Huge ranking flux that we cannot explain
-
Hello, SEO experts from around the world. We need your help; we have seen massive ranking flux across our website and others. We cannot explain what is causing this ranking flux. The content marketing is top quality, so we don’t know why we are moving from 25 to 50th on Google and sometimes even beyond that. Can any SEO experts explain why our agency is moving so much within Google’s rankings? We don’t know whether to make changes or possibly wait. Any help would be fantastic; thank you all.
-
A massive fluctuation in rankings has left us perplexed, unable to decipher its cause. Our team is diligently investigating this unprecedented upheaval, but initial assessments indicate a confluence of unpredictable factors. The sudden shift has sparked discussions across industry forums, with speculation rampant.
-
Check Google Algorithm Updates: Start by checking if there have been any recent Google algorithm updates. Major updates like Google Core Updates or changes to algorithms like Panda, Penguin, or BERT can impact rankings significantly. Websites often experience ranking fluctuations during and after such updates.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Added the Review rich snippet and rankings have dropped?
Hi Mozzers, I am really surprised what happened here. I conducted a small campaign by adding reviews rich snippet to 10 different microsites(covering different locations). Today I was checking if the snippets were showing up correctly in the SERPs and noticed that most of these locations with review snippet dropped in the rankings? How weird is that? Can anyone explain what happened here? Has anyone experienced this? Thank you!
Algorithm Updates | | Ideas-Money-Art0 -
How to fix Yahoo/Bing Ranking with hurting great Google ranking
If you have a Top ranking for keyword in Google but for Bing and Yahoo you rank considerably lower how do you balance the desire to rank better in Yahoo/Bing with not wanting to damage your Google ranking? Have people found certain on page SEO tactics help one but damage the other? Does anyone else have great Google rankngs for keywords but Bing/Yahoo are mediocre to poor?
Algorithm Updates | | inhouseninja0 -
Did anyone else notice all their keyword rankings go down after the last Panda refresh on January 17th 2013?
Even before January 17th I noticed my keyword ranking slowly going from the top 3 to around 8, 9 and 10. Then between January 15 and January 30th, (SEO MOZ) is not showing the exact date) they all went down to the second page and worse. The rankings dropped for an e-commerce website petsspark.com. They sell a tear stain removal product which is a pretty competitive market. After January i started to notice that Google was starting to rank blogs, forums, overal product review websites and of course amazon, better than me and my competitors. Was anyone else effected by the panda refresh or have any idea what may have gone wrong? Please help ScreenShot2013-04-10at50852PM.png?t=1365628252
Algorithm Updates | | DTOSI1 -
Intermittent ranking drops.. up and down and once again..
So.. For the last several weeks (I noticed March 11th), we are having some weird ranking drops. Our keywords will drop overnight from their usual position between 2-6 to further than 200 and then be back to normal a couple days later. We use Sheerseo to track daily ranking. I track about 15 KW everyday and noticed it happening then. Is this part of the recent changes? I am just really puzzled that we are seeing drops and then going back to normal and then drops again. It is hard to know where you stand with such drastic differences day to day. Any ideas?
Algorithm Updates | | CassisGroup0 -
Does Google or Bing use words in the page title beyond the displayed limit for ranking purposes?
Standard good practice for on-page SEO includes keeping page title length below the maximum that Google displays in the SERPs. But words in the title beyond that maximum can be indexed, even if they don't show in the SERPs for end users. For ranking purposes, is there any value in words beyond the character limit in page titles that are truncated in the SERPs?
Algorithm Updates | | KyleJB0 -
Can AJAX implementation affect the rankings in Google Panda?
