Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Moving from a subdomain to subfolder
-
Hello,
I am currently working on a site that is leveraging multiple subdomains. I wanted to see if it suggested to migrate them into subfolders. One of the subdomains is a .shop and the other is location specific.
Thanks,
T
-
Hi There,
- Sub-domains are treated as a separate entity now, and they don't add to SEO value of the main domain.
- Any links within the subdomain to the main domain are treated as external links.
- Since links are coming from an external domain but the same IP, this may be treated a low-quality backlink for the main domain, though people are divided over this but it can neutral to negative impact instead of being positive. As search engines would consider this as unnatural linking.
- Sub-Folders are treated as part of the domain and pass all the SEO value when connecting internally.
Here is a response from Rand Fishkin to a similar question
Subfolders are the way to go, but they're hard to do for a lot of organizations. Many CMS' (like Hubspot) make it quite challenging to host a Wordpress installation on a subfolder, but subdomains are pretty easy. Hence, when choosing where to host a blog or a separate content section, many folks go with the easier route rather than the one that requires a lot of technical effort and webdev/engineering time.
However, that doesn't mean that they're not losing out - I'd wager that all of those companies would see a bump if they moved their blogs to a subfolder of the same domain. We see this in example after example when sites invest in it, and you can see plenty of folks discussing their own experiences in the comments of the Moz post you linked to.
I hope this helps, feel free to ask further questions and respond to answer.
Regards,
Vijay
-
Normally I would advocate moving whatever possible to a subfolder, but I'm a bit confused by the .shop. Did you mean shop.mywebsite.com?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is having my homepage on a subfolder harmful?
Hi guys, I am the webmaster of the following two websites: www.gpblog.com/nl
Technical SEO | | NielsDE
www.gpblog.com/en The first URL is the Dutch version of GPBlog, the second URL is the UK version of GPblog. Whenever a person visits www.gpblog.com he gets redirected to either the Dutch version or the UK version based on his location. My question is: is it harmful to have 1. your homepage on a subfolder and 2. is it harmful to run two different languages on one domain using this technique? Thank you in advance!1 -
Robots.txt in subfolders and hreflang issues
A client recently rolled out their UK business to the US. They decided to deploy with 2 WordPress installations: UK site - https://www.clientname.com/uk/ - robots.txt location: UK site - https://www.clientname.com/uk/robots.txt
Technical SEO | | lauralou82
US site - https://www.clientname.com/us/ - robots.txt location: UK site - https://www.clientname.com/us/robots.txt We've had various issues with /us/ pages being indexed in Google UK, and /uk/ pages being indexed in Google US. They have the following hreflang tags across all pages: We changed the x-default page to .com 2 weeks ago (we've tried both /uk/ and /us/ previously). Search Console says there are no hreflang tags at all. Additionally, we have a robots.txt file on each site which has a link to the corresponding sitemap files, but when viewing the robots.txt tester on Search Console, each property shows the robots.txt file for https://www.clientname.com only, even though when you actually navigate to this URL (https://www.clientname.com/robots.txt) you’ll get redirected to either https://www.clientname.com/uk/robots.txt or https://www.clientname.com/us/robots.txt depending on your location. Any suggestions how we can remove UK listings from Google US and vice versa?0 -
Does using a reverse proxy to make a subdomain appear as a subdirectory affect SEO?
Using a reverse proxy only makes it appear that a subdomain is really a subfolder. However, links in the end remain the same. Does this have any negative (or positive) impact on SEO? Does it make it difficult from the blog's (subdomain's) sitemap or robots.txt file to be properly read by search engines?
Technical SEO | | rodelmo41 -
Subdomain as News Section instead of Source in Google News?
Hi, trying to dig into Google News for a large site, mostly containing news.
Technical SEO | | m.m
The structure of the site network is subdomain.domain.se, and each subdomain has it's own brand with it's own news: x.domain.se
y.domain.se
z.domain.se
etc... Each brand/subdomain is more or less to equate with its own subjectfield/section. In Google News every subdomain is configured with it's own Site Source url, but also having the set up with one section with the same url. It seems like they're getting conflicts in Google News, Google can't always figure out which news article to which brand. Example: an article owned by brand A, but it is sometimes happens that articles getting labeled as brand B in the news SERP, though the link takes you correctly to brand A. I am thinking that this config in News Publisher Center may be a problem? Anyone having any thoughts if that would be better if we delete all source urls except for domain.se-brand and then put all the other subdomains as sections? www.domain.se x.domain.se y.doamin.se z.domain.se Any smart thoughts on this one? Or anything else that could make this wrong labeling (all content included images are hosted in same domain for example). Regards,
Magnus0 -
Is there any benefit in using a subdomain redirected to a single page?
For example if we have a domain www.bobshardware.com.au and we setup a subdomain sydneysupplies.bobshardware.com.au and then brisbanescrewdrivers.bobshardware.com.au and used those in ad campaigns. Each subdomain being redirected back to a single page such as bobshardware.com.au/brisbane-screw-drivers etc. Is there a benefit ? Cheers
Technical SEO | | techdesign0 -
Moving from a .com to .co.uk
I need to migrate a wordpress site from domainname.com to domainname.co.uk. If I just put a 301 on every page on the .com will that cover it? Would it make sense to go and change all the backlinks/profile links to the new .co.uk site or doesn't it matter if you have a 301 redirect on it? Thanks
Technical SEO | | littlesthobo0 -
Best geotargeting strategy: Subdomains or subfolders or country specific domain
How have the relatively recent changes in how G perceives subdomains changed the best route to onsite geotargeting i.e. not building out new country specific sites on country specific and hosted domains and instead developing sub-domains or sub-folders and geo-targeting those via webmaster tools ? In other words, given the recent change in G perception, are sub-domains now a better option than a sub-folder or is there not much in it ? Also if client has a .co.uk and they want to geo-target say France, is the sub-domain/sub-folder route still an option or is the .co.uk still too UK specific, and these options would only work using a .com ? In other words can sites on country specific domains (.co.uk , .fr, .de etc etc) use sub-folders or domains to geo-target other countries or do they have no option other than to develop new country specific (domains/hosting/language) websites ? Any thoughts regarding current best practice in this regard much appreciated. I have seen last Febs WBF which covers geotargeting in depth but the way google perceives subdomains has changed since then Many Thanks Dan
Technical SEO | | Dan-Lawrence0 -
Starting a new product, should we use new domain or subdomain
I'm working with a company that has a high page rank on it's main domain and is looking to launch a new business / product offering. They are evaluating either creating a subdomain or launching a brand new domain. In either case, their current site will link contextually to the new site. Is there one method that would be better for SEO than the other? The new business / product is related to the main offering, but may appeal to different / new customers. The new business / product does need it's own homepage and will have a different conversion funnel than the existing business.
Technical SEO | | gallantc0