Interal linking
-
Re: I'm stuck by internal linking.
What structure should a football website follow? Silo or Topic Cluster?
I need advice on my website. My website: https://tipbongda247.net/
I hope there are answers!
Thanks -
Also I am having difficulties on internal links (and also on speed ...), also because when the pages grow in number, even if you had an initial strategy it becomes more and more difficult to follow it.
I would like to apply them as they do on this site that I am monitoring:
thesofthub.ca -
@JoelX Thanks for the tips. I'm going to apply these to my site. One other question - for a site where I have a page like https://guruseoservices.com/seo-services/ and then I want to create a page per city should I create this structure maintaining a flat URL structure --> /%city%-%state/province%-seo-services page or shift to a more siloed structure such as /%state%/%city%/%service% structure?
-
@joelx said in Interal linking:
@thanhdung0906 For your site, I would suggest going with Silo as this will give you more flexibility to have a well optimized internal linking structure on your website.
Silo Content structure will also make it easier for the Google bots to crawl and index your website more efficiently, as well as help users to follow the clear path which will ultimately improve the website usability.@SeanAliGrowME You can definitely try to create some great blog posts around the topic or services you offer and include internal links to the Calgary SEO landing page. You can also try to create some internal linking from the different pages like Our Story, Digital Marketing, etc.
@honorway The best approach to handle the internal linking for a larger website is using Google Analytics and Search Console data. We would recommend checking through the GA and GSC data to identify the pages that are driving traffic to the website. Once you have the list of these pages, you can create internal links to the lower performing pages on your higher traffic pages.
For page load speed, I can see the website is on Wordpress so I would recommend removing the plugins that are not in use, get a CDN and make use of the plugins like WPRocket that will help you improve the page load speed.Thank you, actually there are many plugins installed, it would be better to try to delete some of them
-
@thanhdung0906 For your site, I would suggest going with Silo as this will give you more flexibility to have a well optimized internal linking structure on your website.
Silo Content structure will also make it easier for the Google bots to crawl and index your website more efficiently, as well as help users to follow the clear path which will ultimately improve the website usability.@SeanAliGrowME You can definitely try to create some great blog posts around the topic or services you offer and include internal links to the Calgary SEO landing page. You can also try to create some internal linking from the different pages like Our Story, Digital Marketing, etc.
@honorway The best approach to handle the internal linking for a larger website is using Google Analytics and Search Console data. We would recommend checking through the GA and GSC data to identify the pages that are driving traffic to the website. Once you have the list of these pages, you can create internal links to the lower performing pages on your higher traffic pages.
For page load speed, I can see the website is on Wordpress so I would recommend removing the plugins that are not in use, get a CDN and make use of the plugins like WPRocket that will help you improve the page load speed. -
Also I am having difficulties on internal links (and also on speed ...), also because when the pages grow in number, even if you had an initial strategy it becomes more and more difficult to follow it.
I know that many use the internal linking strategy to encourage and increase visits to less strong pages, but I don't know how to do it. If anyone has any suggestions, I would like to apply them as they do on this site that I am monitoring: https://www.ilcamminodisantiago.net/ -
This is interesting. I am currently updating my internal links. Hey fellow mozers, care to answer the OP's question.
Also any suggestions for my page https://growmemarketing.ca/calgary-seo/? What would be the best internal linking strategy for the page?
Thank you
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I get a link from a low quality directory?
While doing some backlink research of similar ranking sites I noticed that a few of them had links from a directory called Infignos, it has a moz DA of 37 and a low spam score of 3, so it doesn't look like complete junk. But the posts on it look terrible, like people are just putting keywords with a small description to get rankings. Should I bother posting something similar to be competitive or just move on? Any advice or feedback on this is much appreciated, I know some of these things are not quality sites but I was wondering the best way to filter that out. Thanks in advance.
