U.S. Vs. Canada search volume
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How does Moz differentiate Canadian data vs. U.S. data? I'm particularly interested in search volume. Why is there such a big difference in volume (much less in Canada)? Is this due to population differences or are there other factors?
For example, see the monthly volume for the keyword "Business resilience":
U.S. = 360
Canada = 6This seems like a huge difference!
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Hi BDOCanada,
David_zil made a great point about the factors influencing search volume differences between the U.S. and Canada. To add a bit more context:
Population Size: As you mentioned, the population size significantly affects search volumes. The U.S. has a much larger population than Canada (approximately 330 million vs. 38 million), which naturally leads to higher search volumes in the U.S.
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@BDOCanada The difference in search volume between the US and Canada is due to a combination of factors, including population differences, search behavior, and data collection methods.
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