overall for have separate county pages, or if I should just stick to city pages.
Local Website Optimization | | ChaseMG0 -
Subdomain versus Subfolder for Local SEO
Hello Moz World, I'm wanting to know the best practices for utilizing a subdomain versus a subfolder for multi location businesses, i.e. miami.example.com vs. example.com/miami; I would think that that utilizing the subdomain would make more sense for a national organization with many differing locations, while a subfolder would make more sense for a smaller more nearby locations. I wanted to know if anyone has any a/b examples or when it should go one way or another? Thank you, Kristin Miller
Local Website Optimization | | Red_Spot_Interactive0 -
Is it okay for my H3 Tag to appear above my H2 Tag on the Web Page
Hello All, I am currently doing my H1 ,H2, H3 Tags on my redesigned website We have the ability to have links to relevant DIY Guides on the bottom of our webpage and these are currently displayed under a heading "DIY Useful Guides" above my on page content which is at the bottom of the page. My H2 Tag will obviously be the title that sits above my On Page Content at the bottom of the Webpage and I was going to do the H3 Tag for my DIY Guides Is it a problem if the H3 tag sits above the H2 Tag on the Page or not ? Or have i got this wrong and I need to move the DIY Guides (links) to below the on page content so the H3 tag sits below the H2 tag? thanks Pete OTmPbbR
Local Website Optimization | | PeteC120 -
Duplicate content on a proxy site?
I have a local client with a 500 page site.
Local Website Optimization | | TFinder
They advertise online and use traditional media like direct mail.
A print media company, Valpak, has started a website
And wants the client to use their trackable phone number
And a proxy website. When I type the proxy domain in the browser
It appears to be client home page at this proxy URL. The vendor
Wishes to track activity on its site to prove their value or something
My question is: is their any "authority" risk to my clients website
By allowing this proxy site??0 -
International Site Geolocation Redirection (best way to redirect and allow Google bots to index sites)
I have a client that has an international website. The website currently has IP detection and redirects you to the subdomain for your country. They have currently only launched the Australian website and are not yet open to the rest of the world: https://au.domain.com/ Google is not indexing the Australian website or pages, instead I believe that the bots are being blocked by the IP redirection every time they try to visit one of the Australian pages. Therefore only the US 'coming soon' page is being properly indexed. So, I would like to know the best way to place a geolocation redirection without creating a splash page to select location? User friendliness is most important (so we don't want cookies etc). I have seen this great Whiteboard Friday video on Where to Host and How to Target, which makes sense, but what it doesn't tell me is exactly the best method for redirection except at about 10:20 where it tells me what I'm doing is incorrect. I have also read a number of other posts on IP redirection, but none tell me the best method, and some are a little different examples... I need for US visitors to see the US coming soon page and for Google to index the Australian website. I have seen a lot about JS redirects, IP redirects and .htaccess redirects, but unfortunately my technical knowledge of how these affect Google's bots doesn't really help. Appreciate your answers. Cheers, Lincoln
Local Website Optimization | | LincolnSmith0