Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Moving from a subdomain to subfolder
-
Hello,
I am currently working on a site that is leveraging multiple subdomains. I wanted to see if it suggested to migrate them into subfolders. One of the subdomains is a .shop and the other is location specific.
Thanks,
T
-
Hi There,
- Sub-domains are treated as a separate entity now, and they don't add to SEO value of the main domain.
- Any links within the subdomain to the main domain are treated as external links.
- Since links are coming from an external domain but the same IP, this may be treated a low-quality backlink for the main domain, though people are divided over this but it can neutral to negative impact instead of being positive. As search engines would consider this as unnatural linking.
- Sub-Folders are treated as part of the domain and pass all the SEO value when connecting internally.
Here is a response from Rand Fishkin to a similar question
Subfolders are the way to go, but they're hard to do for a lot of organizations. Many CMS' (like Hubspot) make it quite challenging to host a Wordpress installation on a subfolder, but subdomains are pretty easy. Hence, when choosing where to host a blog or a separate content section, many folks go with the easier route rather than the one that requires a lot of technical effort and webdev/engineering time.
However, that doesn't mean that they're not losing out - I'd wager that all of those companies would see a bump if they moved their blogs to a subfolder of the same domain. We see this in example after example when sites invest in it, and you can see plenty of folks discussing their own experiences in the comments of the Moz post you linked to.
I hope this helps, feel free to ask further questions and respond to answer.
Regards,
Vijay
-
Normally I would advocate moving whatever possible to a subfolder, but I'm a bit confused by the .shop. Did you mean shop.mywebsite.com?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is having my homepage on a subfolder harmful?
Hi guys, I am the webmaster of the following two websites: www.gpblog.com/nl
Technical SEO | | NielsDE
www.gpblog.com/en The first URL is the Dutch version of GPBlog, the second URL is the UK version of GPblog. Whenever a person visits www.gpblog.com he gets redirected to either the Dutch version or the UK version based on his location. My question is: is it harmful to have 1. your homepage on a subfolder and 2. is it harmful to run two different languages on one domain using this technique? Thank you in advance!1 -
Move a Wordpress Site to HTTPS with Bluehost
HI Guys, do you think that the following guide is enoght to move a bluehost wordpress site to https in a seo best practive way? https://www.shoutmeloud.com/free-ssl-certificate-bluehost-hosting.html Basically their steps are: Install SSL on Bluehost panel Install Really Simple SSL Wp Plugin Edit Your .htacess File & Add The Code For HTTP To HTTPS Redirection Update All HTTP URLs In Database To HTTPS Using Search and Replace Plugin Use Broken Link Checker plugin & use its redirection module to find links to 3rd party sites with HTTP that should now be HTTPS. Last thing to do Submit your new HTTPS site to Google Search Console & submit your sitemap. Update your profile link on Google Analytics. Update your website links on social media profiles & anywhere else they exist. This step you can do in pieces in the coming days. Read this guide to learn more about HTTP to HTTPS migration & fixing mixed content. If you disabled Who.Is guard for your domain name, you can enable it now. Do you know a better practical guide for wordrpess? in term of usefull plugins to handle the migration? Tx to everyone!
Technical SEO | | Dreamrealemedia0 -
Robots.txt on subdomains
Hi guys! I keep reading conflicting information on this and it's left me a little unsure. Am I right in thinking that a website with a subdomain of shop.sitetitle.com will share the same robots.txt file as the root domain?
Technical SEO | | Whittie0 -
Does an subdomain hosted offsite provide SEO value
We have a job board hosted through an applicant processing system which we've setup as a subdomain (jobs.ourcompany.com), most of the assets are hosted on our primary domain (ourcompany.com). My question is does having it hosted offsite provide any value? Do we get credit for that content being shared and distributed on the web or does the applicant processing system? As I see it the options are (correct me if I'm wrong): Host the job listings on our primary domain (ourcompany.com/jobs) and have it point to the application on the subdomain. Advertise the job listings pointing to the primary domain on the paid sites. The free job listing sites will automatically point to the sub-domain because the applicant processing system automatically submits them. Host the job listings entirely on the sub-domain applicant tracking system and link to it from our primary site navigation. Advertise the job listings to the sub-domain so that both free and paid point to the same place. Obviously the second one would be much easier just not sure on the technical side of our website getting credit by search engines as the one who has produced the content.
Technical SEO | | r1200gsa0 -
Blogs are best when hosted on domain, subdomain, or...?
I’ve heard the it is a best practice to host your blog within your site. I’ve also heard it’s best to put it on a subdomain. What do you believe is the best home for your blog and why?
Technical SEO | | vernonmack0 -
Set base-href to subfolders - problems?
A customer is using the <base>-tag in an odd way: <base href="http://domain.com/1.0.0/1/1/"> My own theory is that the subfolders are added as the root because of revision control. CSS, images and internal links are used like this:
Technical SEO | | Vivamedia
internal link I ran a test with Xenu Link Sleuth and found many broken links on the site, but I can't say if it is due to the base-tag. I have read that the base-tag may cause problems in some browsers, but is this usage of base-tag bad in some SEO-perspective? I have a lot of problems with this customer and I want to know if the base-tag is a part of it.0 -
Subdomain and Domain Rankings
I have read here that domain names with keywords might add a boost to your search rank For instance using a completely inane example monkey-fights.com might get a boost compared to mfl.com (monkey fighting league) when searching for "monkey fights" There seems to be a hot debate as to how much bonus the first domain might get over the second, but leaving that aside for the moment. Question 1. Would monkey-fights.mfl.com get the same kind of bonus as a root domain bonus? Question 2. If the answer to 1 above was yes would a 301 redirect from the suddomain URL to root domain URL retain that bonus I was just thinking on how hard it is to get root domains these days that are not either being squatted on etc. and if this might be a way to get the same bonus, or maybe subdomains are less bonus prone and so it would be a waste of time Thanks
Technical SEO | | bThere0 -
Microsite on subdomain vs. subdirectory
Based on this post from 2009, it's recommended in most situations to set up a microsite as a subdirectory as opposed to a subdomain. http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites. The primary argument seems to be that the search engines view the subdomain as a separate entity from the domain and therefore, the subdomain doesn't benefit from any of the trust rank, quality scores, etc. Rand made a comment that seemed like the subdomain could SOMETIMES inherit some of these factors, but didn't expound on those instances. What determines whether the search engine will view your subdomain hosted microsite as part of the main domain vs. a completely separate site? I read it has to do with the interlinking between the two.
Technical SEO | | ryanwats0