301 Redirects in subfolders
-
Hi, we're making our site into a static site but I would like to transfer the Google juice. Most of the links and database exist on subfolders though. Could I simply do 301 redirects on the subfolders and retain the value or does it have to be on the full domain?
-
As I said before, if you are changing just the domain, then you can do the whole site in one redirect, but if you have a different page structure and thousands of pages, it would be a waste of time to do any pages that does not have a external link.
-
I'm with you Jane. It's not that much effort and it avoids any confusion or 404s.
-
Honestly, doing site-wide redirects can be very simple if done correctly in .htaccess, avoiding anyone (bot or browser) encountering 404s. Redirecting properly avoids a 404 bloat in Webmaster Tools, allowing the webmaster to identify "real" 404s and fix them as well. I'd go with redirecting anything you plan to move.
-
In this very rare case, they would get a 404, with a link to the home page.
to 301 every page in case it has a bookmark is a waste of effort
-
what if someone bookmarked a page that you changed the URL for? That page might not have any links but it can still receive traffic.
It is my recommendation that if one is doing a massive redirect that all pages should have a rule written for it. Why risk a 404?
-
Hi Matt,
If you 301 one URL to another, the majority of the metrics previously afforded to the old URL will be transferred to the new URL. Various evidence, some of it quite anecdotal, says that not all the authority passes from the old to the new, but it's certainly the best option you have if you want to change URLs.
If you are moving to a new domain, you can write a rule in your .htaccess file (if using an Apache server) or in your control panel (if using an IIS server) that transfers every URL to its new location. Even if URLs have no external links, this will simply direct any traffic to the old URLs to their new locations.
-
Because google will drop that url and crawl the new one by itself.
If all you are doing is changing domain then one 301 will do all anyhow.
but if you are 301'ing page by page, then just do the ones that have external links.
-
Alan, there is no value in redirecting pages without external links?
I am in the process of implementing a massive 301 redirect project as we are changing the URL structure of our site. Our site has been indexed fully by Google for quite some time but most pages do not have external links pointing to them. So if someone searches a KW that triggers a deep linked page, why would I not redirect that page to its new URL?
-
You can 301 any page to anywhere, that not a problem, but before you waste any time, only 301 the pages that have external links, there is no value in 301'ing pages unless they do.
-
As long as the url is accessible, it doesnt matter. You can redirect from a subfolder, or using root domain.
One thing to remember, make sure you redirect both www, and non-www versions. Are you using cpanel? It makes this a super easy process. If not, let me know, and I can supply you with some htaccess rules to get you started.
*Keep in mind, all link juice is not always transferred. Generally most will be passed through, but I just wanted to make you aware.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirect homepage question
Hi If i have a homepage which is available at both www.homepage.com and www.homepage.com// should i 301 the // version to the first version. Im curious as to whether slashes are taking into consideration Thanks in advance
Technical SEO | | TheZenAgency0 -
301 redirect all 404 pages
Hi I would like to have a second opinion on this. I am working on an ecommerce website that they 301 redirect all 404 pages (including the URLs entered incorrectly) to the “All categories page”. Will this have any negative SEO impact?
Technical SEO | | iThinkMedia0 -
I need to know more clearance on rel=canonical usage than 301 redirects ?
Hi all SEOmozs, As we all know purposes of rel=canonical , I have a query to ask that If we don't have any possibility to use 301 redirects on a domain , can it be really right to use rel=canonical on an old domain to let search engine to treat those all pages should be not priority where the domain we are being promoted in the market to list up instead that. I found this interesting Matt Cutts video http://www.youtube.com/watch?v=gJK5Uloy76g where he has told or cleared the point very nicely, yes we can use it if there is no possibility in your older domain or pages. So here i am asking the same to know more detailed clarity on this so that i can be more confidence on it. I have been seeing issues in my domains where old one domain comes than new domain why with new domain contents, and can it be really very good to bring new domain with **rel=canonical without using 301 redirect :
Technical SEO | | Futura
Old : kanin.com (leaving) New : kangarokanin.com (promoting) Where i might have not used yet the rel=canonical in old domain, will be going to use it soon , after finishing this discussion.** Regards,
Teginder Ravi tcSnN.jpg tcSnN.jpg dGd34.jpg0 -
How can I perform this 301 redirect?
I am working on a site for a colleague and have installed wordpress on their server in the wp directory, they want the root domain redirecting to the wp directory but everything i have tried seems to throw up errors. i need sample.co.uk to redirect to sample.co.uk/wp/ no matter which html file they are trying to access on the root of the sample.co.uk site help?
Technical SEO | | GrassRootsSEO0 -
301 Redirect & re-use
I have an old site which is being moved to a new tld due to re-branding. I understand I would do a series of 301 redirects from the pages of the old site to capture the authority and move to the new site. However, at some point in the future (probably 1-2 years) we may want to re-use the old site again for a different brand (it has a good brand, just not for what we're going after). Question is - can a redirected site be re-used at some point in the future? And if so, which site would new authority (links, etc.) go to?
Technical SEO | | uwaim20120 -
301-redirect
Hi My website is fairly new and i wasnt aware of the difference btw 'website.com' and 'www.website.com' when i started up. It doesnt matter which one i use as long as i am consistent right ? Most of my ingoing links are to mainpage on 'website.com'. I have som ingoing links to 'www.website.com' but also some to 'www.website.com/brandname'. is it enough to 301-redir 'www.website.com' to 'website.com' or does it need to be done on several levels ? I need to have someone do the redirect for me - how can i check its working when its done ? Dan Lærum
Technical SEO | | danlae0 -
301 Redirects - SEO Benefit?
Hello, Years ago, our company started out as a Yahoo store. We've since moved onto another website with its own shopping cart but since the Yahoo store is almost 10 years old, there's a lot of history there and it still exists with the occasional order. We currently use it for reputation management purposes with links to our real ecommerce site but we're thinking of just redirecting the Yahoo store to our ecommerce site. Is there any SEO benefit in doing this? We were also kind of penalized by Panda. Would this help us out at all (the descriptions on both sites could be considered duplicate content).
Technical SEO | | airnwater0 -
301 redirect
We have just had an outside SEO agency report on our site: One of things brought up were arounf broken links, and how they class them as broken links. Could any body tell me whether this statement holds true please, as I am not aware of this "Our latest intelligence shows that google are downgrading ranking from sites that feature 301 redirects within the internal link structure". Any help would be greatly appreciated Regards
Technical SEO | | Yozzer0