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What is Local SEO in Google Analytics (Organic Source)
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Recently, I saw "Local SEO" is mentioned as the organic source. Can someone please tell what is this and from where Google is fetching data for this source?
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It's definitely not anything built into Google Analytics. I'd agree with Donald that you're probably getting some kind of spam traffic. I've had a few in the last few months with semi-official sounding names that turned out to be elaborate "Ghost Traffic."
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Depending on the source, this could be a spam bot or other type of garbage traffic. Unless you set up some sort of tracking campaign on your links.
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Hi Kevin,
As far as I know there is no such thing exist in Google Analytics by default. I think you are using UTM tracking and defined camapign source as 'Local SEO' . Please check that and let us know.
Thanks
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