Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
If I use schema markup for my google reviews, would it be smart to have Google review's on my home page?
-
Hello, Moz's
I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews.
I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews.
My first question is: when people see that and then visit my site, would it be good to have the Google reviews on the home page?
My second questions is: Is there any reason why I wouldn't want to add this to my site? None of my competition has done this, so I'm a little apprehensive?
Thanks in advance
-
Hi BlueCorona, How you doin? I would like to ask you a question, I am wondering if I can integrate my google ratings to my homepage using schema scripts. That being said, my plan is to include the numerical ratings through AggregateRating and hopefully be displayed on Google's SERP when someone searches for my website.
Since you mentioned that we can feature the said overall ratings. What would that link be? Should the link be visible on the Homepage itself? Example: "See all reviews" (This will be the anchor text pointing to our google profile placed somewhere in our homepage). *** OR *** Should the link be included on the schema script only. Let's say it will be included on the RelatedLink or SameAs property.
Looking forward for your insights. Thank you and have a nice day!
-
What Miriam_ Is saying is 100% correct. Thank you for updating me, Miriam!_
I would recommend utilizing a system of getting your own testimonials/reviews reputation stacker is a great one so is white spark I have provided some URLs below you are paid services that allow you to cultivate your own unique testimonials which you can then use schema on however like it is stated below and Marion said you cannot use schema on reviews that are from websites other and yours. Meaning they had to show up there first.
- https://reputationstacker.com/ (great tool)
- https://whitespark.ca/reputation-builder/
- https://whitespark.ca/review-handout-generator/
- https://whitespark.ca/google-review-link-generator/
"The big change here is that when you include third-party syndicated reviews that are not “directly produced by your site,” you should not mark up those reviews with schema. Only “directly produced by your site, not reviews from third-party sites or syndicated reviews” should be marked up, according to these guidelines".
https://developers.google.com/search/docs/data-types/reviews#local-business-reviews
All the best,
Tom
-
If you do decide to add schematic markup to your website for reviews, ensure you are following the guidelines. These were recently updated and you want ep avoid being penalized for featuring third party reviews incorrectly on your website.
Instead of featuring the reviews themselves, you could features your overall google rating. But if you do this, we recommend making sure you include a link to your Google profile to verify that the rating is correct.
Let me know if you have any questions about implementing the schem correctly!
-
Hi There!
No, this would not be a recommended practice to markup your third-party reviews with Scheme. Google recently updated their guidelines specifically regarding this. For more on this, see: http://searchengineland.com/google-updates-local-reviews-schema-guidelines-257745
-
Ok, that looks complicated, but thank you so much!!
I'll try and figure it all out, although I have a company doing it for me, I still like to know what they're doing.
-
The only reason I can think of why you would not want to is if you're in some sort of industry where it is not relevant but those are hard to think of. As far as putting schema on your reviews I strongly recommend it below are two generators of micro data and one of JSON-LD schema use one you like.
- https://webcode.tools/json-ld-generator/review
- https://webcode.tools/microdata-generator/review
- http://tools.seochat.com/tools/review-schema-generator/
- another generator for basic schema https://hallanalysis.com/json-ld-generator/
- and if you use WordPress https://wordpress.org/plugins/schema-app-structured-data-for-schemaorg/
** This is a great article on how to get the stars where your or .8 to show up underneath the snippet the Google SERPS**
https://whitespark.ca/blog/how-to-use-aggregate-review-schema-to-get-stars-in-the-serps/
here is an example of code you could use
All the best,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Not showing up in Google Local Pack despite being #1 ranked for keyword
Hey everyone, This has been an on-going problem that we've been having for a select location of ours. We've been #1 ranked for the keyword "dog groomers near me", however we don't show up in the Google Local Pack (top 3 locations box). We have a high 4.9 rating with 20+ ratings, and the other locations that DO show up have a 2.4 and 3.6 rating with less reviews! I've exhausted every resource and have even geo-tagged our specific photos on our landing pages. I'm not sure what to do anymore as we're already #1 ranked on every similar keyword. Thank you, Anthony
Reviews and Ratings | | anthonydegalbo0 -
Why can I not add Schema Mark up to my homepage?
