Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What factors make a ranking difference between Desktop and Mobile?
-
Hi all,
What makes a website rank better on mobile? Usually page load speed and mobile responsiveness matters and makes a difference to rank w website better on mobile than desktop. our website is surprisingly ranking better on Mobile but not much on desktop. What might influenced here in improvement in mobile ranking and drop in desktop?
Thanks
-
+1 to both of the above comments! It's hard to say why a website ranks higher in mobile than in desktop without actually seeing it. However, a few factors could be at play here:
1. Site Speed
2. Not having pop-ups or flash enabled on your mobile site
3. Structured Data is present
More data is certainly needed in order to answer your question in a more specific way.
Good question!
-
I don't have any evidence to support this theory, but I suspect engagement has a lot to do with it.
Here's a good article that explains how you can use Google Analytics to assess your own website's visitor engagement. You might want to compare desktop to mobile to see if there is a noticeable difference. It's very hard to get data that allows you to compare engagement metrics across different websites unfortunately.
-
Hi!
It can be a great many things that casues the rankings to be different. Perhaps some of these are fitting to your site:
- Your site gives a better experience than your competitors on mobile
- Your site has a greater CTR from organic search results than your competitors
- (Mobile) page speed
- Font setup on mobile vs dekstop (readability and user experience)
I found this article on SearchEngingWatch that could be of interest to you.
Best regards,
Anders
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Making html table as 'seofriendly' as possible
Hi, On my website I have a table with a list of products, on every row I have a different product and a different property on each column. The table is made with css so the html code is clean. The problem is (I guess) that google doesn't 'understand' what its inside on the table. So if I do a google search that page appears on the page 87, there is any way to improve my SEO without changing the table? Or to improve my SEO I must change the format of my content? In resume, I want to improve the SEO page of a page that contains information organized inside a table. I don't know if there is a specific answer to this question. Any help is welcome. Regards
Web Design | Apr 23, 2018, 3:42 AM | jcobo0 -
Does too much inline CSS impact SEO rankings
Hello, Does implementing a lot of inline CSS have a negative impact on SEO rankings? I imagine it could affect page speed, but any other issues I might run in to?
Web Design | May 6, 2017, 6:22 AM | STP_SEO1 -
Website rankings drop significantly after moving to new hosting provider
My website - www.isacleanse.co.nz has dropped from being top10 rankings for all of my keywords to not even being in top 50 after just checking now. It used to be hosted on: www.1stdomains.nz
Web Design | Oct 19, 2016, 2:23 AM | IsaCleanse
It got migrated to Sitground servers about a month ago See attached screenshot - would moving hosting provider cause such a huge drop? Or would there be anything else I should be looking at ? J2ahi0 -
Website Redesign and Migration to Squarespace killed my Ranking
My old website was dated, ugly, impossible to update and a mess between hard-coded pages and WP, but we were ranking #1 in the organic searches for our key words. I just redesigned my website using Squarespace. I kept most of the same text on the pages (for key words) and kept the same Meta-Tags and Title Tags for each page as much as possible. Once I was satisfied that I had done as much on-page optimization as I could, I changed the IP in our Domain Name Registry so that it would point to our new website on the Squarespace host. And our new website was live! ...Then I watched in dismay as our ranking fell into oblivion. I think this might have something to do with not doing any 301 redirects from the old website and losing all of my link juice. Is this the case? And, if so, how do I fix it? Our website url is www.kanataskinclinic.ca Thanks
Web Design | Jul 19, 2016, 12:38 AM | StillLearning1 -
Are non-breaking spaces ( ) in keyword phrases bad for ranking
Hello all, I came across a tip for avoiding text orphans in responsive design by putting a non-breaking space between the last two words. While this works nicely, I was wondering if I did this inside of a keyword phrase, would it still rank equally as well? Or will it be viewed as separate phrases or terms? Thanks, Roman
Web Design | Apr 20, 2016, 7:25 PM | Dynata_panel_marketing0 -
Does a loading homepage animation effect rankings?
Our website ( panphoenix dot com) has a Javascript animation when you load it for the first time which takes just over 2 seconds to load. Does having this animation effect rankings negatively? Would appreciate your thoughts!Thanks Rob
Web Design | Jun 7, 2013, 10:33 AM | roberthseo0 -
3 Brands, 3 Services, 3 Different Websites Right?
My client was told that having 1 website for 3 different brands/services is better than having 3 websites. I need your help to prove my value to a new client. This client has worked with Reach Local on PPC for some time and when they first got started the Reach Local Markering Consultant told this cleint that they needed to have one site for better SEO purposes. The client was told that Google ranks websites higher if they have more paid traffic going to them. I've been doing this for long enough to realize this does not help ranking, at least not enough to make a difference. Keep in mind this is for 3 different companies. One company does plumbing, another electrical and the last one does air conditioning. They also have 4 locations but only two locations have mutliple services opperating out of them. I understand these 2 location will not have there own Google+ Local / Places listing. Using the same address for 2 different business and expecting a first page ranking is just not possible. Right now when you visit the clients website you see a logo that rotates with a banner section that follows the logo rotation. First you see the AC Company and then the Plumbing etc. I see this as confusing to the end user and it is more work to get it ranked for SEO. I recommended that we build 3 speerate websites for each service and just list out all the addresses that the company services on the contact page. I would also design inside the footer links to the other services for branding purposes. Please share your thoughts on how you would handle this if you were doing the SEO for your own 3 different business services. I really appreicate any input/insight to this. Thank you so much in advance!!!!
Web Design | Feb 20, 2013, 7:53 AM | 1SMG0 -
What is the difference of HTML5 and web 2.0? What is web 2.0 and is this better for seo?
A little bit confused with the new stuff. The web 2.0 webpages are so much better? What changes?
Web Design | Mar 2, 2012, 7:58 AM | Naghirniac0