Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Http to https - is a '302 object moved' redirect losing me link juice?
-
Hi guys,
I'm looking at a new site that's completely under https - when I look at the http variant it redirects to the https site with "302 object moved" within the code.
I got this by loading the http and https variants into webmaster tools as separate sites, and then doing a 'fetch as google' across both.
There is some traffic coming through the http option, and as people start linking to the new site I'm worried they'll link to the http variant, and the 302 redirect to the https site losing me ranking juice from that link.
Is this a correct scenario, and if so, should I prioritise moving the 302 to a 301?
Cheers, Jez
-
Many thanks guys
J
-
Short answer is definitely yes.
If you want to pass on the link equity/juice/strength, you'll want to implement a 301 redirect ASAP.
However, some studies have shown that over time a 302 may pass equity. So it's not a completely lost cause, but we're looking at months (possibly years) for that to pass with a 302, so where you can just use a 301.
-
Definitely YES!
Use a 301 as soon as possible... this is the only correct way to ensure that your linkjuice is passed to the new URL
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
302 redirects in Magento, trying to fix
Hi all, I'm assigned a site in Magento. After the first craw, we found almost 15k 302 redirects. A sample URL ends with this /stores/store/switch/?SID=qdq9mf1u6afgodo1vtvk0ucdpb&___from_store=default&___store=german&uenc=aHR0cHM6Ly9qdWljeWZsdXRlcy5jb20vP19fX3N0b3JlPWdlcm1hbg%2C%2C And they are currently 302 redirecting to the homepage as well as other main pages and also product pages it seems. Some of these point to account pages where customers log in. Probably best for me to de-index those so no issues there. But I'm worried about the 302 redirects to public pages. The extension we have installed is SEO Suite Ultimate by MageWorx. Does anyone here have experience here specifically and how did you fix it? Thanks, JC
Technical SEO | | LASClients0 -
Redirect to http to https - Pros and Cons
Hi, I know its best practice to redirect a website from http to https, instead of having many entry point to your website. When a website has been running for a long time on http and https, what are the SEO Pros and Cons of implementing a redirect from Http to Https?
Technical SEO | | FreddyKgapza1 -
How do you fix redirect chains and temporary redirects?
Hi, I have a lot of issues popping up with temporary redirects and redirect chains. I'm still confused as to what exactly redirect chains are and I don't know how to find where the "chains" are or how to fix them. I'm having two issues mainly:1. Temporary RedirectsI have around 100 pages on our www.twowayradiosfor.com website that are being flagged as temporary redirects. All of them have one thing in common: they are review pages (basically, when a customer clicks on the Review button to review a certain product, they are redirected to a review page for that product).URL Example: https://www.twowayradiosfor.com/reviewhelpful.asp?ProductCode=CLS1410-COMBO&ID=44&yes=noI went into our website and set any URL containing the following as noindex:/review.aspWill that fix the issue? If yes, will I also need to do that for any URL containing /reviewhelpful.asp?2. Redirect ChainsIt seems like basically every product page on my website has this issue (over 100 pages). Here's an example of one:https://www.twowayradiosfor.com/Motorola-CLS1110-p/cls1110.htmI don't see any broken links on this page or links that redirect to another page that redirects, etc. What is causing this? Is it something on my header bar that is redirecting (since that header bar appears on every page, maybe that is why this issue shows up on a lot of pages)?I am new to Moz and still trying to figure this stuff out. I really appreciate any help. Thanks, Sawyer
Technical SEO | | AllChargedUp0 -
Proper 301 redirect code for http to https
I see lots of suggestions on the web for forwarding http to https. I've got several existing sites that want to take advantage of the SSL boost for SEO (however slight) and I don't want to lose SEO placements in the process. I can force all pages to be viewed through the SSL - that's no problem. But for SEO reasons, do I need to do a 301 redirect line of code for every page in the site to the new "https" version? Or is there a way to catch all with one line of code that Google, etc. will recognize & honor?
Technical SEO | | wcksmith10 -
Robots.txt on http vs. https
We recently changed our domain from http to https. When a user enters any URL on http, there is an global 301 redirect to the same page on https. I cannot find instructions about what to do with robots.txt. Now that https is the canonical version, should I block the http-Version with robots.txt? Strangely, I cannot find a single ressource about this...
Technical SEO | | zeepartner0 -
Does Yelp pass link juice?
This is probably a profoundly obvious question, but I can't seem to find an explicit answer on the internet, so I'll ask it here: Yelp's links out to local business websites are not nofollow'd, but they go through a javascript-based redirect. My understanding is that javascript redirected links do not pass link juice, so a link from a yelp profile will not directly impact my page authority; however, it looks like yelp does use nofollow judiciously for internal links, so I don't understand why they would allow follow for these "useless" outbound links. Do yelp's javascript-redirected links pass link juice?
Technical SEO | | tvkiley0 -
Does the Referral Traffic from a Link Influence the SEO Value of that Link?
If a link exists, and nobody clicks on it, could it still be valuable for SEO? Say I have 1000 links on 500 sites with Domain Authority ranging from 35 to 80. Let's pretend that 900 of those links generate referral traffic. Let's assume that the remaining 100 links are spread between 10 domains of the 500, but nobody ever clicks on them. Are they still valuable? Should an SEO seek to earn more links like those, even though they don't earn referral traffic? Does Google take referral data into account in evaluating links? 5343313-zelda-rogers-albums-zelda-pictures-duh-what-else-would-they-be-picture3672t-link-looks-so-lonely.jpg Sad%20little%20link.jpg
Technical SEO | | glennfriesen1 -
If a redirecting URL has more value than the website should I move it?
Client has two website addresses: Website A is a redirect to Website B. It has one indexed page. But this is the URL being used in collateral. It has the majority of back links, and citations everywhere list Website A as the URL. Website B is where the actual website lives. Google recognizes and indexes the 80+ pages. This website has very few backlinks going to it. This setup does not seem good for SEO. Moreover, the analytics data is completely messed up because Website B shows that the biggest referral source is... you guessed it Website A. I'm thinking going forward, I should: Move all the content from Website B to Website A. Setup Website B to permanently 301 Redirect to Website A. Is that the best course of action?
Technical SEO | | flowsimple0