Competitive Research | | iwantclarity0 -
# of links and how it impacts ranking
Hi everyone I was running a competitor analysis in Moz Pro of my site and 3 competitors that are ranked above me. One of the things I noticed is that my # of total links is very high compared to 2 of my competitors(please see attachment). Other seo tools are telling me the same. This is mainly due to a few affiliate sites that have us in their footer. I was wondering if this could impact our ranking if some of these sites have very low domain authority and have thousands of backlinks to our site? I am looking into starting the disavowing process. Walau
Competitive Research | | wdsguy0 -
Alternatives To Link Detective
Hi, A while back I used link detective to scan through our OSE reports. However, it seems that the site is no longer maintained and the system no longer seems to work, ie I upload the CSV file and then when i check back it leads to a blank screen. I wonder if anyone knows of a similar software as its functionality was very useful. Thanks
Competitive Research | | bobanna1 -
Help link building
Í am looking for a good company to help me on high cuality link building . Please can someone give any recommendations of good seo companies
Competitive Research | | maestrosonrisas0 -
What type of links to focus on...
Hi all Having just built a new site, I'm now looking at how best to SEO it. In past years, I gave into the temptation to outsource the backlinking altogether. For this project though, I am taking a much more hands on approach: I am either writing or working with good content writers I am posting to Twitter + FB more regularly With regards to backlinks, I am being much more specific as to how I go about it. I want to remain very niche specific and use only trustable sites. The question I have though, is how to know how to split the backlink types? I've looked at competitors using LinkDetective, but cannot seem to work out any common denominators. Some have more blogs than articles, while others have a lot of 'unknown' types (according to LinkDetective) If you're starting from scratch, what do you aim for? If you're aiming to build 100 backlinks (hypothetically), how would you decide on the breakdown (e.g. 20% blogs, 20% articles etc) Do Panda or Penguin updates this year influence choice? Thanks!
Competitive Research | | avgjoe0070 -
Certainty or Uncertainty of SEO / Link Building
Hey there I'm new to both SEO and Seomoz. I have this personal site I've been working on SEO wise (slowly since I started learning from 0) and I have reached a point where the only missing thing for me to do is build links. However, the competitors for my site have thousands of links. From all I've read on the web regarding SEO&LinkBuilding, including articles in this site...the old method of spamming links wherever/whenever possible is now being penalized while the practice of manual/hand-built links of higher quality and lesser quantity is rewarded. So I went ahead and approached several linkbuilding companies and one thing that struck me was the level of uncertainty regarding the chances of getting a site to get to the first page. I understand there's factors you cannot predict or control, such as what your competitors are doing on the SEO front...but ultimately, I'm curious as to how do you effectively gauge the possibility of getting to the top page of any keyword combination? Especially when dealing with clients... since apparently whoever 'guarantees' you anything is a fraud or uses blackhat techniques...how do you pitch the 'uncertainty' to the client? Likewise...how do you know if you can make it to the top page or viceversa? Cheers
Competitive Research | | Sotkra0 -
Keyword based link problem on site
So I think I might have identified an issue with a site that I'm trying to get ranked for a specific keyword but, wanted to get some opinions before I started making some big changes on the site. On my homepage I have the keyword that I would like to be ranked for in the title lets say "Blue Widgets - Company Name', also on the home page I have some descriptions of our services including the keywords. I also have a couple of the keyword based links within in the content, navigation and footer. But these keyword based links all point to another page on the site: blue-widgets.htm. If I really want my home page to rank for the keyword "Blue Widgets' should all of these links point to the home page instead of the sub page? I know there are a great number of other factors that contribute to rankings but looking at my competition, this is something that they seem to be doing. The keyword based links within the content, navigation or footer all point to the homepage. I also have a higher Domain Authority than some of the sites that rank higher than me so I'm not sure if building more links is the answer. Of course I always want to build natural links but these sites don't seem to be doing that either. Any comments, suggestions or input would be greatly appreciated.
Competitive Research | | TRICORSystems0 -
My competition is using 1px images and links without anchor text. Good or bad idea?
I've been scoping out some of my competition and I noticed the number 1 ranking site is doing a lot of "interesting" stuff. I saw a bunch of 1px blank images that they must be using for the alt tag keywords. I also noticed several links to internal pages with different keywords without anchor text so they don't actually appear on the page. Is this considered black hat? Should I be doing something similar? It feels like the work I'm doing to try to rank #1 with a clean/professional looking site are wasted when the #1 sites are doing things like this.
Competitive Research | | technota0