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  4. Does changing content and design of the website gonna affect my all the backlinks i have made till now

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Does changing content and design of the website gonna affect my all the backlinks i have made till now

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  • calvinkj
    calvinkj last edited by Jun 17, 2020, 2:36 AM

    i have been working on my link profile for a month now, after learning about 5 step moz methodology i have decided that i would like to change all of the content of my site and taylor it to what my customers need,

    am i gonna loose all the domain authority if make changes?

    if it gonna affect, hows that  gonna come out

    1 Reply Last reply Reply Quote 0
    • durefisha
      durefisha last edited by Dec 12, 2023, 4:17 PM

      Changing the content and design of your website can affect your backlinks in several ways. If you alter URLs or remove pages, any backlinks pointing to those URLs will break, leading to 404 errors. Additionally, if the content changes significantly, it may no longer be relevant to the backlink's context, potentially reducing the effectiveness of those links. However, if the changes are mainly aesthetic and the core content and URL structure remain intact, your backlinks should largely remain effective.

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,3 years
      • calvinkj
        calvinkj @Chris.Menke last edited by Jun 18, 2020, 2:22 PM Jun 18, 2020, 2:22 PM

        lets say if i redirected and all the content is still relevant, (is it still gonna decrease DA to some extent), because of the fact that old url is changed and redirected.?

        1 Reply Last reply Reply Quote 0
        • Chris.Menke
          Chris.Menke last edited by Jun 18, 2020, 2:12 PM Jun 17, 2020, 5:44 PM

          Calvin,

          If the content on the page  with the backlink is relevant to the content on the page it is linking to, that's good. If the anchor text on that link is also relevant, that's even better.

          If content on the page that the backlink is pointing to is not of a relevant or complimentary subject, google will weigh the value of that  link less.

          If you change the URL of a page that is being linked to from another site and do not properly redirect the old URL to the new URL, the link will not benefit the new URL at  all.

          calvinkj 1 Reply Last reply Jun 18, 2020, 2:22 PM Reply Quote 1
          • katemorris
            katemorris last edited by Jun 18, 2020, 2:12 PM Jun 17, 2020, 4:02 PM

            Few questions before I can answer this:

            Were the links you got going to drive people to your site? Would those people find your site interesting and relevant?

            Is the content getting links still going to exist? Meaning will the links still make sense?

            Just redesigning your site should not affect link equity, but if your links were acquired just for linking purposes, I don't think they will do much for you over time anyway.

            1 Reply Last reply Reply Quote 1
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