Links on the same keyword
-
When is linking from one particular keyword to much. At what point could link building from one keyword be considered spam and potentially delist a site ?
Is it possible for a site to be delisted for having to many links from the same keyword ?
Heard linking from the website name is more important following recent changes. I try and link from a selection of 3 to 4 keywords.
Thanks for your help
-
I wouldn't go so far as to call the extra links spam. They are not helpful to SEO. They just add extra links to your page.
If you sincerely believe they are helpful for users, then leave them. Otherwise, I would recommend removing them.
-
so would the extra two links potentially be classed as spam ?
-
No, as Ryan initially said, Google will only count the first anchor text to a page that it reads in the code of your page. If you link to that page from your main navigation their is a good chance Google will use that, however if you don't link to that page in your nav, then it would probably count the first link within your blog post/article.
This is old, but covers the basics:
http://www.seomoz.org/blog/results-of-google-experimentation-only-the-first-anchor-text-counts -
but marc the question is could you -
link these keywords from one blog post or article to that one page ? So these three keywords linked from one article.
What would you think about that ?
-
Anchor text using those variations makes perfect sense.
If you had a page targeting each of those terms I would doubt the quality and need for each of those pages from a user perspective + you would need a lot of link equity to push them all. Combining them makes for a more powerful kick a$$ page which has more anchor text diversity and looks more natural.
-
good tip on the company name I have made some adjustments on some incoming links.
One example I want to put to you guys -
I have a blog article and I link the words -
printer ink
ink cartridges
and printer ink cartridges to the same page. Is this advised or would you not do more than one link to the same page. I welcome your opinions.
Thanks
-
Solid advice from Ryan from an on-site (internal linking) perspective.
In terms of off-site (link building) practices this is not a simple question and probably differs per industry and SERP. You should probably go off and do some competitor analysis. View the top 10 results for the keyword you are concerned about and run each result through OSE. Look through the 'anchor text distribution' tab for each result and see how often they use that particular anchor text, how much branded anchor text they use and other keyword variations. This should give you a good idea as to what your link landscape looks like in terms of anchor text usage.
A few things I would think about:
- You already mention using 'branded' anchor text - Do this and do it often. Even mix it with your target keyword anchor text i.e. Keyword + by Brand Name or Keyword + from Brand Name. But definitely be sure to get lots of links with just your brand name or url.
- In my opinion, if you view the anchor text distribution tab in OSE for your site and Branded Anchor Text tops the list then you are in a safe postion. If you open that tab up and all you see is a list of exact match anchor text for money keyterms then you are probably at risk. Be aware that bigger more established brands can get away with more.
Is it possible for a site to be delisted for having to many links from the same keyword ?
Yes, you can definitely receive a penalty or filter via over-opitmization of anchor text and this is something very easy for search engines to spot. So be sure to vary your anchor text and keep it looking natural. -
I would only provide one link on a given keyword per page. SEs will only evaluate the first link to a given URL on a page, and a selected keyword should always be linking to the same URL throughout your site.
So the specific answer I would offer is once per page that the keyword appears on. For example most sites have a "Home" link in their navigation bar. That link will appear on every page of their site and it works fine.
You can alter the keyword or phrase and provide links to other pages. You can send "cars" to one URL, sports cars to another and luxury cars to a third URL and so forth without any concern. You don't want your page to look like a collection of links. As long as you do it in a quality manner you should be fine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We're looking at providing SEO for a website that has the majority of its incoming links from websites created solely to provide links. Few have bad spam rankings. How worried should I be about those links?
The majority of incoming links to a prospect's website are from website pages apparently created solely to provide links to the website. Few have high spam scores. The sites linking to the main site have versions of blogs with linked text. They seem to be providing positive SEO value now, but I'm concerned they might get noticed and hurt the main site in the future.
Link Building | | PKI_Niles1 -
Back links do I need my keyword in them to rank? If so creative way to accomplish this?
The first question is pretty self explanatory. If I do need my keyword I'm trying to rank for in my link example: Looking for a cool skateboard (cool skateboard) is my keyword. Can anyone on here help me come up with some creative ways for me to get folks to post backlinks to my site with that key word in it? Unfortunately my sites url does not have the keyword in my domain.
Link Building | | mr_w0 -
Link Ratio
Hello, When Building backlinks is there a specific ratio I should try to follow to avoid any issues with google? Thank you!
Link Building | | TP_Marketing0 -
Links or Redirect?
My client's company has just acquired another company in the same industry and with that acquisition came two websites; companyname.com and companyname.co.uk. companyname.com has PA13 and DA10, companyname.co.uk has PA15 and DA10. At the moment, the two companies are to be run as separate companies but will become fully merged in time. My client's own website is brand new (PA1 and DA) and I'm wondering what is the best way to use these other two sites to improve my client's search ranking. Should I use the two sites to link to my client (these would be logical and natural links e.g. explaining the acquisition, under new management) or would it simply be better to redirect the domains to the new site? Many thanks
Link Building | | mikecartmel0 -
Link footprints
Hi! I have question about link footprints. What should be taken into consideration? Is it real issue when your backlinks have heavy footprint? Thanks for answer..
Link Building | | asystematic1 -
Buying links
I have 2 websites to pay monthly to gain links from, number 1 is on the homepage of a directory, it has a PA of 90 and DA of 88.
Link Building | | myloseo
the link will be on the right hand side along with 55 other featured sites.
these links are there throughout the whole site. number 2 is from a website with 20 max sponsored links on a page and will be one of the sub pages on the site with a PA of 74. How valuable if any would these links be? My current pa on the site i wish to send the links to is 26 Can i expect my PA to go up by much? Also i currently have 317 links from 7 root domains on my site will this effect the rank of the paid links? Thanks in advance0 -
Whats with these links
I have a competitor
Link Building | | AlanMosley
that has shot up lately taking number one spot for various keywords when I look
at his links in Open Site Explorer I find many links that are links to downloadable
objects, not web pages. A few
examples, if you click on them, do not open who knows what they are. But what
the story, how are these links to his site, anyone know anything about this. Thanks http://wolfet.co.uk/etmain/mitchelldown.pk3 http://www2.dupont.com/Tyvek_Weatherization/en_US/assets/downloads/cad_fluidapplied/FA-S-201.dwg?Action=livre_or&start=24750&forum=alainfrancois http://mobile.earthcam.com/download/EarthCam%20Mobile%20v4.0.msi?faq&page=39560 -
Links on portfolio with nofollow?
Hey guys, everyone know that to get better PR you need quality one way links.. my question is should I put nofollow to the links to the websites on my portfolio? since those website have the link to my page? ideas?
Link Building | | onyx8080