Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Category Pages & Content

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Category Pages & Content

    Intermediate & Advanced SEO
    5
    6
    3143
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • BeckyKey
      BeckyKey last edited by

      Hi

      Does anyone have any great examples of an ecommerce site which has great content on category pages or product listing pages?

      Thanks!

      1 Reply Last reply Reply Quote 1
      • BeckyKey
        BeckyKey @Joe.Robison last edited by

        Hi

        This is great, thank you for responding 🙂

        Some really good examples!

        Becky

        1 Reply Last reply Reply Quote 0
        • Joe.Robison
          Joe.Robison last edited by

          Some other examples that come to mind, since it seems that so many ecommerce site owners overlook this opportunity:

          • Home Depot - note how this top level category page - http://www.homedepot.com/b/Building-Materials/N-5yc1vZaqns and also a sub-category such as http://www.homedepot.com/b/Building-Materials-Drywall/N-5yc1vZar3d include great images, helpful tools, the actual products for that category, and also descriptive text at the bottom. All a shining example of ecommerce category pages with great SEO
          • REI doesn't try to optimize as much as Home Depot but they do a good job as well - https://www.rei.com/h/cycling
          • This is a decent example of a B2B site including some optimization on a category page - http://www.coastalcreative.com/product-category/large-format-prints/
          • A good example of a category page not feeling like one - http://www.chameleoncoldbrew.com/our-coffees/ready-to-drink/

          Those come to mind first. It actually is hard finding ecommerce sites that do category page SEO perfectly!

          BeckyKey 1 Reply Last reply Reply Quote 1
          • BeckyKey
            BeckyKey @maxbennettinc last edited by

            Great thank you for the detailed response 🙂

            I also wanted to find out what opinions were on hub pages/user guides over category page content - management don't want the content to detract from products, so are hub pages the solution?

            My only concern is that all this new content, will also take time to rank so will it in fact help the category pages enough as adding content to the category page itself?

            Thanks!

            1 Reply Last reply Reply Quote 0
            • maxbennettinc
              maxbennettinc last edited by

              (**I'm really sorry for the awful formatting of this comment. I'm having a really hard time getting the formatting to cooperate at all. I swear it's not user error but then again I could be wrong). Great question, Becky. I hope more people respond with good examples (Duluth Trading did not impress me, sorry Jordan). We're always searching for examples of ecommerce sites that do great on-page optimization on their category and product pages. It seems easy to find ecommerce sites with great design and intuitive filtering but rarely any that do any "next-level SEO" - which therein probably lies the answer that you don't "SEO" a page or page template, it happens by good design and functionality. We realize that, but it's still an on-going hunt to find any ecommerce sites that do anything unique or clever with the optimization of their content.

              On-page aspects we look for are as follows:

              Internal Linking:

              • how many
              • what anchor text

              External Linking:

              • do-follow or no-follow
              • how many
              • what anchor text
              • target="_blank"

              Description Copy:

              • how many words, format
              • how many subheadings
              • formatting of subheadings
              • do they link in subheadings

              Images:

              • how many
              • what size
              • alt text
              • file name
              • title and/or caption

              Headings:

              • how many h1s, h2s, h3s
              • how many characters
              • how many keywords
              • how many variations of keywords

              Structured Data:

              • what do they markup with schema
              • any schema that we're not already doing

              Social Buttons:

              • what social do they offer sharing to
              • any unique or clever social share enablement
              • do they offer text link to phone (a favorite of mine)
              • email to friend

              I'm sure there's even more to consider but that was my top-of-mind list. If I find or think of any good examples I'll come back and comment. I'm sorry that I don't have any great examples but I did want to chime-in to say that I think your question is a great one. Thanks.

              edit: Someone linked to ModCloth in the comments on the Moz FB page that posted your question in the feed. From a simply design perspective, which is not my forte, ModCloth impressed me. Also, The Tie Bar. I'm also really impressed with The Wirecutter and their sister-site, The Sweethome.

              BeckyKey 1 Reply Last reply Reply Quote 1
              • JordanLowry
                JordanLowry last edited by

                Duluth trading co has some good examples of product level page content. However there isnt a lot of category level content on most pages. But I think they have some good examples and ideas anyone can borrow from.

                1 Reply Last reply Reply Quote 0
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • KenSchaefer

                  No Index thousands of thin content pages?

