What Exactly is traffic lift?

[SEOBrandBoca]

Under the keyword gap analysis under the competitive analysis report, there is a mention of traffic lift and it provides a number. Does the number represent the number of users or the number traffic to expect for that term? Or is it the positions?

[webduh]

@SEOBrandBoca Traffic Lift will be a helpful metric in identifying and prioritizing which keywords you might want to go after (and what kind of content to create for it). Traffic Lift calculates the amount of traffic you can expect to see if you were to overtake your competitor for that keyword. Keywords with a higher potential Lift might be the ones to consider first. For instance, a Solar Hot Water Heater company might want to see how much traffic they would get if they were behind another solar hot water heater company in the rank for the term "Solar Hot Water Heaters". The lift represents the number of visitors that they would expect see increase from the associate rank increase in that word ovr their competitor.

David with Webduh.com