Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
If I use schema markup for my google reviews, would it be smart to have Google review's on my home page?
-
Hello, Moz's
I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews.
I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews.
My first question is: when people see that and then visit my site, would it be good to have the Google reviews on the home page?
My second questions is: Is there any reason why I wouldn't want to add this to my site? None of my competition has done this, so I'm a little apprehensive?
Thanks in advance
-
Hi BlueCorona, How you doin? I would like to ask you a question, I am wondering if I can integrate my google ratings to my homepage using schema scripts. That being said, my plan is to include the numerical ratings through AggregateRating and hopefully be displayed on Google's SERP when someone searches for my website.
Since you mentioned that we can feature the said overall ratings. What would that link be? Should the link be visible on the Homepage itself? Example: "See all reviews" (This will be the anchor text pointing to our google profile placed somewhere in our homepage). *** OR *** Should the link be included on the schema script only. Let's say it will be included on the RelatedLink or SameAs property.
Looking forward for your insights. Thank you and have a nice day!
- topic:timeago_earlier,2 months
-
What Miriam_ Is saying is 100% correct. Thank you for updating me, Miriam!_
I would recommend utilizing a system of getting your own testimonials/reviews reputation stacker is a great one so is white spark I have provided some URLs below you are paid services that allow you to cultivate your own unique testimonials which you can then use schema on however like it is stated below and Marion said you cannot use schema on reviews that are from websites other and yours. Meaning they had to show up there first.
- https://reputationstacker.com/ (great tool)
- https://whitespark.ca/reputation-builder/
- https://whitespark.ca/review-handout-generator/
- https://whitespark.ca/google-review-link-generator/
"The big change here is that when you include third-party syndicated reviews that are not “directly produced by your site,” you should not mark up those reviews with schema. Only “directly produced by your site, not reviews from third-party sites or syndicated reviews” should be marked up, according to these guidelines".
https://developers.google.com/search/docs/data-types/reviews#local-business-reviews
All the best,
Tom
-
If you do decide to add schematic markup to your website for reviews, ensure you are following the guidelines. These were recently updated and you want ep avoid being penalized for featuring third party reviews incorrectly on your website.
Instead of featuring the reviews themselves, you could features your overall google rating. But if you do this, we recommend making sure you include a link to your Google profile to verify that the rating is correct.
Let me know if you have any questions about implementing the schem correctly!
-
Hi There!
No, this would not be a recommended practice to markup your third-party reviews with Scheme. Google recently updated their guidelines specifically regarding this. For more on this, see: http://searchengineland.com/google-updates-local-reviews-schema-guidelines-257745
-
Ok, that looks complicated, but thank you so much!!
I'll try and figure it all out, although I have a company doing it for me, I still like to know what they're doing.
-
The only reason I can think of why you would not want to is if you're in some sort of industry where it is not relevant but those are hard to think of. As far as putting schema on your reviews I strongly recommend it below are two generators of micro data and one of JSON-LD schema use one you like.
- https://webcode.tools/json-ld-generator/review
- https://webcode.tools/microdata-generator/review
- http://tools.seochat.com/tools/review-schema-generator/
- another generator for basic schema https://hallanalysis.com/json-ld-generator/
- and if you use WordPress https://wordpress.org/plugins/schema-app-structured-data-for-schemaorg/
** This is a great article on how to get the stars where your or .8 to show up underneath the snippet the Google SERPS**
https://whitespark.ca/blog/how-to-use-aggregate-review-schema-to-get-stars-in-the-serps/
here is an example of code you could use
All the best,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How and where to implement the AggregateRating schema?
I've been trying to wrap my head around marking up various bits of information for a local business website, and I want to make sure I understand a few things. If I understand Google's schema guidelines, marked up reviews should only appear on the page of a specific product, not every page, and _definitely _not the homepage, correct? Does this also mean that the LocalBusiness schema that is on every page should **not **use the AggregateRating parameter? And if the AR is only to be put on certain pages, what page should it go on if the business in question provides a service rather than selling specific products? In other words, situations where the local business _itself _is the "product" being reviewed/rated. Individual reviews cannot be taken from 3rd party sites (GMB, Facebook, Yelp, etc) and posted on your website with capital R Review schema (http://schema.org/Review). That markup is only to be used for reviews that have been generated on/for your site specifically. Does this also mean that the numbers used to calculate an AggregateRating have to be unique as well? In other words, if there are 10 reviews of your business on Facebook that average at 4.5/5, you can't take those individual reviews and post them on your site as marked up Reviews. But can you use that "4.5/5 based on 10 reviews" information in the AggregateRating schema? Can AggregateRating scores include ratings from different sources? In other words, if there were 10 ratings on Facebook and 20 on Yelp, could the AggregateRating be marked on the website as "__/5 based on 30 ratings"? If I can simply take the numerical average and pop that into the LocalBusiness JSON markup that goes on every page automatically, alongside the other basic business info like name, phone number, and address, this will make things much easier. Thanks!
