Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. International SEO
    4. Multilang site: Auto redirect 301 or 302?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Multilang site: Auto redirect 301 or 302?

    International SEO
    redirect 301 redirect 302 international seo
    3
    5
    4967
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • fJ66doneOIdDpj
      fJ66doneOIdDpj Subscriber last edited by

      We need to establish if 301 or 302 response code is to be used for our auto redirects based on Accept-Language header.

      https://domain.com
      30x > https://domain.com/en
      30x > https://domain.com/ru
      30x > https://domain.com/de

      The site architecture is set up with proper inline HREFLANG.
      We have read different opinions about this, Ahrefs says 302 is the correct one:
      https://ahrefs.com/blog/301-vs-302-redirects/
      302 redirect:
      "You want to redirect users to the right version of the site for them (based on location/language)."

      You could argue that the root redirect is never permanent as it varies based on user language settings (302)
      On the other hand, the lang specific redirects are permanent per language:

      IF Accept-Language header = en
      https://domain.com > 301 > https://domain.com/en
      IF Accept-Language header = ru
      https://domain.com > 301 > https://domain.com/ru

      So each of these is 'permanent'.

      So which is the correct?

      Tom.Capper 1 Reply Last reply Reply Quote 0
      • Scottoffroad
        Scottoffroad last edited by

        Hi Guys i am newer to SEO. my web with the 301 302 issue. anyone able help to fix it? will be high appreciated.

        Internal URL
        Yes
        Full URL
        https://myoffroadled.com/led-rocker-switch
        HTTP status code
        301 Moved permanently
        First found at
        Seed URL
        Content type
        text/html; charset=utf-8
        Depth
        0
        Redirect URL
        https://www.myoffroadled.com/led-rocker-switch/
        Not crawled
        Is redirect loop
        No
        Page rating
        100

        1 Reply Last reply Reply Quote 0
        • Tom.Capper
          Tom.Capper Subject Expert @fJ66doneOIdDpj last edited by

          @fj66doneoiddpj In some cases users may have a reason for using the site in something other than their browser language.

          For example, perhaps a shared device, or simply wishing to check a different localisation.

          If your hreflang is working correctly, they should never see the "wrong" version anyhow.

          But, there are pros and cons of course.

          1 Reply Last reply Reply Quote 0
          • fJ66doneOIdDpj
            fJ66doneOIdDpj Subscriber last edited by

            Thank you for the reply, 302 is also what we decided after many hours of reading.
            The main reason for auto redirect is that we feel it's a better user experience as user will arrive the content target to his/her browser language.

            Tom.Capper 1 Reply Last reply Reply Quote 0
            • Tom.Capper
              Tom.Capper Subject Expert @fJ66doneOIdDpj last edited by

              @fj66doneoiddpj

              I would use a 302 here, just as an added insurance in case you ever accidentally serve Google the redirect.

              However, I'm not a huge fan of auto redirects in general - they tend to cause issues for crawlers and users alike. Can you explain a bit more when/why the user gets redirected? Perhaps instead you could serve a country selection insterstitial if a user seems to be on the "wrong" variant?

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • moz46y

                Reusing an already 301 redirected URL for a very important keyword

                301 redirect 301 redirects

                I have a question about reusing an already 301 redirected URL Till now I never reused an URLs that has been already redirected with a 301 redirect. However, I just started working on a website where in past they created a lot of 301 redirects without thinking about the future, and now certain URLs, that are currently redirected with a 301, would be very useful (exact match) and needed (for some of the most important keywords for this specific business), to maintain an optimal, homogeneous and "beautiful" URL structure. Has any of you ever reused a URL that was previously redirected with a 301 redirect? If yes what are your experiences with it? Can content on the reused URL (that was previously 301 redirected and than the redirect removed) normally rank if the page is reestablished and the redirect is removed (and you do great content, on page, internal linking, backlinking, .... ) or is such an URL risky / not recommended / "burned" forever and not recommended to be reused again... especially for very important keywords since it present the exact match ?! Thank you very much for all your help! Regards

                Technical SEO | | moz46y
                0
              • Leviiii

                slug Link redirect to subdomain?

                redirect subdomain link building

                Hi !
                Im Levi new here and new in the world of SEO, please dont judge if my questions are silly. Back on the days when the site was built we thought it is a good ideea to have subdomains that together with the domain name represent our main keywords.
                ex. https://stansted.tonorwich.uk, https://heathrow.tonorwich.uk, https://luton.tonorwich.uk, https://gatwick.tonorwich.uk. There is content on this subdomains, would it make any difference from SEO perspective if we create slugs that redirect to these subdomains? for example creating https://tonorwich.uk/taxi-minibus-vip-tesla-norwich-to-stansted that redirects to https://stansted.tonorwich.uk ? Or better create these slugs with slightly different content?
                Any ideeas would be appreciated.
                Thanks in advance!

