Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Category Pages & Content
-
Hi
Does anyone have any great examples of an ecommerce site which has great content on category pages or product listing pages?
Thanks!
-
Hi
This is great, thank you for responding
Some really good examples!
Becky
-
Some other examples that come to mind, since it seems that so many ecommerce site owners overlook this opportunity:
- Home Depot - note how this top level category page - http://www.homedepot.com/b/Building-Materials/N-5yc1vZaqns and also a sub-category such as http://www.homedepot.com/b/Building-Materials-Drywall/N-5yc1vZar3d include great images, helpful tools, the actual products for that category, and also descriptive text at the bottom. All a shining example of ecommerce category pages with great SEO
- REI doesn't try to optimize as much as Home Depot but they do a good job as well - https://www.rei.com/h/cycling
- This is a decent example of a B2B site including some optimization on a category page - http://www.coastalcreative.com/product-category/large-format-prints/
- A good example of a category page not feeling like one - http://www.chameleoncoldbrew.com/our-coffees/ready-to-drink/
Those come to mind first. It actually is hard finding ecommerce sites that do category page SEO perfectly!
-
Great thank you for the detailed response
I also wanted to find out what opinions were on hub pages/user guides over category page content - management don't want the content to detract from products, so are hub pages the solution?
My only concern is that all this new content, will also take time to rank so will it in fact help the category pages enough as adding content to the category page itself?
Thanks!
-
(**I'm really sorry for the awful formatting of this comment. I'm having a really hard time getting the formatting to cooperate at all. I swear it's not user error but then again I could be wrong). Great question, Becky. I hope more people respond with good examples (Duluth Trading did not impress me, sorry Jordan). We're always searching for examples of ecommerce sites that do great on-page optimization on their category and product pages. It seems easy to find ecommerce sites with great design and intuitive filtering but rarely any that do any "next-level SEO" - which therein probably lies the answer that you don't "SEO" a page or page template, it happens by good design and functionality. We realize that, but it's still an on-going hunt to find any ecommerce sites that do anything unique or clever with the optimization of their content.
On-page aspects we look for are as follows:
Internal Linking:
- how many
- what anchor text
External Linking:
- do-follow or no-follow
- how many
- what anchor text
- target="_blank"
Description Copy:
- how many words, format
- how many subheadings
- formatting of subheadings
- do they link in subheadings
Images:
- how many
- what size
- alt text
- file name
- title and/or caption
Headings:
- how many h1s, h2s, h3s
- how many characters
- how many keywords
- how many variations of keywords
Structured Data:
- what do they markup with schema
- any schema that we're not already doing
Social Buttons:
- what social do they offer sharing to
- any unique or clever social share enablement
- do they offer text link to phone (a favorite of mine)
- email to friend
I'm sure there's even more to consider but that was my top-of-mind list. If I find or think of any good examples I'll come back and comment. I'm sorry that I don't have any great examples but I did want to chime-in to say that I think your question is a great one. Thanks.
edit: Someone linked to ModCloth in the comments on the Moz FB page that posted your question in the feed. From a simply design perspective, which is not my forte, ModCloth impressed me. Also, The Tie Bar. I'm also really impressed with The Wirecutter and their sister-site, The Sweethome.
-
Duluth trading co has some good examples of product level page content. However there isnt a lot of category level content on most pages. But I think they have some good examples and ideas anyone can borrow from.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I avoid duplicate content for a new landing page which is the same as an old one?
Hello mozers! I have a question about duplicate content for you... One on my clients pages have been dropping in search volume for a while now, and I've discovered it's because the search term isn't as popular as it used to be. So... we need to create a new landing page using a more popular search term. The page which is losing traffic is based on the search query "Can I put a solid roof on my conservatory" this only gets 0-10 searches per month according to the keyword explorer tool. However, if we changed this to "replacing conservatory roof with solid roof" this gets up to 500 searches per month. Muuuuch better! The issue is, I don't want to close down and re-direct the old page because it's got a featured snippet and sits in position 1. So I'd like to create another page instead... however, as the two are effectively the same content, I would then land myself in a duplicate content issue. If I were to put a rel="canonical" tag in the original "can I put a solid roof...." page but say the master page is now the new one, would that get around the issue?
Intermediate & Advanced SEO | | Virginia-Girtz0 -
SEM Rush & Duplicate content
Hi SEMRush is flagging these pages as having duplicate content, but we have rel = next etc implemented: https://www.key.co.uk/en/key/brand/bott https://www.key.co.uk/en/key/brand/bott?page=2 Or is it being flagged as they're just really similar pages?
