Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Facebook Name Change and Effect on SEO
-
Hey Mozzers!
Trying this one again as my timing was probably pretty bad with Easter.
Working with a company who has about 20K followers on Facebook and about 500 backlinks to their current facebook page. They want to change the name of the page to better reflect the business. I need to advise on this but I'm not sure of and how it will effect them.
Any one had any experience in this area?
-
yep that's right you can get data on links to your facebook page
-
yeah, if you search for a facebook page on majestic, it will return backlinks to that specific page. you're right about that not being the case for OSE.
-
He was talking of links to the Facebook page. Thanks
-
Majestic provides data for FB pages.
To your point, a backlink from a high authority FB page may be weighted more than one from a new/fake one.
-
I am not sure how he is getting backlink data for the facebook page or if it is in some way real what value that has as a social media page. I took two very well known companies and tried to run backlinks for their facebook url and in both open site explorer and ahrefs cannot get that data.
Do you know how to get backlink data for a Facebook page?
I look forward to hearing more.
-
He also mentioned 500 backlinks to the Facebook page, which I will assume aren't crappy. If they are legit, I would try to avoid changing the Facebook URL. Maybe you create a separate FB page and outreach to the webmasters and ask them to update the URL (or better yet, link back to your website instead). Later on, you can merge the two pages.
-
Rafi,
Did you mean 20,000 likes? If so, then I am not sure what the worry is unless there is a ton of engagement on the Facebook page. I am not a social media expert but know a bit. I will tell you that there are thousands of companies that have bought gazillions of likes and they are not an accurate measure of anything IMO for that reason. If you look at things like amplification, conversation, applause, etc. you get a better idea as to the value of your social media campaign.
Before I change the page, I would investigate to see if people are truly engaging with the content on the page or if it is simply a company that heard they should be "doing social media." All too often that is the case and the social media has little real value for them. If they are in that category and a new name makes sense then change it and go for engagement.
Hope that helps,
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a Facebook Ad equivalent to Google MCC?
Hi Mozzers, Really unsure if we are missing something here, but whilst trying to set-up paid ads for some of our clients on FB we have run into a significant issue. We need to be able to allow FB to debit multiple business accounts for varying ads on different pages. However every time we try to access the ads manager to set-up a new ad, FB takes us to the individuals (the person logged in to the page) account, rather than creating an ad account for that page/business individually. What are we missing? We use Google MCC for managing our PPC campaigns and so wondered if there is anything similar we can use for FB? Or any other recommendations on how to get round this without dragging each client into the office and asking them to log-in so that we can set these up? Thanks!
Social Media | | Silkstream1 -
How can I change the Facebook Page shown in the SERP
Hi everyone, got a quick question in regard to our Facebook page and its appearance on the Google SERP. We have individual Facebook pages for every country and language. Unfornately the UK site is ranking in the German SERP rather then our Germany Facebook Site. The UK site is way older and has much more likes which most likely explains why this page is (still) outranking our, fairly new site (couple of months). Is there a way, to push my German Facebook Site in front of the UK Site in Germany? Any advice or tipp is much appreciated. Thanks
Social Media | | ennovators0 -
Way to reset Facebook page Reach sending patterns
I have a client that posts a bunch of really poorly formatted and nonengaging content on her a Facebook business page. This has caused her reach to be very low, despite having 9000 real followers. Due to a history of poor content and therefore low engagement Facebook just does not send her stuff out anymore. Is there a way to change that? I heard you could reset that notion by staying off the page for a couple of weeks and then beginning to post once more with better stuff. Is that remotely true?
Social Media | | Atomicx0 -
Facebook Outreach Tips - what to say
Hi, I've been shown how to do facebook outreach in my home town. I am a weight loss hypnotist. I was shown how to do outreach to possible home town clients using the facebook search feature. I go to the search and type in "Friends who like weight loss" And I get a couple of friends who have liked a major weight loss site After I've done that search, I look to the right in facebook. It has a bunch of dropdowns. I choose the same search parameters except I change it to "Live in Boise" (my town) and "Not my Friend". I get dozens of facebook users who live in Boise and are not my friends and are interested in weight loss. I can message these people (less than 30 a day) Here's the problem: I don't want to spam them. How do I get these people interested in my weight loss hypnosis program (I could really help them) by sparking up a conversation and not spamming. Everything I can think of saying seems manipulative. I don't know how to start a conversation and invite people to come in for a free sample session. My free sample session is 30 minutes and is free just to see if the client and I are a good fit. My website is bobweikel.com if that helps. How do I do this with the utmost integrity? Thank you.
Social Media | | BobGW0 -
Is Pinterest's Embed a Pin good for SEO?
I was curious if by having Pinterest embed pins on my site will add SEO value... This would be used mainly on product pages for alternative images, closeup detail, any type of image to answer a customers question. I would accompany the pin with more text as another way of adding content to the page. Example on my site: Wicker Sofa product page with Pinterest Embed live. Also attached the screenshot of the code that is used by Pinterest pin embed widget. Hoping that extra unique content + social activity repins or follows, would help my store's SEO. Thank you for your answers in advance... 3uqUz57.png
Social Media | | wickerparadise0 -
My Twitter Username was CHANGED by Twitter!
My twitter user name australia was changed by twitter to Australia1_ My original user name has been given to Toursim Australia. I never saw any correspondence about this from Twitter (I may have deleted it), nor from Tourism Australia. I have managed to send 2 related support requests to twitter; Once explaining I couldn't log in - and their reply was; "The email address you're writing from does not match the email on this account. For privacy reasons, we can't offer any more information about the email." Second time that my account was suspended - they replied; "If you're writing in about Australia1_ being suspended, this account is not currently suspended" I don't believe this can be a trademark issue because you cannot trademark a place name. I would love an explanation from twitter- Any tips?
Social Media | | RR5000 -
Where to find good SEO freelancers?
Can anyone recommend any good SEO freelancers for on-site and off-site SEO work on a monthly basis? On sites like elance, freelancer, etc. it's basicly impossible to find any good services due to so many bad "companies" offering all the same thing.
Social Media | | wadap0 -
Myth or Fact: Social Media Dashboards Bad for SEO?
I want to start using HootSuite to pre-schedule Facebook/Twitter updates, but am plagued by nagging concerns because I have heard that HootSuite may impact SEO in a negative way. Is this truth or bull? If it i true, how so, specifically? And can anything be done to mitigate the negative SEO factors? Also, does anyone prefer another dashboard over HootSuite? Thanks in advance for your inputs!
Social Media | | 406lucy0