Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What's a good WPM for a copywriter?
-
My copywriter is currently hitting 2,100 - 2,500 words over three articles on an average day.
He is employed full time, 7.5 hours a day with a 30 minute lunch break (He has the choice of a 1 hour lunch and leaving 30 minutes later).
Let's say only 6 hours are spent researching and writing: 2,500 words / 360 minutes = 6.9WPM
The content is generally rewritten from other websites with a little bit of unique content, on topics that are usually not complicated - the articles themselves are along the lines of a broad summary of what the other website offers/does. The content I receive is fairly generic and doesn't really say anything more than the source material. No formatting is done and generally I receive very large wall-of-text paragraphs. The content is written in one program and then copy/pasted into word to be delivered.
All keywords to use are provided, as well as ~50 words and phrases related to the topic. The ~50 words and phrases are usually presented in a list ("they offer x, x, x, x and x, as well as x, x and x" etc), so this part of the task shouldn't be taking long.
I am trying to gauge whether this is typical and what I should expect from someone who does this each day, as from previous roles I know more is definitely doable, but as for whether it's doable every working day I'm not sure.
What do you usually receive from your copywriters for a day of work?
-
Logan nailed the answer. Quality over content always. Even if you have good metrics, you may not have a baseline to compare to it yet. One way is hiring an independent contractor to produce 5 or so articles and compare metrics and cost and go from there. It's difficult to do, but you should always be testing! Good luck.
-
Hi,
I wouldn't measure your copywriter based on WPM, I'd focus instead on the quality of the writing. I recommend measuring based on the performance of the content. Is it helping improve rankings? Driving traffic? Nurturing leads? Increasing sales? I don't know what your line of business is, but I would choose some KPIs by which you measure the effectiveness of the content being produced. It doesn't matter if it's 1 WPM if that creates 3x as much revenue as content that was written at 100 WPM.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Write new articles or republish old ones?
Hi,
Content Development | May 30, 2024, 10:16 PM | Enrico_Cassinelli
we run a tourism information website about a region in italy, and each year, during special occasions such as christmas, easter and so on we publish an article with a "what to do on Christmas / Easter / .... in the Langhe" (collecting events, activities, etc.). Is it better to "reuse" the old articles and change only the year in the title and of course the content (providing that we are gonna keep the URL without year), or to publish a new one? thanks!0 -
Image elements have [alt] attributes that are redundant text.
I have a problem on page speed insight
Content Development | Feb 3, 2024, 12:38 PM | Adina Laura Matei
https://pagespeed.web.dev/analysis/https-www-antena24-ro/kxt8qtdaik?form_factor=mobile
My portal is created on wordpress cms.
I deleted the alternative text of the image and still, if I put text instead of the image, that problem disappears. It's not something serious, but I like that everything is perfect
"Image elements have [alt] attributes that are redundant text."0 -
Chat GPT
I want to get your thoughts on Chat GPT for creating articles on my site to drive SEO. Does Google approve of this type of content or not? I seems quite good quality - I suppose a key question also is: is it duplicate content? I have used on Propress website and also on blog sites so need to understand if this will reduce my rankings. Thanks
Content Development | Dec 2, 2024, 8:18 AM | Katie231
Matthew1 -
Page Authority
I feel like I'm wasting time by going out and creating backlinks for a new page to increase page authority, especially when I've already got the domain link for domain authority. In your opinion, how important is it to go out and create back links for a page? - am I wasting time I could be using towards creating more great content? Shannon Peel
Content Development | Feb 20, 2024, 8:15 AM | MarketAPeel
Telling Stories about Women
MarketAPeel1 -
Lost almost all organic traffic. Need some help.
Hi Mozers. I blog about our son with Down syndrome (https://noahsdad.com) and you may remember me from this case study here on Moz. https://moz.com/blog/seventeen-ways-to-improve-your-blog-case-study I was getting close to 100,000k a month in organic traffic to our blog, then it slowly started to decline to the point where I am not only getting 3k in organic traffic a month. So basically I lost all of my traffic. I honestly have no idea what is going on or why this happened. I know everyone is busy but would anyone be up for taking a peak into my GA and search console and seeing if you can figure out what may have changed and why my traffic dropped off so much. Our website helps a lot of people so you'd be doing some good and it may even be a good case study post! Thanks so much!
Content Development | Sep 24, 2024, 3:23 PM | NoahsDad0 -
Are FAQ's Pages Still Useful?
I know there has been a lot of discussion lately about FAQs pages and I'm wondering when and if they are still warranted useful and what if they have positive or negative effects on page rankings. Regards, John Brown
Content Development | Aug 20, 2022, 5:17 PM | JohnBrown75
Essay Writer0 -
2,500 Word blog post? What's your advice?
Most of my blog posts end up being 400-600 words, sometimes more, sometimes less. I have written one that is 2,500 words this time. If it were you, would you make one huge post, or split it into two or three? Or would you say it wholly depends on my site and the type of content? As far as link bait goes, one page is better . . . I guess. But would anyone ever read a 2,500 word blog post, even it it's about a subject he/she is interested in? Additionally, what's better for SEO? Just wants some second opinions. Thanks!
Content Development | May 7, 2012, 9:46 AM | UnderRugSwept0 -
Wordpress Duplicate Pages/ URL's - Help !
Hi guys, I have been running SEOMoz for just over a month and slowly cleaning up one of my Wordpress Blogs. While going through the crawl reports I have noticed that I have duplicate pages showing on the crawl. For example, the main post would be; www.xxxxx.com/blog/post-title Then I see another URL which would be; **www.xxxx.com/blog/page/59 ** When I click on either URL it goes back to the actual post title URL. What's with these page URL's ? Isn't these two URL's showing duplicate content to the search engines ? Any suggestions would be greatly appreciated.
Content Development | Nov 29, 2011, 4:20 PM | dcc0