Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I target two pages for the same keyword, but two different intents?
-
When people type in a certain keywords in my industry space (animated video), they usually have one of two intents: some want to see videos (for inspiration or entertainment or whatever) and some want to hire a company.
We have pages that meet each intent. Some "Best of..." blog posts for the crowd that want to see videos (that might be top-of-the-funnel prospects, potentially) and a landing page for the buying-intent people.
I'm seeing each ranking page as essentially two, kept in proper balance to meet search intent by click-throughs. So I'm betting that my landing page won't cannibalize the "best of..." page. Is that the right way to see it, or not?
-
It might be more than double. Just to give you an example of one of my keywords, "Whiteboard animation"
Some are searching for it to learn how to actually make a whiteboard animation. Some are searching for it because they want to hire a company to make whiteboard animation. Some are searching for it because they want to see whiteboard animation videos, either for the sake of entertainment or to get inspiration to make a video of their own. Really, there could be many intents.
I will certainly make sure that one page is linked to the other, thanks.
-
I can't think about a query which intent will be double. Can you provide any example?
In my opinion you will surely have a common part of the query, which you can still optimize for but then you need to add the second part which is the one that identifies the page. In this case, considering that the intent is very closely related you want to ensure that the two pages are linked one to the other above the fold. You want to ensure to provide a link to your sales pages from the more informative one. That's useful and very much a must
Anyway if the two queries are really 100% matching, then you should try to merge the two pages by integrating the informative part with the commercial one.
Sorry to not be able to be more specific but I can't find a good example of queries that could face this issue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to find keyword related questions to answer?
Is there any search operator to find keyword relevant questions on yahoo answers and on other websites? So that I can answer those and put my website link.
Link Building | | Green.landon0 -
How do we optimise links from a parent company to a subsidiary on different domains
So we are the agent for an industrial company. They don't have a great website (well its pretty but doesn't rank) and have 5 product pages with a variety of products on each. We've taken those products and turned them into 50 pages with good on page optimisation. Now they've just agreed to give us a link on each page and I'm trying to figure out what the best text and link will be. As far as I can see there are three options Visit our agent for X region - sending to the home page If you are from X region you can request a sample of product group from our agent - sending to home page and product category page on our site If you are looking for X, Y, Z or P, Q, R in this region contact our agent there. - sending to home page and individual product pages The aim of this is to boost my page authority as 98% of the top 10 in SERPS have pages with zero authority and rely on the on page optimization and DA. Is this the best approach or are there other better ways of approaching the problem. It's worth noting that there is a total separation of control and ownership of the websites. I'm also starting to work with them to improve their on page optimisation and get links from their parent company to increase link juice
Link Building | | Zippy-Bungle0 -
Targeting City Geo-tags/Keywords for Clients with Multiple Locations
Hey everyone! What methods are best to use for SEO campaigns working with 1 website for a company which has 2, 3, 4, or more locations in order to get keywords for their services to rank well... in all their location cities? I feel we know the answer could be any one of the below notes, however, it's always nice to learn more about what all you other SEO's are doing or have done which saw success. Please note: We have heard about building microsites on sub-domains example city.domainname.com/keyword-or-service
Link Building | | WhiteboardCreations
We have heard about building sections off the root domain such as domainname.com/city/keyword-or-service
We have heard about just pushing more content to the blog which can target a wider range of keywords and cities
We have heard about building a new site for each city location replicating the main website and swapping out content for 100% originality
We have heard about just building more and more backlinks with different anchor text using the cities in the anchor text Thanks in advance and look forward to hearing from some other experts facing these same challenges!1 -
Will Google penalize for backlinks on non-indexed pages?
Have a client who has a bunch of links from spammy sites that aren't even indexed by Google. Will Google penalize (i.e. Penguin) for backlinks from spammy sites that aren't indexed? I'm guessing "Yes, Google still crawls non-indexed sites and may penalize the sites linked to from the banned site." Anyone have any data or experience with this? Anyone have a non-indexed or banned site? Does Google still crawl it?
Link Building | | AdamThompson0 -
How does Google treat multiple backlinks on the same page?
Hello mozCrew Just a quick yay or nay. We have an embeddable code on our site for customers who want to post our link on their website listed here: http://www.accupos.com/etc/embed-code-restaurants.php But in our link, there are actually 2 separate links, one branding link that says the name of our company, AccuPOS, and another link which targets a specific target keyword "Restaurant POS Software". My question is, does Google only give credit for the branding link, since it is listed FIRST? Or will we get double credit? Is this a good or bad practice, and what would you recommend? Thank you! Derek Moore
Link Building | | DerekM880 -
Why is my Page Rank 0.
Hi, I am trying to understand why my Page Rank is 0. Many forums say that it is because my site has been blocked by google. Any help with this would be much appreciated. http://davincidrivers.com
Link Building | | MariaPerrone0 -
Will a mega menu on all pages dilute the link juice?
On our web site (http://www.betxpert.com) we have a mega menu with quite a lot of links in it. I am getting warnings in SEOmoz saying we have far to many links in our pages. But a lot of pages have large menus with a lot of links - are all pages punished for this then? My primary question is: Since the menu is on all pages, the pages linked in the menu will have a link in from all of our pages (200K+ pages) and a lot of these do not have a good ranking. So what I want to know is if the pages linked in the menu will have lower ranking because of the many links in - or is this a good thing? Should I consider setting "nofollow" for som of the links on other pages than the homepage (since this is the page with the best rank)?
Link Building | | rasmusbang0 -
Hubpages and Page authority
Hi, I've created a Hubpage awhile back and I see the url has a page authority over 50. How much does Domain authority influence page authority? The url has only 3 (registered) backlinks, so I cannot see an obvious explanation why. I understand that Hubpages was one of the sites that "took a hit" with the Panda update, but it has a domain authority of 84...
Link Building | | vibelingo0