Unsolved Wild fluctuations in ranking, any thoughts on why or what to do about it?

[Hannahm24]

We have a keyword which is important to us and used to have rock steady rankings for over a decade. Over the past 9 months or so it has been fluctuating all over the place. Jumping up or down 20 places or so overnight.

Any thoughts on this behaviour and what we should be doing to stabilise the ranking?

[JamJenny]

Some times It happens, Because time to time google update various algorithm so that ranking will fluctuations.

[mattygoforit]

Fluctuating keyword rankings can happen due to several factors. We've all been there at some point. As mentioned here, the recent Google algorithm update might have affected your keyword's ranking. Does your website have fresh, high-quality content? Regularly update your pages and add new relevant content. Check and improve your site's technical SEO, including page speed and mobile-friendliness. Build quality backlinks from reputable sites. Analyze your competitors to see what they're doing differently. Monitor these factors and implement the changes where needed; that should help stabilize your rankings.

[sarahwalsh]

I think i quickly answered this, but to provide a more detailed answer, after the Google Helpful Content update, businesses really seen massive changes in where they ranked on Google.

So, we had updates, in the past, Google Penguin, etc, targeting link spam. This update was different,

The Google helpful content update looked at how useful, how much does the written work, meet the standards set out in Google E-EAT.

So, our best advice would be, contact an SEO company, for some advice, which pages/ blog posts are weak, need improving, make gradual improvements, improve the whole websites content marketing, over time rankings should improved.

However, word of advice, do consult with an expert SEO consultant on this, as if the improvements are not done right, rankings can drop further. so hire the best SEO company, and get good advice, as rankings can drop, as well as move up.

[sarahwalsh]

It could be because of a Google algorithm update, so our advice would be wait for “ranking flux” to settle, then see what changes need to be made.

[noah121]

Wild fluctuations in search engine rankings can be a perplexing challenge for website owners and SEO practitioners. These fluctuations can stem from a variety of factors, including algorithmic updates, changes in competitor strategies, technical issues, and content quality. To address this issue, it's crucial to monitor your website's performance regularly and stay informed about industry trends and search engine algorithm changes. Implementing strong SEO practices, such as optimizing content with relevant keywords, improving website speed and user experience, and building a strong backlink profile, can help stabilize rankings over time. Additionally, leveraging tools like InShot Video Editor to create high-quality and engaging video content can enhance user engagement and contribute positively to SEO efforts. By focusing on a comprehensive SEO strategy and adapting to evolving trends, website owners can mitigate the impact of ranking fluctuations and maintain a strong online presence.

[Hannahm24]

[https://moz.com/community/q/topic/71696/big-ranking-fluctuations/2?_=1715781547609](link url)

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