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What is the relationship between inbound links and linking domains?

Competitive Research

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grayloon Subscriber last edited by

In doing competitor research, there's a specific competitor that has fewer linking domains, but dramatically more inbound links. How do these two relate to each other? I do have a higher domain authority and more internal followed links with them having more internal nofollow and external (both follow and nofollow) links. I'm trying to understand how they can have 3.7k linking domains and 4.8 million inbound links while I have 4.1k linking domains and only 601k inbound links. What really defines an inbound link and what's there relationship between inbound links and linking domains?
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webduh last edited by

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MarketAPeel Subscriber last edited by

Quality over quantity... Always a good thing.

I work on this constantly but get overwhelmed with all the information. How to you prioritize your tasks to ensure you are efficiently getting quality backlinks?
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webduh last edited by

Yes – Inbound links are a ranking factor.

No – Quantity of inbound links is not a ranking factor. To be clear, this just means increasing your raw number of backlinks won’t help you, especially if the links are low-quality.

However, there is one way that quantity can matter: having tons of great links is always better than having a small number of great links.

Yes – Relevance and quality of the referring domain is a ranking factor.

There is no direct correlation between the number of outbound and inbound link ratios, although you can imagine the more outbound links on a page the more the link juices you're spreading away from a page.
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NaeemGari @grayloon last edited by

@grayloon one linking domain can have multiple inbound links. When you are reviewing competitors' backlinks profiles, focus on linking domains to scout for opportunities to build links within your niche.

Also, it is worth thinking about the inbound traffic from these websites before building links. It is the quality not the number of links that will matter.
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