Custom Events Not Showing in GA4

bradsimonis

I have some experience in successfully creating custom events for GA4 via Tag Manager, but I have one account where my events are firing in GTM but not showing at all in GA4 (not real time or anywhere). I have twice done them over and published my changes but still no luck. Any ideas what else the issue can be? There are no internal filters at the moment. Thank you.

Jennifer2112

If you've set up custom events in Google Tag Manager (GTM) and they're not showing up in Google Analytics 4 (GA4), here are a few simple steps to troubleshoot:

Check Configuration in GTM:

Ensure that the tags and triggers for your custom events are set up correctly in GTM.
Verify that the triggers are firing as expected in the GTM preview mode.
Preview Mode in GA4:

Use the preview mode in GA4 to check if the events are being received. Open your website, enable the GA4 preview mode, and see if events are triggered.
Real-Time Events in GA4:

Check the "Realtime" section in GA4 to see if your events are showing up. Sometimes there might be a delay, so wait a few minutes after triggering an event.
Check Debugging in GTM:

Use the GTM debugging console to check if there are any errors or issues when the tags are fired. Look for error messages that could indicate a problem.
Tag Version and Publishing:

Confirm that the correct version of the GTM container is published. Sometimes changes might not take effect if the correct version is not published.
Network Requests:

Use browser developer tools to inspect network requests. Look for requests to the GA4 endpoint and check if your events are included in those requests.
GA4 Configuration:

Double-check your GA4 configuration to make sure you are looking at the correct property, and that the events are not filtered out due to any configuration settings in GA4.
User Permissions:

Ensure that your GA4 user account has the necessary permissions to view the events. Check if there are any filters or settings restricting the visibility of events.
Ad Blockers and Browser Extensions:

Some ad blockers or browser extensions may interfere with the tracking. Disable them temporarily to see if it makes a difference.
Event Names and Parameters:

Ensure that the event names and parameters you are sending match the configuration in GA4. Mismatched names can lead to events not being recognized.
If after going through these steps, the issue persists, it might be helpful to consult the GTM and GA4 documentation for any specific known issues or troubleshooting steps related to your setup.

Jennifer2112