Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does an Apostrophe affect searches?
-
Does Google differentiate between keyphrase structures such as Mens Sunglasses & Men**'**s Sunglasses? I.e. does the inclusion/exclusion of an apostrophe make any difference when optimising your main keyword/phrase for a page?
Keyword explorer appears to give different results..... I.e. no data for Men's Sunglasses, but data appears for Mens sunglasses. So if I optimise my page to include the apostrophe, will it screw the potential success for that page?
Thanks
Bob
-
Hi there!
Search engines have gotten smarter in the past few years and should be able to determine that the keyword (with AND without an apostrophe) means the same thing. I wouldn't worry about the keywords you're tracking and the keywords you're using within your content if the only difference is the apostrophe usage.
-
Thank you Rob, that really helps!
-
Hi Bob,
Search engines are pretty good about grammar and punctuation. As a general rule, rankings aren't impacted by your use (or lack thereof) of punctuation in your titles, content, etc.
The only time punctuation in your content might make a difference is if the punctuation alters the meaning of the sentence - an example I like to use involves a title of an article on Rachel Ray which reads, "Rachel Ray finds inspiration in cooking her family and her dog" which, with proper grammar, would read, "Rachel Ray finds inspiration in cooking, her family and her dog". Obviously, these 2 sentences mean completely different things, and Google will pick up on that based on your content.
The reason keyword explorer is kicking back no data for the search term including the apostrophe is likely because no one uses the apostrophe when conducting their search. As an example, if I am looking for a plumber in New York City, I'm going to search "plumber new york city" or "plumber nyc" rather than "I am looking for a plumber in New York City, New York".
To answer your question directly:
No, using apostrophes in your content will in no way impede your ability to rank for your keyword in the example you have given. You have given contextual information which Google will interpret and rank your pages accordingly.
Hope this helps to explain what's going on. Let me know if you have any follow-up questions.
Cheers,
Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hide sitelinks from Google search results
Does anyone have any recommendations on how you can tell Google (hopefully via a URL) not to index that page of a website? I have tried through SEO Yoast to hide certain sitemaps (which has worked to a degree) but certain functionalities of Wordpress websites show links without them actually being part of a "sitemap" so those links are harder to hide. I'm having an issue with one of my websites - the sitelinks that Google is suggesting are nowhere near the most popular pages and I know that you can't make recommendations through Google not to show certain pages through Search Console. anymore. Any suggestions are greatly appreciated! Thanks!
Technical SEO | | MainstreamMktg0 -
Spam URL'S in search results
We built a new website for a client. When I do 'site:clientswebsite.com' in Google it shows some of the real, recently submitted pages. But it also shows many pages of spam url results, like this 'clientswebsite.com/gockumamaso/22753.htm' - all of which then go to the sites 404 page. They have page titles and meta descriptions in Chinese or Japanese too. Some of the urls are of real pages, and link to the correct page, despite having the same Chinese page titles and descriptions in the SERPS. When I went to remove all the spammy urls in Search Console (it only allowed me to temporarily hide them), a whole load of new ones popped up in the SERPS after a day or two. The site files itself are all fine, with no errors in the server logs. All the usual stuff...robots.txt, sitemap etc seems ok and the proper pages have all been requested for indexing and are slowly appearing.  The spammy ones continue though. What is going on and how can I fix it?
Technical SEO | | Digital-Murph0 -
How do I "undo" or remove a Google Search Console change of address?
I have a client that set a change of address in Google Search Console where they informed Google that their preferred domain was a subdomain, and now they want Google to also consider their base domain (without the change of address). How do I get the change of address in Google search console removed?
Technical SEO | | KatherineWatierOng0 -
Inurl: search shows results without keyword in URL
Hi there, While doing some research on the indexation status of a client I ran into something unexpected. I have my hypothesis on what might be happing, but would like a second opinion on this. The query 'site:example.org inurl:index.php' returns about 18.000 results. However, when I hover my mouse of these results, no index.php shows up in the URL. So, Google seems to think these (then duplicate content) URLs still exist, but a 301 has changed the actual goal URL? A similar things happens for inurl:page. In fact, all the 'index.php' and 'page' parameters were removed over a year back, so there in fact shouldn't be any of those left in the index by now. The dates next to the search results are 2005, 2008, etc. (i.e. far before 2013). These dates accurately reflect the times these forums topic were created. Long story short: are these ~30.000 'phantom URLs' in the index out of total of ~100.000 indexed pages hurting the search rankings in some way? What do you suggest to get them out? Submitting a 100% coverage sitemap (just a few days back) doesn't seem to have any effect on these phantom results (yet).
Technical SEO | | Theo-NL0 -
"Search Box Optimization"
A client of ours recently received en email from a random SEO "company" claiming they could increase website traffic using a technique known as "search box optimization". Essentially, they are claiming they can insert a company name into the autocomplete results on Google. Clearly, this isn't a legitimate service - however, is it a well known technique? Despite our recommendation to not move forward with it, the client is still very intrigued. Here is a video of a similar service:
Technical SEO | | McFaddenGavender
https://www.youtube.com/watch?v=zW2Fz6dy1_A0 -
Google truncating or altering meta title - affect rankings?
I have a site that the title tag is too long and the title is simply the name of the site (I think they get it from ODP, not sure) Anyway, the rankings for the home page have dropped quite a bit. Â I'm wondering if the change that Google makes affects rankings (i.e. name of site doesn't have all the keywords).
Technical SEO | | santiago230 -
Does using parentheses affect the crawlers?
Quick question: if you using a parantheses around a keyword, do search bots still recognize the keyword? Â Fox ex: Welcome to a website about the National Basketball Association (NBA). Will the bots recognize that I'm trying to optimize to NBA and not (NBA)? Â Is this different for tags vs. actual body copy?
Technical SEO | | BPIAnalytics2 -
Does a CDN affect search rankings?
I feel kind of stupid asking this, but if i use one it would speed things up quite a bit. It is for a ecommerce website, any guidance on this would be awesome!
Technical SEO | | Hyrule0