Intermediate & Advanced SEO | | BeckyKey0 -
Medical / Health Content Authority - Content Mix Question
Greetings, I have an interesting challenge for you. Well, I suppose "interesting" is an understatement, but here goes. Our company is a women's health site. However, over the years our content mix has grown to nearly 50/50 between unique health / medical content and general lifestyle/DIY/well being content (non-health). Basically, there is a "great divide" between health and non-health content. As you can imagine, this has put a serious damper on gaining ground with our medical / health organic traffic. It's my understanding that Google does not see us as an authority site with regard to medical / health content since we "have two faces" in the eyes of Google. My recommendation is to create a new domain and separate the content entirely so that one domain is focused exclusively on health / medical while the other focuses on general lifestyle/DIY/well being. Because health / medical pages undergo an additional level of scrutiny per Google - YMYL pages - it seems to me the only way to make serious ground in this hyper-competitive vertical is to be laser targeted with our health/medical content. I see no other way. Am I thinking clearly here, or have I totally gone insane? Thanks in advance for any reply. Kind regards, Eric
Intermediate & Advanced SEO | | Eric_Lifescript0 -
Trailing Slashes for Magento CMS pages - 2 URLS - Duplicate content
Hello, Can anyone help me find a solution to Fixing and Creating Magento CMS pages to only use one URL and not two URLS? www.domain.com/testpage www.domain.com/testpage/ I found a previous article that applies to my issue, which is using htaccess to redirect request for pages in magento 301 redirect to slash URL from the non-slash URL. I dont understand the syntax fully in htaccess , but I used this code below. This code below fixed the CMS page redirection but caused issues on other pages, like all my categories and products with this error: "This webpage has a redirect loop ERR_TOO_MANY_REDIRECTS" Assuming you're running at domain root. Change to working directory if needed. RewriteBase / # www check If you're running in a subdirectory, then you'll need to add that in to the redirected url (http://www.mydomain.com/subdirectory/$1 RewriteCond %{HTTP_HOST} !^www. [NC]
Intermediate & Advanced SEO | | iamgreenminded
RewriteRule ^(.*)$ http://www.mydomain.com/$1 [R=301,L] Trailing slash check Don't fix direct file links RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_URI} !(.)/$
RewriteRule ^(.)$ $1/ [L,R=301] Finally, forward everything to your front-controller (index.php) RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule .* index.php [QSA,L]0 -
Case Sensitive URLs, Duplicate Content & Link Rel Canonical
I have a site where URLs are case sensitive. In some cases the lowercase URL is being indexed and in others the mixed case URL is being indexed. This is leading to duplicate content issues on the site. The site is using link rel canonical to specify a preferred URL in some cases however there is no consistency whether the URLs are lowercase or mixed case. On some pages the link rel canonical tag points to the lowercase URL, on others it points to the mixed case URL. Ideally I'd like to update all link rel canonical tags and internal links throughout the site to use the lowercase URL however I'm apprehensive! My question is as follows: If I where to specify the lowercase URL across the site in addition to updating internal links to use lowercase URLs, could this have a negative impact where the mixed case URL is the one currently indexed? Hope this makes sense! Dave
Intermediate & Advanced SEO | | allianzireland0 -
Different Header on Home Page vs Sub pages
Hello, I am an SEO/PPC manager for a company that does a medical detox. You can see the site in question here: http://opiates.com. My question is, I've never heard of it specifically being a problem to have a different header on the home page of the site than on the subpages, but I rarely see it either. Most sites, if i'm not mistaken, use a consistent header across most of the site. However, a person i'm working for now said that she has had other SEO's look at the site (above) and they always say that it is a big SEO problem to have a different header on the homepage than on the subpages. Any thoughts on this subject? I've never heard of this before. Thanks, Jesse
Intermediate & Advanced SEO | | Waismann0 -
What's the best way to redirect categories & paginated pages on a blog?
I'm currently re-doing my blog and have a few categories that I'm getting rid of for housecleaning purposes and crawl efficiency. Each of these categories has many pages (some have hundreds). The new blog will also not have new relevant categories to redirect them to (1 or 2 may work). So what is the best place to properly redirect these pages to? And how do I handle the paginated URLs? The only logical place I can think of would be to redirect them to the homepage of the blog, but since there are so many pages, I don't know if that's the best idea. Does anybody have any thoughts?
Intermediate & Advanced SEO | | kking41200 -
Canonical VS Rel=Next & Rel=Prev for Paginated Pages
I run an ecommerce site that paginates product pages within Categories/Sub-Categories. Currently, products are not displayed in multiple categories but this will most likely happen as time goes on (in Clearance and Manufacturer Categories). I am unclear as to the proper implementation of Canonical tags and Rel=Next & Rel=Prev tags on paginated pages. I do not have a View All page to use as the Canonical URL so that is not an option. I want to avoid duplicate content issues down the road when products are displayed in multiple categories of the site and have Search Engines index paginated pages. My question is, should I use the Rel=Next & Rel=Prev tags on paginated pages as well as using Page One as the Canonical URL? Also, should I implement the Canonical tag on pages that are not yet paginated (only one page)?
Intermediate & Advanced SEO | | mj7750