Images & Duplicate Content Issues

[VicMarcusNWI]

Here's a scenario for you:

The site is running WordPress and the images are uploaded to the media section. You can set image attributes there such as the Description & Alt Tag.

Let's say you'd like to reuse the same image in two different blog posts. The image keeps the same Description & Alt Tag associated with it in the media section.

Would this be considered duplicate content?

What would be the best practice in this case to reuse the same image in multiple posts?

[VicMarcusNWI]

Dirk, Anthony - Thanks for the feedback. Very helpful.

Vic

[anthonydnelson]

As Dirk said, this is not a concern. A typical e-commerce site is going to have the same images on product pages, category pages, brand pages, etc. In general, I would recommend using fresh images across your site, but a bit of re-use when it makes sense is not a problem at all.

[DirkC]

To quote Google: Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.

Having one image on two different posts - even when alt & title are identical will hardly qualify as duplicate content. A lot of sites (even well known publishers) are reusing the same images on their pages - if you're talking about stock photos - these are used on millions of sites. You won't be able to rank them for Image Search - but they won't hurt you either.

Dirk