What is Local SEO in Google Analytics (Organic Source)

[Kevin.Monks]

Recently, I saw "Local SEO" is mentioned as the organic source. Can someone please tell what is this and from where Google is fetching data for this source?

[DonnaDuncan]

Agree with the others - it's likely custom. Google Analytics lumps traffic sourced from Google My Business listings into organic search results. If you want to see how these things are typically set up, check out this post from Moz (2011) or this one from localseoguide (2015).

[Mark_Newland_SGW]

It's definitely not anything built into Google Analytics. I'd agree with Donald that you're probably getting some kind of spam traffic. I've had a few in the last few months with semi-official sounding names that turned out to be elaborate "Ghost Traffic."

[donsilvernail]

Depending on the source, this could be a spam bot or other type of garbage traffic. Unless you set up some sort of tracking campaign on your links.

[Alick300]

Hi Kevin,

As far as I know there is no such thing exist in Google Analytics by default. I think you are using UTM tracking and defined camapign source as 'Local SEO' . Please check that and let us know.

Thanks