Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Are there free tools that would tell me the cpc for my keywords?
-
If not what tools do you recommend to use to get an accurate cpc $ for estimating budget?
-
Hi,
There is no such tool exist which can give you exact actual cpc of any keyword because there are multiple factors that decides actual cpc mainly QS and keyword bids.
You can get rough estimate in Google keyword planner tool.
Thanks
-
Probably another tool that you want to look into is SEMRush. They provide a ton of data around keywords which includes the CPC. This will probably give you some insights into what you could be bidding and what not.
-
For free, there is no better option than Keyword Planner
If your work on PPC campaigns,
for me the best option out there is Wordstream.
Trust me, it will save you money, time and headaches. But it will cost you $250/ month
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Special Characters in Negative Keywords in Ads
Howdy, fellow mozzers, I came across this weird suggestion in my Bing account (screenshot link: https://dmitrii-regexseo.tinytake.com/tt/NDY3OTc5NF8xNDgyMzY4OA) It almost that the dollar sign in the negative keyword is acting like a wildcard character, or being disregarded completely. I did some tests, it seems that in Google Ads that is not happening. Does anyone have an idea if this is normal behavior? I have never seen this before.
Paid Search Marketing | | DmitriiK0 -
PPC: how to get rid of an ad appearing on a keyword we don't want?
Hi, Our ad on Google Ads is appearing for a search we don't want. it isn't in our search keywords and when i try and ad it to our negative ones, we get the error " You cannot exclude keywords that are targeted " which i assume means that google thinks we are bidding on it? We have a selection of broad phrase matches so i can only think that this is where it's coming from? Do you have any tips on tracking down which keyword is generating this ad and how we can turn it off? (we don't want to pay for clicks on this search if possible!) Btw - i have turned off each keyword in turn to test it = nothing. have then paused the whole campaign = gets rid of the ad (but this is our most successful campaign so i can't just turn it off). Any advice super super welcome. thank you!
Paid Search Marketing | | Fubra1 -
Adwords Duplicate Keywords with Different Match Types - Good or Bad?
If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product [target product] "target product" +target +product I've found that the exact match keyword has the highest conversion rate in almost all circumstances. So it would make sense to have a higher max bid on the exact match then phrase or broad batch. Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: " duplicate keywords will impact on quality score. your all keywords will compete with each other" However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. So obviously if there is an effect it seems it may be minimal. I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. What's the real story here? Was this support rep not seeing the big picture?
Paid Search Marketing | | JCCMoz1 -
Adwords negative keywords / keyword lists conflicting?
Does any of you had any experience on large 5k+ shared negative keyword lists impacting normal campaign negative keywords in Adwords even if they are not selected on these campaigns? And a second question; does anyone know how selected negative keyword lists can be removed from a campaign? I seem to be able to add them but not to remove them... Cheers!
Paid Search Marketing | | hellemans0 -
CPC or CPM for Google Display Network?
HI all I'm setting up my first Remarketing campaign on the display network. I'm targeting those that have visited a specific product page at the moment and therefore there won't be a massive amount of traffic to remarket to - roughly no more than 50 clicks/day. My question is - what is the best bidding option for a campaign like this? Not sure whether to go for CPM or traditional CPC. I have previously found CPM much better for Facebook but obviously thats very different to Google. All help appreciated!
Paid Search Marketing | | SamMaley0 -
High CTR, high CPC?
In a lot of my campaigns, the keyword with the highest CTR also has the highest average CPC. I'm not sure if I should lower or raise my bid. For example, right now the Adgroup Max CPC is $0.50 and the keyword with the highest CTR/CPC is at $1.60 with a QS of 7. I'm not sure whether to lower or raise this bid? It actually has the lowest amount of impressions as well. I'm not sure what to do
Paid Search Marketing | | howlusa0 -
Does anyone know of an excel template for creating keyword combinations?
I am looking for an Excel template with Macros that would allow me to drop a column of keywords next to a column of modifiers and it would build out thousands of keywords with a Macro. Can anyone drop their best SEO/SEM Excel template spreadsheet links in the comments?
Paid Search Marketing | | eli-hgm0 -
How accurate is the Google´s keyword tool regarding monthly searches?
How correct is Google´s keyword tool regarding the estimated number of Global Monthly Searches? Judging from my adwords campaigns the real number of impressions is 1/3 compared to the estimated number for an exact match. What is your experience?
Paid Search Marketing | | europeandomaincentre0