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  4. Mozcon: Mike Arnesen - Dwell time tip

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Mozcon: Mike Arnesen - Dwell time tip

Reporting & Analytics
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  • WeAreDigital_BE
    WeAreDigital_BE Subscriber last edited by Jan 17, 2017, 7:03 AM

    Hi Mozzers,

    I was just looking at the dwell time tip from Mike Arnesen and have some difficulties understanding it. This is the formula:

    (Words on page)/15*1000

    Why is he using 15? Where does the number stand for? What is it that I'm actually calculating now?

    Thanks!
    Sander

    1 Reply Last reply Reply Quote 0
    • Martijn_Scheijbeler
      Martijn_Scheijbeler last edited by Jan 17, 2017, 11:20 AM Jan 17, 2017, 11:20 AM

      Hi Sander,

      Isn't that the amount of words people read per second? So what you're basically calculating is how much content do people read in the end?

      Martijn.

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