Unsolved New Clients with Horrible Rankings

[StartupStreet]

Bringing on a handful of established clients that have never focused on SEO. Needless to say, they will be starting past page 5 on many items.

What is the best tactic to figure out their ranking, determine progress internally and also provide movement reports when they are past the five page limit?

[walli1142..]

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[kaleemkabeta]

Taking on a new client with poor rankings is challenging but rewarding. Start with a thorough SEO audit to understand their current state and set realistic expectations for improvement. Focus on quick wins like optimizing existing content and fixing technical issues to boost confidence, while also building a long-term strategy with keyword research, quality content, and strong backlinks. Continuous monitoring and clear communication are key to steadily improving their SEO performance.

[monkaw]

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[wiyeli5504]

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[husnainofficial]

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[sarahwalsh]

Hi, so we would use both Google Search Console and Moz Pro to check where the business ranks organically currently. Carry out an SEO audit. You might have to wait say 3 days sometimes for a new Google Search Console account to update with all the SEO data. Then, next thing we would do is check the quality of the content marketing, any duplicated text replace it, then build, quality and relevant backlinks, however, make sure your doing this in a white hat way, hope this helps.

[lawyersonia]

@StartupStreet said in New Clients with Horrible Rankings:

Bringing on a handful of established clients that have never focused on SEO. Needless to say, they will be starting past page 5 on many items.
What is the best tactic to figure out their ranking, determine progress internally, and also provide movement reports when they are past the five-page limit?

One effective tactic is to utilize SEO tools like SEMrush or Ahrefs to track keyword rankings for your clients. These tools provide insights into current rankings and allow you to monitor progress over time. Additionally, you can set up Google Analytics to track organic traffic and conversions, providing a comprehensive view of SEO performance. To address rankings beyond page five, focus on improving key metrics such as click-through rates, organic traffic, and conversions, rather than obsessing over specific rankings. Regularly communicate progress to clients through detailed reports outlining improvements and actionable insights.

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[PillarDigital]

Definitely make sure Google Search Console is setup. I like to use Ubersuggest.com to track keywords so you can first pull a current report of all the organic traffic to the website. Next you can add specific keywords that you want to track for so you can show month over month improvements. You can also export a PDF that has no logo, so it can be whitelabel.

Go through and identify low competition keywords using ubersuggest that are relevant. Make sure you rewrite each page title and meta description.

Here is an excel file that I use to go through each page on a website and update the title, description, url structure, etc. Should be self explanatory but let me know.

https://files.pillardigital.io/external/e38d7204f581952a0cd593e30a1e0783baddded03cd66a4afac73189f8d66a46/download

[xadytech]

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[oliviaareid]

I understand it is so frustrating sometimes to start with. I would say analyze their website pages, pick-up a page that has better performance, do proper keyword analysis, do backlink analysis. If you get any irrelevant and bad backlinks disavow them and check the content whether it is outdated or updated.
CoreSEO has reduced my SEO efforts on Off-page and On-page activities. I am able to analyze backlinks and any other issues hurting my client's ranking and fix them immediately. I must say I have seen noticeable results on the client's website.

[NaeemGari]

For new clients request access to their Google Search Console. Review top performing pages in target region in last 12 months. Identify pages that have an average position between 5-20 and move them to top half of 1st page or to the 1st page in rankings to show progress.

You can use tools like SEMRush, Ahrefs to do a competitive landscape analysis to showcase to clients if they need to work towards:

a) Optimizing page load time and user experience
b) Improving technical SEO
c) Identify gaps to create new content
d) Identify gaps to build backlink profile.

Comparing to direct competitors will help you understand where your client stands against its competitors and based on the website you can formulate an SEO strategy with goals & measurable KPIs.

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