Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. 200 Redirects for SEO instead of 301

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    200 Redirects for SEO instead of 301

    Technical SEO
    3
    4
    21293
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • EvergladesDirect
      EvergladesDirect last edited by

      We are working with a company on re-platforming our website.  On a call yesterday they outlined a strategy to use 200 redirects for our top keywords instead of 301s.  I am not familiar with this type of redirect and was wondering if anyone could provide some more insight.

      1 Reply Last reply Reply Quote 0
      • EvergladesDirect
        EvergladesDirect last edited by

        Mag and Ryan, thanks for the replies.  That is what I thought as well when they brought this all up.  I did some research and didn't find anything.  I thought maybe I missed something and there was some new, better way to keep rank when changing URLs.

        1 Reply Last reply Reply Quote 0
        • RyanKent
          RyanKent last edited by

          Magento is correct.

          200 is the normal response given for a web page. It is the equivalent of you dialing a phone number and the other person answering.

          301 is the normal method to redirect a user to a different page. It is the equivalent of call forwarding. Basically you are saying "hey, I know which resource you are looking for, it has moved, let me take you to it."

          1 Reply Last reply Reply Quote 0
          • Francisco_Meza
            Francisco_Meza last edited by

            This question is not clear. Are you saying http code 200 or quantity 200?  There is nothing called a 200 redirect. A http code 200 is normal. 301s are an 'old' URL pointing to a new URL.  A blog post beautifully demonstrated this yesterday. http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes

            1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • iQi

              Google is still indexing the old domain a year after 301 redirects are put in place

              Hi there, You might have experienced this before but for me this is the first. A client of mine moved from domain A (www.domainA.com) to domain B (www.domainB.com). 301 redirects are all in place for over a year. But the old domain is still showing in Google when you search for "site:domainA.com" The HTTP Header check shows this result for the URL https://www.domainA.com/company/cookie-policy.aspx HTTP/1.1 301 Moved Permanently => 
              Cache-Control => private
              Content-Length => 174
              Content-Type => text/html; charset=utf-8
              Location => https://www.domain_B_.com/legal/cookie-policy
              Server => Microsoft-IIS/10.0
              X-AspNetMvc-Version => 5.2
              X-AspNet-Version => 4.0.30319
              X-Powered-By => ASP.NET
              Date => Fri, 15 Mar 2019 12:01:33 GMT
              Connection => close Does the redirect look wrong? The change of address request was made on Google Console when the website was moved over a year ago. Edit: Checked the domainA.com on bing and it seems that its not indexed, and replaced with domainB.com, which is the right. Just Google is indexing the old domain! Please let me know your thoughts on why this is happening. Best,

              Technical SEO | | iQi
              0
            • HeroDesignStudio

              301 Redirects, Sitemaps and Indexing - How to hide redirected urls from search engines?

              We have several pages in our site like this one, http://www.spectralink.com/solutions, which redirect to deeper page, http://www.spectralink.com/solutions/work-smarter-not-harder. Both urls are listed in the sitemap and both pages are being indexed. Should we remove those redirecting pages from the site map? Should we prevent the redirecting url from being indexed? If so, what's the best way to do that?

              Technical SEO | | HeroDesignStudio
              0
            • Kilgray

              Robots txt. in page with 301 redirect

              We currently have a a series of help pages that we would like to disallow from our robots txt. The thing is that these help pages are located in our old website, which now has a 301 redirect to current site. Which is the proper way to go around? 1- Add the pages we want to disallow to the robots.txt of the new website? 2- Break the redirect momentarily and add the pages to the robots.txt of the old one? Thanks

              Technical SEO | | Kilgray
              0
            • TimHolmes

              301 redirect adding trailing slash to url

              I am looking into a .htacess file for a site I look after and have noticed that the urls are all 301 redirecting from a none slash directory to a trailing slashed directory/folders. e.g. www.domain.com/folder gets 301 redirected to www.domain.com/folder/ Will this do much harm and reduce the effect on the page and any links pointing to the site be lessened? Secondly I am not sure what part of my htaccess is causing the redirect. RewriteCond %{HTTP_HOST} !^www.domain.co.uk [NC] RewriteCond %{HTTP_HOST} !^$
              RewriteRule ^(.*) http://www.domain.co.uk/$1 [L,R,NE] RewriteCond %{THE_REQUEST} ^./index.php
              RewriteRule ^(.)index.php$ /$1 [R=301,L] or could a wordpress ifmodule be causing the problem? Any info would be apreciated.

              Technical SEO | | TimHolmes
              0
            • AL123al

              Redirect URLS with 301 twice

              Hello, I had asked my client to ask her web developer to move to a more simplified URL structure. There was a folder called "home" after the root which served no purpose. I asked for the URLs to be redirected using 301 to the new URLs which did not have this structure. However, the web developer didn't agree and decided to just rename the "home" folder "p". I don't know why he did this. We argued the case and he then created the URL structure we wanted. Initially he had 301 redirected the old URLS (the one with "Home") to his new version (the one with the "p"). When we asked for the more simplified URL after arguing, he just redirected all the "p" URLS to the PAGE NOT FOUND.  However, remember, all the original URLs are now being redirected to the PAGE NOT FOUND as a result. The problems I see are these unless he redirects again: The new simplified URLS  have to start from scratch to rank 2)We have duplicated content - two URLs with the same content Customers clicking products in the SERPs will currently find that they are being redirect to the 404 page. I understand that redirection has to occur but my questions are these: Is it ok to redirect twice with 301 - so old URL to the  "p" version then to final simplified version. Will link juice be lost doing this twice? If he redirects from the original URLS to the final version missing out the "p" version, what should happen to the "p" version - they are currently indexed. Any help would be appreciated. Thanks

              Technical SEO | | AL123al
              0
            • Therealmattyd

              301 Redirects in subfolders

              Hi, we're making our site into a static site but I would like to transfer the Google juice. Most of the links and database exist on subfolders though. Could I simply do 301 redirects on the subfolders and retain the value or does it have to be on the full domain?

              Technical SEO | | Therealmattyd
              0
            • bewoldt

              How to create a delayed 301 redirect that still passes juice?

              My company is merging one of our sites into another site. At first I was just going to create a 301 redirect from domainA.com to domainB.com but we decided that would be too confusing for customers expecting to see domainA.com so we want to create a page that says something like "We've moved. please visit domainB.com or be redirected after 10 seconds". My question is, how do I create a redirect that has a delay and will this still pass the same amount of juice that a regular 301 redirect would? I've heard that meta refreshes are considered spammy by Google.

              Technical SEO | | bewoldt
              0
            • Gmorgan

              301 redirects & merging two sites into one

              We have a client that has two sites that rank well for different searches in their market. The main pages ranking are things like advice articles and news pieces. For various reasons, they just want one site. I believe they need to duplicate the content from the outgoing site and place it on the main site, with a 301 redirect from each old page to each new one. What happens when they eventually want to redirect the entire domain? Would these smaller, internal redirects become obsolete, therefore removing any link value they once had? I am not sure how this works or if there is a best practice way to do this. Thanks Gareth

              Technical SEO | | Gmorgan
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.