Why is Google Showing Translated Company Name in SERPS?

[SimpleSearch]

Hello! We have a client whose parent website is in Japan. The us site lives on a US subdomain. Google is pulling the Japanese company name into US search results. Any idea how we can fix this?

[abuislam5]

Google might be showing the Japanese name due to:

Hreflang Tags: Ensure correct use for language and region.
Google My Business: Update with the correct name and location.
Search Console: Check for issues.
Content Localization: Ensure U.S. site content is distinct.
Meta Tags: Verify they reflect the correct name.
These changes might take time to reflect.

[abuislam5]

To fix Google showing the Japanese company name in US search results:

Update Meta Tags: Ensure they include the correct US company name.
Use hreflang Tags: Specify language and regional targeting.
Submit Sitemap: Ensure Google indexes the right pages.
Check Google Search Console: Look for issues affecting indexing.
These steps should help correct the issue.

[FinacusTech]

Google displays translated business names in SERPs (search engine results pages) to improve the user experience for multilingual visitors, making it easier for them to understand and engage with businesses from different language backgrounds. This practice aims to improve the accessibility and relevance of search results, reach a global audience, and foster intercultural communication and commerce.

[Kateparish]

@SimpleSearch First, you can set the target country in Google Search Console for your US subdomain as the United States. Go to the "Settings" section in your Google Search Console account and select "International Targeting". Then, choose the country you want to target for your US subdomain (in this case, the United States) and submit the changes. This tells Google that your site is intended for US users.
You can also use hreflang tags to indicate your content's language and country/region. This helps Google understand which version of your site to show to users in different countries.
Another option is to add a canonical tag on your US subdomain pages that specifies the US subdomain as the primary version. This helps Google understand which version of the content to display in search results.
Finally, improving the quality and relevance of your content on the US subdomain, as well as building high-quality backlinks from US-based websites, can help improve the visibility of the US subdomain in US search results.
Be patient, as changes may take time to take effect. If the issue persists, consult an SEO specialist.