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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Huge ranking flux that we cannot explain
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Hello, SEO experts from around the world. We need your help; we have seen massive ranking flux across our website and others. We cannot explain what is causing this ranking flux. The content marketing is top quality, so we don’t know why we are moving from 25 to 50th on Google and sometimes even beyond that. Can any SEO experts explain why our agency is moving so much within Google’s rankings? We don’t know whether to make changes or possibly wait. Any help would be fantastic; thank you all.
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A massive fluctuation in rankings has left us perplexed, unable to decipher its cause. Our team is diligently investigating this unprecedented upheaval, but initial assessments indicate a confluence of unpredictable factors. The sudden shift has sparked discussions across industry forums, with speculation rampant.
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Check Google Algorithm Updates: Start by checking if there have been any recent Google algorithm updates. Major updates like Google Core Updates or changes to algorithms like Panda, Penguin, or BERT can impact rankings significantly. Websites often experience ranking fluctuations during and after such updates.
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