Reviews and Ratings | Feb 26, 2018, 12:18 PM | BrianAlpert782 -
Client wants to delete Google My Business Due to Bad Review
My client has received a bad review on Google and although has other good ones, wants to delete the current Google My Business page and open a new one. I disagree with this strategy but need some evidence to back it up. They are ranking well and so I don't want to upset the cart. I need reasons not to in terms of potentially harming rankings. Am I right that this could impact?
Reviews and Ratings | Jun 1, 2022, 6:40 PM | AL123al3 -
What do the symbols in the profile avatars in Google listing reviews mean?
A client of mine noticed that some of their customers that leave GMB listing reviews have special symbols in their profile avatars (please look at the attachment). Is this a sign of a influencer? Has anybody else noticed this? r6mhX
Reviews and Ratings | Jul 17, 2017, 1:52 PM | BigChad20 -
Do people receive notifications when you respond to their Google reviews?
If someone leaves a review of your business on your Google My Business listing, and you respond to that review, will they receive an email notification of your response to their review? We are working with a client who has unanswered reviews from several years ago, and though it's best practice to respond to all reviews, we didn't want to respond to reviews from 2013 if the person (who has likely forgot about their experience with the business in question) is going to get an email notifying them of our late response to their review. Thank you!
Reviews and Ratings | Mar 31, 2017, 9:39 AM | BlueCorona1 -
Has Anyone Ever Used Nearby Now App for SEO?
Hello Moz World, I was researching different ways to expand a client's SEO beyond his brick and mortar location. I listen to a webinar by Brightlocal on tactics I could use to help improve rankings. (Great Webinar, nothing really relevant till after the 30 minute mark). One of the host recommended an app called Nearby Now which will help a local service provider rank in multiple towns by allowing clients to provide a testimonial in realtime in the city that the service was provided and link it back to the website. I sat down with a customer service rep, and it sounds like its a great low cost solution for service providers to rank outside of their brick and mortar location. My question, Has anyone used it? Have you had a good experience? Can anyone recommend a better app? As always, thank you for your feedback and time. Best Regards, Will H.
Reviews and Ratings | Oct 11, 2016, 6:53 PM | MarketingChimp100 -
Moving my photography business to another state. Is it possible to transfer Google My Business listing WITHOUT losing my Google Reviews?
A friend of mine is transitioning her photography business to another state. She moved about 5 years ago and consequently lost all of her Google+/Yelp reviews. Having reviews as a photographer is EXTREMELY important for her business reputation. She doesn't want this to happen again. Is it possible to change the location of a Google my Business page and keep the existing reviews? Thanks
Reviews and Ratings | May 8, 2015, 9:45 PM | RosemaryB0 -
Publishing testimonials on your site that are from your Google + (or other review sites page)
Ive got a site with some good Google + Reviews and some other good reviews on other sites that id like to be able to publish on a testimonials page on our website, but im worried about being penalised for duplicate content. Any idea of the best way to get these reviews on to our website, i was thinking about placing the text in as an image, but id prefer to do something semantic if at all possible. (I know that some review sites have javascript widgets you can use to pull in your reviews but for most of the sites we are reviewed on they dont)
Reviews and Ratings | Nov 28, 2014, 6:26 PM | Sam-P0 -
EKomi widget and Schema.org
Hi Everyone, I bet everybody knows eKomi. For their customers they supply widgets (javascript) which you can add to your html and displays the widget to your visitors. Some webshop alter the widget a bit and add extra html to the bottom of the widget: Company Name receives a 7.4 out of 10 out of 1100 reviews This code is dynamic and pulls data from eKomi.com. I was wondering what you guys think of this, is this spam? Will Google see it as spam?
Reviews and Ratings | Nov 21, 2014, 2:48 PM | Loui-60570
Searching for "Company name" in Google will result in a SERP with both the company and eKomi on #1 and #2 with the same snippets based on the reviews on eKomi.com Let me know 🙂0