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  4. U.S. Vs. Canada search volume

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U.S. Vs. Canada search volume

Keyword Research
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  • BDOCanada
    BDOCanada Subscriber last edited by Jun 14, 2024, 6:25 PM

    How does Moz differentiate Canadian data vs. U.S. data? I'm particularly interested in search volume. Why is there such a big difference in volume (much less in Canada)? Is this due to population differences or are there other factors?

    For example, see the monthly volume for the keyword "Business resilience":

    U.S. = 360
    Canada = 6

    This seems like a huge difference!

    David_zil 1 Reply Last reply Jun 21, 2024, 11:43 AM Reply Quote 0
    • ww4686101
      ww4686101 last edited by Aug 14, 2024, 6:02 AM

      is there any one who can guide me how to find infomational niches. i targted country is usa, uk, and canada please guide me i am facing difficulties

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,2 months
      • BDOCanada
        BDOCanada Subscriber @David_zil last edited by Jun 27, 2024, 4:50 PM

        @David_zil - thanks for the response. Population differences and differences in search behavior makes sense to me. Wondering if you know more about the different data collection methods? Can you clarify what this means?

        1 Reply Last reply Reply Quote 0
        • ativader3546
          ativader3546 last edited by Jun 24, 2024, 5:04 AM

          Hi BDOCanada,

          David_zil made a great point about the factors influencing search volume differences between the U.S. and Canada. To add a bit more context:

          Population Size: As you mentioned, the population size significantly affects search volumes. The U.S. has a much larger population than Canada (approximately 330 million vs. 38 million), which naturally leads to higher search volumes in the U.S.

          1 Reply Last reply Reply Quote 0
          • David_zil
            David_zil @BDOCanada last edited by Jun 21, 2024, 11:43 AM

            @BDOCanada The difference in search volume between the US and Canada is due to a combination of factors, including population differences, search behavior, and data collection methods.

            BDOCanada 1 Reply Last reply Jun 27, 2024, 4:50 PM Reply Quote 0
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