Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
I'm wondering if reviews services like yotpo and reviews.io are worth it.
-
The reviews services advertise that your reviews and stars will be placed in your Google search results and this helps with rankings. Does anyone have experience using Yotpo or Reviews.io with a brick and mortar business? Or, any business for that matter?
Thanks,
-
OK so the review sites are certainly great for improving your click through rate and influencing your customers etc, but do not assume they will benefit you totally.
Review sites (see list of google approved partners here) only automatically benefit Google adverts (CPC) by default and you will need a minimum number to qualify for the star rating. You may get a boost from a high traffic and quality review site organically but like Garrett says - opt for a review site that meets your needs and is also frequented and trusted by your users.
Should you wish to benefit from star ratings in the organic results you will still need some technical knowledge to apply aggregate ratings schema to your site and even then it is not guaranteed they will show.
-
I have used Yotpo with e-commerce clients before, and do believe its worth it for that space. In the Amazon era that we live in, we have become accustomed to checking the reviews of our peers before furthering any interactions with businesses and products. It's crucial that you are on the right third-party review site that your target audience is frequenting.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best practice way to attribute a Google Review?
An example might be a local directory site, where multiple businesses are featured. To flesh out the respective business profiles, Google Reviews are included. Copying/pasting would be the definition of duplicate content. I wonder though if hyperlinking to the review itself would be enough? For a random example: "you literally have never had better ice cream. cutest shop in charleston sc" - Mandee Jalbert, Google Review Google doesn't appear to have a review embed option- am I wrong? If not, would the above attribution via the "Google Review" hyperlink be sufficient to head off any potential dings for duplicate content? Thanks! Stephen
Reviews and Ratings | | PerfectPitchConcepts
Thanks for your thoughts! I feel like this might make for a good presentation at our SoundBoard conference someday soon.0 -
Any experiences with Reviews.io?
Hello, We have used Trustpilot.com for a few years in the past. Service was reasonable and they did what they were supposed to do. However, due to their price and requirement for a full-year payment upfront we stopped using their review collection service. Is someone using Reviews.io? They are included in Google Review Partners, which seems to be very encouraging:
Reviews and Ratings | | the-global-communicator
https://support.google.com/adwords/answer/2375474?hl=en Also, they have a decent price for their intermediary package (about $ 89/month) and don't require a yearly contract like Trustpilot and some others. Any experiences you could share about Reviews.io will be appreciated. Luciano, The Translation Company Group0 -
If I use schema markup for my google reviews, would it be smart to have Google review's on my home page?
Hello, Moz's I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews. I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews. My first question is: when people see that and then visit my site, would it be good to have the Google reviews on the home page? My second questions is: Is there any reason why I wouldn't want to add this to my site? None of my competition has done this, so I'm a little apprehensive? Thanks in advance 🙂
Reviews and Ratings | | MissThumann0 -
Do people receive notifications when you respond to their Google reviews?
If someone leaves a review of your business on your Google My Business listing, and you respond to that review, will they receive an email notification of your response to their review? We are working with a client who has unanswered reviews from several years ago, and though it's best practice to respond to all reviews, we didn't want to respond to reviews from 2013 if the person (who has likely forgot about their experience with the business in question) is going to get an email notifying them of our late response to their review. Thank you!
Reviews and Ratings | | BlueCorona1 -
What's the best way to keep Google My Business reviews when the business changes names?
I work with an interior designer who is re-branding and changing her business name to focus specifically on windows. Can she keep her GMB reviews and just change the name of her business, then reverify with Google? She doesn't want to lose her current local pack ranking.
Reviews and Ratings | | obkommy1 -
Yelp Review From My Customer Removed
Hi, A customer of mine told me she created a yelp account just to give me a review. She's a good customer and wanted to show me her appreciation. I thanked her for taking the trouble. About a week later, I see that her review was marked as "not recommended." This was a legitimate review made by a real customer. I'm angry that it was removed for no reason. I noticed a competitor of mine has 18 yelp reviews and all of them show up just fine. I also noticed that this same competitor is paying for ads from Yelp. A couple of years ago, another customer reviewed me on yelp and it was also labeled as "not recommended." So I now have 2 "not recommended" reviews on Yelp that, if you ask me, imply that my reviews are fake. After Yelp and Yahoo merged, I lost the 14 Yahoo reviews I had obtained from customers over the last six years. I have also noticed over the years, that whenever I need to sign into my Yelp business account to update the data, it's locked until some pushy sales person calls and asks to speak to me in order to try to sell me ads on Yelp. Anyone else hate Yelp? They're obviously not really interested in making sure reviews are "real," they're just interested in selling expensive ads.
Reviews and Ratings | | Ophelia6191 -
Migrating Reviews from Old SIte
We recently changed our Website to Word Press and I would like to move the old reviews to the new site. I am concerned Google might not understand the reviews showing up all of a sudden. The old reviews were on a sub-domain (store.domain.com). I will be able to match the dates and text as well as names. Any advice or Best Practice on this? Thanks!
Reviews and Ratings | | Chris6610 -
Too many reviews too quickly?
Is there any sort of guideline on this? Right now, we have very few google reviews. However, I've cross referenced a list of our happiest clients with people who have g+ accounts. There are at least 12 clients, I feel strongly would write us g+ reviews if I asked them to. I want to just get the word out today, but I'm worried if 8-12 reviews in a week would red flag us. I've heard that getting too many reviews to quickly can be a problem, but I'm thinking that more like 100 than 10, but I have no idea. Most of my competitors don't have any reviews, and the most any of them have is 10. I don't know if that matters at all either in terms of triggering a red flag. I'd appreciate whatever insight you all could give. Thanks, Ruben
Reviews and Ratings | | KempRugeLawGroup0
