Schema markup for a local directory listing and Web Site name
-
Howdy there! Two schema related questions here
- Schema markup for local directory
We have a page that lists multiple location information on a single page as a directory type listing. Each listing has a link to another page that contains more in depth information about that location.
We have seen markups using Schema Local Business markup for each location listed on the directory page. Examples:
- http://www.yellowpages.com/metairie-la/gold-buyers
- http://yellowpages.superpages.com/listings.jsp?CS=L&MCBP=true&C=plumber%2C+dallas+tx
Both of these validate using the Google testing tool, but what is strange is that the yellowpages.com example puts the URL to the profile page for a given location as the "name" in the schema for the local business, superpages.com uses the actual name of the location. Other sites such as Yelp etc have no markup for a location at all on a directory type page.
We want to stay with schema and leaning towards the superpages option. Any opinions on the best route to go with this?
- Schema markup for logo and social profiles vs website name.
If you read the article for schema markup for your logo and social profiles, it recommends/shows using the @type of Organization in the schema markup
https://developers.google.com/structured-data/customize/social-profiles
If you then click down the left column on that page to "Show your name in search results" it recommends/shows using the @type of WebSite in the schema markup.
https://developers.google.com/structured-data/site-name
We want to have the markup for the logo, social profiles and website name. Do we just need to repeat the schema for the @website name in addition to what we have for @organization (two sets of markup?). Our concern is that in both we are referencing the same home page and in one case on the page we are saying we are an organization and in another a website. Does this matter? Will Google be ok with the logo and social profile markup if we use the @website designation?
Thanks!
-
Thanks Everett!
Makes sense and the examples from your site were very helpful. We realized that we needed to add G+ and Linked in to our "sameAs" list as well.
-
Hello Heahea,
1. I would agree that you should go with the Superpages option: Name = Name of the Location
2. I would go with Organization Schema Type using JSON-LD script, as outlined here:
https://developers.google.com/structured-data/customize/social-profiles
I wouldn't have two Schema Types on that page. Use Organization and provide the URL using the URL property as defined here:
https://schema.org/Organization
This is how we do it on http://www.GoInflow.com. View source and look for the following code, which is the start of our JSON-LD script:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using the Onpage Grader for Local Business websites
Hey Guys, Curious how people use the onpage grader for optimizing pages for local businesses specifically, I'm interested if people use keywords with or without a geo modifier since adding a geo modifier will prevent more natural writing to increase the score. If you don't use a geo modifier do you have some general rules of the city that needs to be in the H1 and first paragraph etc. Any tips for using the page grader for local businesses would be great Thanks!
Local Website Optimization | | solidlocal0 -
Local SEO + Searcher Intent Targeting for Home Builder
Good Morning, All! I work for a home builder - www.HibbsHomes.com. Their site has hundreds of pages and blogs and I'm looking at consolidating many of them as they're older and use an older SEO strategy. Can you take a look at their portfolio? http://hibbshomes.com/custom-home-builders-st-louis/st-louis-custom-homes-portfolio/ I'm wondering if I should consolidate the various projects into their own pages by house type and city - rather than having all on one page? Both for SEO and for easier searchability. How would you organize this for these? The benefit to setting up city pages is the local SEO rank (St Louis has so many suburbs). The benefit to setting up pages by home style or size would be for user experience. How do I improve this for both? And... how do I optimize for conversions better?
Local Website Optimization | | stldanni1 -
International Sites
Hi Guys Just wanting to get some feedback on best practices for international website. The main website is a .co.uk there looking to target France & Belgium. The web hosting is UK based. Do we replicate the UK site and translate to local language but use a .fr domain and have 3 versions of the websites on 3 separate domains? or do just use the co.uk with french & Belgium translation have pages related to those countries? Any assistance will be appreciated
Local Website Optimization | | Cocoonfxmedia0 -
Local SEO Best Practise?
We are planning to localize our website by launching CCTLD. But there is a little confusion about some aspects, which are: Should we track location and take our visitors to their native domain? Or do we need to take our visitors to .com domain and show a Popup, if they want to visit the native region website? What is the best case study for localization?
Local Website Optimization | | UmairGadit0 -
Ideas on creating location based service pages for SEO value while not worrying about local SEO?
Hello and thanks for reading! We have a bit of a rare issue, where we are a nationwide distributor but have a local side that handles all tristate area requests, the sales that happen via local basically don't impact the online side, so we're trying to not focus on local SEO but in a sense worry about abroad local SEO. We want to try the location based service pages, but not for every state, at most 5 states and inside those pages target 2 to 3 big cities. Is this a waste of time to even think about or is this something that can be done with a careful touch?
Local Website Optimization | | Deacyde0 -
SEO geolocation vs subdirectories vs local search vs traffic
My dear community and friends of MOZ, today I have a very interesting question to you all. Although I´ve got my opinion, and Im sure many of you will think the same way, I want to share the following dilemma with you. I have just joined a company as Online Marketing Manager and I have to quickly take a decision about site structure. The site of the company has just applied a big structure change. They used to have their information divided by country (each country one subdirectory) www.site.com/ar/news www.site.com/us/news . They have just changed this and erased the country subdirectory and started using geolocation. So if we go to www.site.com/news although the content is going to be the same for each country ( it’s a Latinamerican site, all the countries speak the same language except Brazil) the navigation links are going to drive you to different pages according to the country where you are located. They believe that having less subdirectories PA or PR is going to be higher for each page due to less linkjuice leaking. My guess is that if you want to have an important organic traffic presence you should A) get a TLD for the country you want to targe… if not B)have a subdirectory or subdomain for each country in your site. I don’t know what local sign could be a page giving to google if the URL and html doesn’t change between countries- We can not use schemas or rich formats neither…So, again, I would suggest to go back to the previous structure. On the other hand…I ve been taking a look to sensacine.com and although their site is pointing only to Spain | |
Local Website Optimization | | facupp1
| | |
| | |
| | |
| | |
| | |
| | |
| | | They have very good rankings for big volume keywords in all latinamerica, so I just want to quantify this change, since I will be sending to the designers and developers a lot of work1 -
Changing the sites root folder
Hi am in the process of developing my new site domainname.com/devs/ but my current site is still on www.domainname.com/ When the time comes to launch the new site (in devs folder) I want to change the main root folder to this devs folder. Is there a correct system to do this with as little pain as possible. I know I will need to go through all of my pages and make sure they are 301 redirected to the new folder, but not sure what the correct way to tackle the domain name root folder change. Any help would be awesome! Thanks
Local Website Optimization | | SeoSheikh0 -
Localize Homepage, or service pages?
Hi so I am curious if a homepage may carry the most link juice, then if you service an entire state, do you include the state name as a keyword in your homepage title to get noticed, or the company brand, resulting in adding service area pages to cater to unique each city that you service? I am just not sure if Google is smart enough to know you service a state? I have my local page with a service area, but is this all I need? So I would not need to add a state name. Like I build horse barns, pole barns, metal buildings, and indoor riding arenas. So I am curious if you would do a title tag like Colorado Builders - Barns, Buildings, and Arenas Or maybe Colorado at the end? Or not at all Thanks for any tips.
Local Website Optimization | | asbchris0