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    4. Does a "Read More" button to open up the full content affect SEO?

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    Does a "Read More" button to open up the full content affect SEO?

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    • ReunionMarketing
      ReunionMarketing Subscriber last edited by

      As we've been refining our metrics for gauging whether or not a blog is effective -- if people are engaging with it -- one of the strategies we've seen (e.g. NYT, WaPo, Yahoo!) is "Read More." I've read a few articles with some who advocate using it and others who discourage it. Does anyone have any history adding "Read More" to their content and the effect it had?

      1 Reply Last reply Reply Quote 0
      • davebuts
        davebuts last edited by

        There was a great case study released by Reboot Online Marketing last week on exactly this topic: https://www.rebootonline.com/blog/hidden-text-experiment/

        Basically, sites with visible text performed better; text in a textarea was treated as visible; and sites with text 'hidden' with CSS and JavaScript 'Read More' buttons didn't perform as well.

        As Logan says above, Google is looking to give hidden content full weight with the release of the mobile first algorithm, but this algorithm hasn't been released yet and is likely not to be released this year: https://www.seroundtable.com/google-mobile-first-index-2017-23663.html

        Hope this helps.

        Cheers,

        David

        1 Reply Last reply Reply Quote 2
        • LoganRay
          LoganRay last edited by

          Hi,

          Google used to weigh 'Read More', Tabbed, and accordioned content slightly less than immediately visible content. However, with the recently increased emphasis on user experience and their mobile-first mindset, they've since changed their stance on this type of content. More details including statements from Googlers can be found here: https://www.seroundtable.com/google-content-tabs-hidden-change-22950.html

          1 Reply Last reply Reply Quote 0
          • ReunionMarketing
            ReunionMarketing Subscriber @Alick300 last edited by

            Thank you for sharing that thread!

            1 Reply Last reply Reply Quote 0
            • Alick300
              Alick300 last edited by

              Hi,

              I don't use read more link on my website. In below article few community members share their experience.

              https://moz.com/community/q/content-hidden-behind-a-read-all-more-etc-etc-button

              Hope this helps!!

              Thanks

              ReunionMarketing 1 Reply Last reply Reply Quote 1
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