Why My Domain Authority Dropped
-
Domain authority (DA) is a metric used to measure how authoritative a domain name is. A higher DA means that the site is more trusted and authoritative than others.
The DA of a website is calculated using several factors including backlinks, page rank, age of the website, etc.
As we know, the number of backlinks is directly proportional to the traffic of a website. So, if the number of backlinks increases, then the traffic of a website will increase.So, if the number of links decreases, then the traffic of the website will decrease.
In this article, I am going to explain what causes the drop in the number of backlinks and how to fix it.
What Causes Backlink Drop?There are many reasons behind the link drop. Let's discuss them below:
-
Google algorithm update
Google updates its algorithms frequently. Sometimes they do it without any warning. In these cases, the search engine may penalize websites that have been ranking well previously. -
Website redesign
If you have redesigned your website recently, then chances are that you might have lost some of your previous rankings. -
Low quality content
When you write articles for your blog, make sure that they are high-quality and informative. If not, then you should consider writing guest posts instead.
-
-
my website ranking and authority has dropped in recent time https://www.hashtagacademy.in is there any new update in google ?
-
@rishu578 Perpase the answer is that your competitors are going up in DA, indirectly lowering yours by surpassing your position.
-
Hi Everone,
Our website(https://www.buddyloan.com/) was having a DA of 28 and suddenly it dropped to 23. What would be the reason? I have checked the backlinks. there was a drop in no.of backlinks. what other factors can I check?
#dadrop #domainauthority
-
I recently experienced the same issue with a sudden drop of DA on Moz for our site https://fashionfinder.online/ - has there been a recent update?
Thanks! -
The same thing I have noticed with my website https://www.techtricknews.com/.
I have disavowed several backlinks and updated theme few times. And guessing that this might be the reason for dropping DA from 15 to 12.
-
100% agree with Zee
-
Both good answers above. Chiming in here to echo what's been said, and point out that it's unhelpful to track your domain's DA from Moz month over month because Moz's DA:
- is to Moz
- is not used by Google
- is subject to change, pending updates Moz makes to its own DA algorithm
I would, instead, focus on figuring out how to make your domain stronger with and without links. You may very well need to focus on building links to your site to increase authority and exposure, but you may not be able to accomplish that unless you create content that is "easy" to promote, and compels other websites to link to you.
Hope this helps.
-
See my relevant answer to an older, similar question here:
https://moz.com/community/q/why-did-my-site-s-da-just-drop-by-50
"Keep in mind that PageRank (which is used by Google to weight the popularity and authority of web pages, yes it's still true even after the little toolbars got deleted) does not read, utilise or rely upon Moz's DA metric in any way shape or form. DA is a 'shadow metric'. Since Google took away our view of the simplified PageRank algorithm (TBPR - ToolBar PageRank, which is dead) people working in SEO needed a new metric to evaluate the quality and ranking potential of web pages
Moz stepped in to supply this (in the form of PA / DA) but Google still use PageRank (they just don't show it to us any more). Whilst Moz's PA/DA metrics are a good 'indicator' of success, Google isn't using them (at all) and so they do not directly affect your rankings"
Only someone from Moz can confirm why your DA dropped, but it may have dropped for a reason that wouldn't impact or effect Google rankings in the slightest (so don't panic yet!)
-
No, sir, i didn't make any changes
-
Hello Rishi,
Have you made any changes to the site?
DA is a concept proprietary to Moz, it was recently recalibrated which may explain the drop - https://moz.com/domain-authority-2.0
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
disavow primary domain?
Hi friends is it possible to disavow primary domain? Like com or net? We currently see many incoming spam links with primary domain .xyz and i just wonder, why not block all these links with one rule domain:xyz? thanks
Link Building | | netcomsia0 -
Would you consider these domains spammy or at risk for penguin penalty?