                Link Building | | Leviiii
                0
              • LASClients

                302 redirects in Magento, trying to fix

                magento 302

                Hi all, I'm assigned a site in Magento. After the first craw, we found almost 15k 302 redirects. A sample URL ends with this /stores/store/switch/?SID=qdq9mf1u6afgodo1vtvk0ucdpb&___from_store=default&___store=german&uenc=aHR0cHM6Ly9qdWljeWZsdXRlcy5jb20vP19fX3N0b3JlPWdlcm1hbg%2C%2C And they are currently 302 redirecting to the homepage as well as other main pages and also product pages it seems. Some of these point to account pages where customers log in. Probably best for me to de-index those so no issues there. But I'm worried about the 302 redirects to public pages. The extension we have installed is SEO Suite Ultimate by MageWorx. Does anyone here have experience here specifically and how did you fix it? Thanks, JC

                Technical SEO | | LASClients
                0
              • KaneJamison

                Correct Hreflang & Canonical Implementation for Multilingual Site

                OK, 2 primary questions for a multilingual site. This specific site has 2 language so I'll use that for the examples. 1 - Self-Referencing Hreflang Tag Necessary? The first is regarding the correct implementation of hreflang, and whether or not I should have a self-referencing hreflang tag. In other words, if I am looking at the source code for http://www.example.com/es/ (our Spanish subfolder), I am uncertain whether the source code should contain the second line below: Obviously the Spanish version should reference the English version, but does it need to reference itself? I have seen both versions implemented, with seemingly good results, but I want to know the best practice if it exists. 2 - Canonical of Current Language or Default Language? The second questions is regarding which canonical to use on the secondary language pages. I am aware of the update to the Google Webmaster Guidelines recently that state not to use canonical, but they say not to do it because everyone was messing it up, not because it shouldn't be done. So, in other words, if I am looking at the source code for http://www.example.com/es/ (our Spanish subfolder), which of the two following canonicals is correct? OR For this question, you can assume that (A) the English version of the site is our default and (B) the content is identical. Thanks guys, feel free to ask any qualifiers you think are relevant.

                International SEO | | KaneJamison
                1
              • Corel

                Non US site pages indexed in US Google search

                Hi, We are having a global site wide issue with non US site pages being indexed by Google and served up in US search results.  Conversley, we have US en pages showing in the Japan Google search results. We currently us IP detect to direct users to the correct regional site but it isn't effective if the users are entering through an incorrect regional page.  At the top of each or our pages we have a drop down menu to allow users to manually select their preferred region.  Is it possible that Google Bot is crawling these links and indexing these other regional pages as US and not detecting it due to our URL structure? Below are examples of two of our URLs for reference - one from Canada, the other from the US /ca/en/prod4130078/2500058/catalog50008/ /us/en/prod4130078/2500058/catalog20038/ If that is, in fact, what is happening, would setting the links within the drop down to 'no follow' address the problem? Thank you. Angie

                International SEO | | Corel
                0
              • theLotter

                Redirecting users based on location

                My site is available in EN, DE, SW, SP, FR, IT, CH and JP. However, the EN sites ranks much better than the other languages, and even when searching in another language the EN homepage is normally the result that appears. Would it be worthwhile to automatically redirect users to the site in the same language they are searching in or country they are searching from? If so, how do I go about this? Thanks!

                International SEO | | theLotter
                0
              • jimmer

                Country specific domains pointing to a .com site

                Hello, I am new to seo so please be easy if this happens to be a "silly" question. My company has a .com site. We are expanding into global markets, focusing on specific countries right now. General question: Would I be penalized for duplicate content if I purchased country-specific domains and pointed them to the .com site? Thanks, Jim

                International SEO | | jimmer
                0
              • BlinkWeb

                Targeting Different Countries... One Site or Separate?

                I have a client who has 3 ecommerce sites. They are somewhat differentiated but for the most part sell the same stuff. Luckily 2 of them are quite authoritative, old and rank reasonably well. Most of the visitors and sales come from the US. He wants to start targeting Europe, Mexico and Canada. What are your suggestions for doing this? Are we better targeting on the main domains? Not really sure how to do that? Should we use a subdomain and a new store front for each geo? Should we use a .co.uk .co.mx and .co.ca each with a unique storefront? It looks like we are moving to a Magento platform so setting up multiple storefronts on a single database is not a big issue. Anyone have any experience with this?

                International SEO | | BlinkWeb
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.