I've paid a company to add Schema to my website, but they just told me they can't add it to my homepage? Is this correct??
Reviews and Ratings | | MissThumann0 -
Do people receive notifications when you respond to their Google reviews?
If someone leaves a review of your business on your Google My Business listing, and you respond to that review, will they receive an email notification of your response to their review? We are working with a client who has unanswered reviews from several years ago, and though it's best practice to respond to all reviews, we didn't want to respond to reviews from 2013 if the person (who has likely forgot about their experience with the business in question) is going to get an email notifying them of our late response to their review. Thank you!
Reviews and Ratings | | BlueCorona1 -
What's the best way to keep Google My Business reviews when the business changes names?
I work with an interior designer who is re-branding and changing her business name to focus specifically on windows. Can she keep her GMB reviews and just change the name of her business, then reverify with Google? She doesn't want to lose her current local pack ranking.
Reviews and Ratings | | obkommy1 -
Has Anyone Ever Used Nearby Now App for SEO?
Hello Moz World, I was researching different ways to expand a client's SEO beyond his brick and mortar location. I listen to a webinar by Brightlocal on tactics I could use to help improve rankings. (Great Webinar, nothing really relevant till after the 30 minute mark). One of the host recommended an app called Nearby Now which will help a local service provider rank in multiple towns by allowing clients to provide a testimonial in realtime in the city that the service was provided and link it back to the website. I sat down with a customer service rep, and it sounds like its a great low cost solution for service providers to rank outside of their brick and mortar location. My question, Has anyone used it? Have you had a good experience? Can anyone recommend a better app? As always, thank you for your feedback and time. Best Regards, Will H.
Reviews and Ratings | | MarketingChimp100 -
Do ratings/reviews show up in Organic Search Results anymore?
I read about using schema or h1review to add markup that would get an individual person's review to show up in organic search, but it was from 2013. I did a few queries for keywords in my area, and none of the results had this. Then I did some queries for generic things like "best pizza in Tampa" and "coffee in tampa" and they didn't have it either. So, is this still something that can be done or not? I do see it when a review site like yelp comes up or in ads, but I'm specifically talking about organic search results from our website. Thanks, Ruben
Reviews and Ratings | | KempRugeLawGroup0 -
Is there a better way to wrap schema on a testimonial page? Example website shown
Hi, Hopefully someone can help my dilemma! I am trying to wrap review schema (schema.org/review). However, it's stumping me because of our WordPress theme "Flawless." If any are familiar with this particular theme you'll know that there is the normal visual/text portion of the page-editing portion of WordPress, but there is also a page-building section which is unique to Flawless. In this instance, a Testimonial "Content/Post Type Item" has been used. This was where the page was constructed and wherein the problem lies. If I wrap schema around it like I normally would, the page distorts on the front end and becomes a garbled mess. I've been trying to solve the problem and the closest I've gotten has been to copy the source-code of the Flawless themed Testimonial Content/Post Type Item into the "Text" portion of Wordpress to replicate the Flawless page-builder. I thought "yay! I can wrap schema around this for sure!" but I'm still encountering some problems. If I'm using the structured data markup helper from Google, and copying and pasting the HTML I'd like (with the corresponding schema "header") I get an error on the Structured Data Testing Tool saying "Incomplete schema data." I've tried looking for plugins that would help me, but all that I've seen adds duplicate content to the page. If there's a way to wrap review schema on this page—it would make my day! Thanks for the help!
Reviews and Ratings | | Shawn1240 -
Publishing testimonials on your site that are from your Google + (or other review sites page)
Ive got a site with some good Google + Reviews and some other good reviews on other sites that id like to be able to publish on a testimonials page on our website, but im worried about being penalised for duplicate content. Any idea of the best way to get these reviews on to our website, i was thinking about placing the text in as an image, but id prefer to do something semantic if at all possible. (I know that some review sites have javascript widgets you can use to pull in your reviews but for most of the sites we are reviewed on they dont)
Reviews and Ratings | | Sam-P0