I'm doing a bit of competitor backlink auditing and am curious how you view these domains? I also am doing this for others as a comparison and growing reference maybe of domains that they can crosscheck with their own backlink profile and make sure these aren't on there, in preparation for penguin algo release to core. Either chime in with known domains to be spam, and I will create a live list based on answers here. Domain Domain Rating directoryworld.net 64
Link Building | | Deacyde
prlog.ru 60
torchbrowser.com 60
jzip.com 58
localbiznetwork.com 58
gimpsy.com 54
pageonepower.com 52
nashvillelife.com 49
2thetopdesign.com 49
seocounsel.com 48
healthywealthyaffiliate.com 48
hollinslegal.com 48 On a working Disavow list either in root domain or extended url form seocourt.com
wldirectory.com
onpaco.com
lostdirectory.com
ligginit.comligginit.com
alivedir.net
tiptopdirectory.com
onemilliondirectory.com
submittolinkdirectory.com I've read that sitewide footer links even from parent company sites will only count as one, regardless of how many links they have, I was wondering if that was true as well?0 -
Link value from high authority domains vs low authority domains. How big is the difference?
Hi Guys. Could you send me in the direction of some quality information on link value. i.e) How much 'link juice' do you get from high authority domains vs low authority domains. Also, I understand the Moz value for DA is logarithmic, not linear. Does this also mean that a link from a site with a really high DA would be exponentially higher value than a site with a low DA. You know....like orders of magnitude better? Cheers in advance, I love you guys 😉 Isaac.
Link Building | | isaac6630 -
DISAVOW domains by error
Dear all, On jun 20 I have uploaded a disavow file including some domains by error (good links), my question is could I remove from the Disavow file these domains and update it again, so Google will take the removed domains again as good links? Thank you
Link Building | | SharewarePros0 -
Backlinks - Linking to new domain
Hello Moz community! My established client recently franchised their business by adding a metro area location. We have thousands of back links built to the corporate website, a lot of which have anchor text that are geo-targeted to the new metro area website. We still find the corporate website important, but would rather focus our efforts now on the newly franchised location. Does anyone have experience with successfully having old links changed to a new domain and if so how? When changing directory listings, such as everything on get listed, is it better do do slowly or as much at once as possible? Any recommendations or information would be appreciated! Thanks!
Link Building | | FullMedia900 -
Keyword Domain URL structure
Hello all, We have a domain with one of the primary keyword within the domain itself (audisite) and reading through some of the topics, having a keyword within the domain itself seems to be not as significant as we had assumed. We currently have a URL strucuture ( http://audisite.co.uk/new-audi/a4 ) which we were thinking of modifying to something like audisite.co.uk/a4 based on the premise that the 'audi' keyword is already in the domain itself. Also in terms of URL optimization, which of these will be the most effective URL (if the content is exactly the same). Or is my whole approach incorrect to URL optimization fundamentally incorrect? /a4 /new-audi-a4 /new/audi-a4 /new-audi/a4 /new/audi/a4 I will be very grateful for any advice/suggestions/pointers. Thank you very much for your time.
Link Building | | nirpan0 -
Linking Root Domains V.s Total Links
When analysing a company's inbound links, what is more important to note: The number of linking root domains, or the total number of links? And why?
Link Building | | SEOrookie170 -
Website is Dropping in PR
Hey there. I'm new here at our company, and I'm working on SEO for a website we are working on (www.greenthumbdepot.com). We are doing some link-building (forums, articles, blogs, directory submissions, etc) and are currently trying to find some good quality links, as well. After 3 months, the site was on page 15 for the search term "hydroponics nutrients" on Google, and on the first pages of organic search for Bing and Yahoo!. However, looking again, our website has disappeared from the first 50 pages of Google (according to SEOMOZ). From what I can see, the incoming links are not spammy, and the articles we have been submitting have been driving a small amount of traffic to the site. Are we doing something incredibly wrong here? We've changed the meta tags a couple of nights ago. I'm a noob here, so please go easy on me! I'm learning... so thanks for any advice you can give. -jen
Link Building | | RENDEV0