                  Hello all! I'm working on a site that features a service marketed to community leaders that allows the citizens of that community log 311 type issues such as potholes, broken streetlights, etc.  The "marketing" front of the site is 10-12 pages of content to be optimized for the community leader searchers however, as you can imagine there are thousands and thousands of pages of one or two line complaints such as, "There is a pothole on Main St. and 3rd." These complaint pages are not about the service, and I'm thinking not helpful to my end goal of gaining awareness of the service through search for the community leaders.  Community leaders are searching for "311 request service", not "potholes on main street". Should all of these "complaint" pages be NOINDEX'd?   What if there are a number of quality links pointing to the complaint pages?  Do I have to worry about losing Domain Authority if I do NOINDEX them? Thanks for any input. Ken

                  Intermediate & Advanced SEO | | KenSchaefer
                  0
                • s_EOgi_Bear

                  Google Rich Snippets in E-commerce Category Pages

                  Hello Best Practice for rich snippets / structured data in ecommerce category pages? I put structured markup in the category pages and it seems to have negatively impacted SEO.  Webmaster tools is showing about 2.5:1 products to pages ratio. Should I be putting structured data in category Pages at all? Thanks for your time 🙂

                  Intermediate & Advanced SEO | | s_EOgi_Bear
                  0
                • EcommerceSite

                  What would cause the wrong category page to come up?

                  I am trying to figure out why the wrong thing is coming up in the serps. For example, we are trying to rank for used widgets. But when you type in used widgets in google the primary widget page doesn't come up, one of the secondary categories under used widgets comes up. What would cause this? What are things I should check?

                  Intermediate & Advanced SEO | | EcommerceSite
                  0
                • khi5

                  "noindex, follow" or "robots.txt" for thin content pages

                  Does anyone have any testing evidence what is better to use for pages with thin content, yet important pages to keep on a website? I am referring to content shared across multiple websites (such as e-commerce, real estate etc). Imagine a website with 300 high quality pages indexed and 5,000 thin product type pages, which are pages that would not generate relevant search traffic. Question goes: Does the interlinking value achieved by "noindex, follow" outweigh the negative of Google having to crawl all those "noindex" pages? With robots.txt one has Google's crawling focus on just the important pages that are indexed and that may give ranking a boost. Any experiments with insight to this would be great. I do get the story about "make the pages unique", "get customer reviews and comments" etc....but the above question is the important question here.

                  Intermediate & Advanced SEO | | khi5
                  0
                • MBASydney

                  Date of page first indexed or age of a page?

                  Hi does anyone know any ways, tools to find when a page was first indexed/cached by Google? I remember a while back, around 2009 i had a firefox plugin which could check this, and gave you a exact date. Maybe this has changed since. I don't remember the plugin. Or any recommendations on finding the age of a page (not domain) for a website? This is for competitor research not my own website. Cheers, Paul

                  Intermediate & Advanced SEO | | MBASydney
                  0
                • WizardOfMoz

                  Redirect Search Results to Category Pages

                  I am planning redirect the search results to it's matching category page to avoid having two indexed pages of essentially the same content. Example http://www.example.com/search/?kw=sunglasses
                  wil be redirected to
                  http://www.example.com/category/sunglasses/ Is this a good idea? What are the possible negative effect if I go this route? Thanks.

                  Intermediate & Advanced SEO | | WizardOfMoz
                  0
                • kking4120

                  What's the best way to redirect categories & paginated pages on a blog?

                  I'm currently re-doing my blog and have a few categories that I'm getting rid of for housecleaning purposes and crawl efficiency. Each of these categories has many pages (some have hundreds). The new blog will also not have new relevant categories to redirect them to (1 or 2 may work). So what is the best place to properly redirect these pages to? And how do I handle the paginated URLs? The only logical place I can think of would be to redirect them to the homepage of the blog, but since there are so many pages, I don't know if that's the best idea. Does anybody have any thoughts?

                  Intermediate & Advanced SEO | | kking4120
                  0
                • Visually

                  Are there any negative effects to using a 301 redirect from a page to another internal page?

                  For example, from http://www.dog.com/toys to http://www.dog.com/chew-toys. In my situation, the main purpose of the 301 redirect is to replace the page with a new internal page that has a better optimized URL. This will be executed across multiple pages (about 20). None of these pages hold any search rankings but do carry a decent amount of page authority.

                  Intermediate & Advanced SEO | | Visually
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.