Hi there, I have the following situation with one of our job sites. We migrate the site to a new application, which is better from design point of view and also usability. For this we use a lot AJAX especially in searches. So every time a user is filtering down their search new results will be shown on the page, at the same url and with no page load. But, having this implementation. affected Bounce rate - which increased from 38% to nearly 60%, PI/visits - which are now half, at 3 and also Avg Time on Site is half that is used to be coming to 2,5 min from nearly 6 min. From Rand post, it is clearly that the content is very important in Google Panda, and all of these parameters we should consider, as it is telling the quality of the content. So, my question will be, can this site be hit by Panda updates (maybe later on) because Bounce Rate, PI/Visits and Avg Time on site, decreased in such way? At the moment we don't measure the Ajax impresion, but as I understood that we can do that though virtual pages in GA, does anyone of you have the experience how to handle this? Won't be this an artificial increase? Thanks, Irina
Algorithm Updates | | InformMedia0 -
Shouldn’t Google always rank a website for its own unique, exact +10 word content such as a whole sentence?
Hello fellow SEO's, I'm working with a new client who owns a property related website in the UK.
Algorithm Updates | | Qasim_IMG
Recently (May onwards) they have experienced significant drops in nearly all non domain/brand related rankings. From page 1 to +5 or worse. Please see the attached webmaster tools traffic graph.
The 13th of June seemed to have the biggest drop (UK Panda update???) When we copy and paste individual +20 word sentences from within top level content Google does bring up exact results, the content is indexed but the clients site nearly always appears at the bottom of SERP's. Even very new or small, 3-4 page domains that have clearly all copied all of their content are out ranking the original content on the clients site. As I'm sure know, this is very annoying for the client! And this even happens when Google’s cache date (that appears next to the results) for the clients content is clearly older then the other results! The only major activity was the client utilising Google optimiser which redirects traffic to various test pages. These tests finished in June. Details about the clients website: Domain has been around for 4+ years The website doesn't have a huge amount of content, around 40 pages. I would consider 50% original, 20% thin and 30% duplicate (working on fixing this) There haven’t been any signicant sitewide or page changes. Webmaster tools show nothing abnormal or any errors messages (some duplicate meta/title tags that are being fixed) All the pages of the site are indexed by Google Domain/page authority is above average for the niche (around 45 in for the domain in OSE) There are no ads of any kind on the site There are no special scripts or anything fancy that could cause problems I can't seem to figure it out, I know the site can be improved but such a severe drop where even very weak domains are out ranking suggests a penalty of some sort? Can anyone help me out here? hxuSn.jpg0 -
What Happend To My Ranks? Began Dec 22 - detailed Info Inside
I have a .co.uk domain that was setup in November 2009 and it has always done pretty will in the SERPS. In Oct-Dec last year I could literally publish a post and be on the first page for a keyword with no backlinks at all. All of my posts/pages feature- 100% unique content (min 500 words)
Algorithm Updates | | mwoody
Imagery
Embeded video which is part of a video sitemap
External links
keyword density between 2 and 4
keyword in first paragraph bolded
Title tags are written like KEYWORD - Title, eg BLUE WIDGETS - What You Need To Know Then this happened- http://i53.tinypic.com/2a62fb8.jpg
On december 22nd - december 24th i see a sharp decline in traffic, and then a further decline december 31st - Jan 1st? On that graph I have marked out changes I have made to the site. The bottom bar that was deployed on Nov 30th was simply a floating price comparison bar stuck to the bottom of pages. Other than that change, nothing else had changed on the site during that period. Here's what I have done so far to try and fix things- Optimized load time (now 2.5 seconds)
Deployed MaxCDN content delivery network
Removed some pages which were similar, but 100% unique (unlock pages on graph)
Change H2 tags to H1 (previously there were no H1 tags)
Removed the bottom bar on nov 30th
reduced price compare results to 3 from 10
Ran a broken link check
Noindex/Follow 2nd pages of tag/categories pages
Improved blog posting rates to at least twice a day I have 100% indexation rate across the site, an average load time of 2.5 seconds. I've tried everything I can think of, and can't seem to pin point the issue and after 5 months of trying to get it fixed I think an outside view is needed! So what happened at Google mid-end december? Any advice/thoughts/feedback is greatly appreciated, thanks for your time. 2a62fb8.jpg0