Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Blog post generating irrelevant traffic. What should I do with it?
-
I have a blog post that has been generating more than 75% of my website's traffic month over month.-averaging about 1000 views a month. Awesome that so many people are finding and benefiting from this post, however it is really skewing my traffic. I have an 87% bounce rate, and I'm only ranking in terms related to this post as opposed to industry related terms.
I'm not sure what to do with this blog post. I want to be able to better evaluate my website's performance and be sure I'm targeting the right audience in order to gain more leads. Would a 'noindex' or 'nofollow' be appropriate here?
Thanks!
-
I'd slap some big Adsense on it and enjoy!
I believe that one off topic page will not hurt anything - especially if the page is an outstanding example of content for its topic.
I know sites that publish on a wide range of content and have fantastic rankings. These sites were once single topic, then departed with a single page that struck gold - and then started plowing that field into a hundred pages, and soon ranking #1 for the single-word root keyword. They then hit gold on a second topic, and a third. Now these sites have diverse branches but have found ways to interrelate the topics.
I don't think that Google has a problem with conflation. You might even make Google think that the two topics are complementary.
-
Why are you writing about non related topics?
change the topic of the blog post to something that is relevant to your yes NOINDEX
here is proof it will help a lot it (remove With 410 or no index worked very will)
”
- Removed hundreds of old, personally-relevant (but not publicly useful) posts
- Removed lots of thin content
- Updated some of the metadata for the site
- Refreshed a few of my key pages
- Changed my top-level nav
- Added sub-menus to my top-level nav
- Added anchor pages for information security and cybersecurity
- Other minor tweaks”
https://danielmiessler.com/blog/googles-march-2019-core-update-resuscitated-my-site/
https://danielmiessler.com/blog/2014-site-traffic-review/
this is a good friends blog that I have helped with SEO for years and he had a lot of thin of topic content
Hope this helps,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strategies for Enhancing Lead Generation from Blog Posts
Hello Moz Community, I've been running a blog ( www[dot]arrify[dot]com ) for a while, focused on Salesforce. I'm looking to enhance my lead-generation efforts through my blog content. I would appreciate insights and strategies on the following: SEO Best Practices: How can I optimize my blog posts for better search engine visibility to attract more potential leads? Content Engagement: What types of content (e.g., infographics, videos, in-depth guides) have been most effective for engaging readers and encouraging them to provide their contact information? CTA Placement: Where is the most effective placement for calls-to-action within a blog post to maximize lead capture without detracting from user experience? Lead Capture Forms: Are there any recommended practices for designing lead capture forms that encourage sign-ups? Any specific examples or case studies would be greatly appreciated. Thank you in advance for your help!
Content Development | | Kritikgarg0 -
What to do with outdated and irrelevant content on a website?
Hi everyone, On our corporate website we have a blog where we publish articles which are directly related to our company (house heating systems and gas cylinders) and some articles which are completely irrelevant to our core business, but which might be of interest to our potential clients. Recently I've been told that it is not a good idea to include these not directly related posts to our core business, because Google might be somewhat confused at to what our core business is all about. I was advised to research this topic and think of completely removing blog posts that are irrelevant to our core business from our blog. By removing I mean completely removing pages and setting a 410 status to tell Google that it is not a 404 error but that these pages were intentionally removed. I would like to hear some independent advice from Moz community as to what I should do? Thank you very much in advance.
Content Development | | Intergaz0 -
Shopify Blog vs Wordpress
We are moving our Ecommerce site to Shopify. Currently we run our blog on Wordpress and I'm wondering if anyone has an opinion on using the Shopify blog vs Wordpress?
Content Development | | Glaze0 -
At what point to stop comments on a blog? Do too many comments hurt the page?
I have a page that's ranking pretty well, and driving sales. That page is starting to get 10+ comments per day and is starting to get quite long. I was wondering if there is a point where I should disable the comments? My gut tells me that people interacting with the page, and Google seeing responses with the users SHOULD be a good thing not bad. But, then I think that a majority of the content of the page is no longer the article, but the comments. All the comments are good, non spammy and directly related to the topic. People just asking questions, etc. Good engagement, I should be happy right?
Content Development | | DemiGR0 -
Can I post my MailChimp articles on my blog without getting hit for duplicate content?
I would like to post my newsletters on my blog, but am afraid of duplicate content since you can click a link on the MailChimp email blast to view the Newsletter online. Is this considered dup content?
Content Development | | RoxBrock0 -
Difference in Forum and Blog for SEO
I was pushing my employer to agree to switch to add a blog onto our site and he asked me, what is the difference between the blog and a forum for SEO purposes. Besides the general look and feel and a forum being more community oriented, is a blog better than a forum for seo, and if so, why? It can be vice-versa I just need to fully understand this myself so I can begin to work on one and explain it to my employer. If anyone can provide any insight, it will be much appreciated.
Content Development | | ithvac0 -
Onsite Blogging Vs Guest Blogging
Hey all! I have a limited amount of time allocated to writing instructional blog posts for my company. When I complete an article I can do whatever I want with it: pitch it as a guest post on an industry blog, or post it on my company's onsite blog. I know there's not a magical solution regarding the percentage of time one should devote to guest blogging v. focusing on the company blog, but I figured I'd throw the conundrum out to the Mozzers anyway. In your opinion, how many of your writing resources should be devoted to guest posts, and how many should be devoted to maintaining the onsite blog? What if our onsite blog isn't currently receiving a lot of traffic? Thanks! Meg
Content Development | | ClarityVentures1 -
Can you use creative commons non-commercial images on a company blog?
Does anyone know if it is okay to use creative commons images on your company blog if they are under the Attribution-NonCommercial-NoDerivs 2.0 Generic license. Technically you are using it on a commercial site, but you are not directly making money from the image or selling it.
Content Development | | ProjectLabs0
