Links from Google Books
-
Hi
Interested in your views on this and any references to research on the subject
Using Google Books recently I have discovered multiple citations of a web site I produced years ago in a whole load of publication. Really quite touching to find these 10 years afterwards
I imagine that this must have a positive effect on search engine listings for this site. The site has really good listings still. Has any research or any announcement been made by Google about this.
Pushing this a bit further ; An advertising hoarding has a web site address http:// ... would Google StreetView pick this up and could it be used as a signal too ?
- Neil
PS No I don't sell adversing hoardings
-
Great question Neil! Google uses optical character recognition (OCR, more specifically OCRopus) to convert visible print into search searchable text; hence, you're able to find terms in Google books via Google search. Link text is also recognizable due to the standard 'http' format, so even though you'd never be able to click it via an old book in the library (who knows what new ones will do!) Google Books is still able to recognize the link and treat it as such in the digital, Internet realm. Now, a website that is being mentioned in books has a high likelihood of having a robust backlink profile, but that notwithstanding, I'd bet that Google would give an high amount of trust to a link that makes it into its OCR database.
As for street view, that is pushing it! Who knows though, there's merit in giving a website online exposure for the offsite work they do via billboards, store fronts, etc. I think you and I both would love to know the people that could truly answer that one though, huh?
-
These are physical signals, no way for the algorithm to interpret them. Street view may be possible, but its highly unlikely google would dedicate its resources to endorse paid advertizing to influence SERPS. Sure its benificial if someone uses street view and happens to see your site, but other than that its worthless to SEO. Same thing with the scanned image in google books.
-
Yes I was thinking that these would be a seperate signal rather than somenting passed through links. The PrintRank?
- Neoil
-
Hello Neil,
Since advertising banners hoardings are paid ads as a general rule even if Google is able to somehow read the urls we can right away disqualify the SEO benefits. Plus, there is no flow of link juice from these image ad links.
Google book is definitely interesting one. Google books are a scanned image of the actual book so the links are not an actual link that could pass the link juice. Google also provides an ebook version of some books and the links on the ebooks are highlighted like a regular link but these are not clickable. It could be possible that Google will soon enable these links and link page rank juice will flow from these links the to the destination site. The only issue I see here is since these are hosted on Google is could very well be a nofollow so it could be given similar weight like a brand or social mention if Google decides to use the links for SEO ranking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it still true that when your video is shown in a Google Video Carousel your page is not shown in the normal SERPS?
Hello everybody, I'm trying to decide whether it's worth it to invest time in optimizing my video's to appear in the video carousels on Google. I read that once your video is in the carousel, your normal snippet in the SERPS is removed. Is this still the case? Thank you for helping out!
Image & Video Optimization | | klaver1 -
High Domain and Page trust link building
What is the best way to build backlinks from high domain and page trust sites?
Image & Video Optimization | | WeissToyota0 -
Google Carousel - What Should We Now Be Doing Differently?
Google Carousel is rolling out for even more topics. How does it affect or change tracking in Google Analytics? For example, if I am in the Carousel and someone clicks my listing, then Google completes a search for my property… then the searcher clicks through to my site organically. Will I know that someone originally clicked the Carousel or will I have no idea and simply see a Google organic click? Should we be optimizing our Google+ Places listings differently? How does this change our own organic keyword targeting? In other words, if I am in the Carousel should I go after a different keyword organically? Does anyone know how many people are clicking into the Carousel vs. the organic listings or even pay per click below? Searchers behavior will be altered because of this change. What say you all? Articles That Relate: http://blog.autorevo.com/2013/06/new-local-search-layout/?utm_source=twitter&utm_medium=social&utm_campaign=local-carousel&r44b=no http://searchengineland.com/google-knowledge-graph-carousel-sightings-becoming-more-frequent-within-a-wider-variety-of-searches-163562 http://blumenthals.com/blog/2013/06/14/google-local-carousel-display-showing-more-frequently-in-more-categories/
Image & Video Optimization | | Hospitality-SEO0 -
How To Do SEO For Google Local Listing?
Hi, I have been reading around but i still don't understand how we can rank better for local search listing from Google place. I have tried: Adding keywords to descriptions
Image & Video Optimization | | chanel27
Adding the max of 10 photos And also get my customers to comment on my Google place listing leaving testimonials. Is there any tips? 🙂0 -
Google+ Local Page Wrong Categories
The "new" Google+ Local page for one of my clients is not showing the correct Business Categories. Seems like it reverted to an old Category before we revised. I looked in my Google Places dashboard and the correct Categories are there. They do not have a Google+ Profile yet. Any suggestions? They also seem to have disappeared for those categories we used to rank in the top three in Google Places results.
Image & Video Optimization | | Reportcard0 -
Finding Pages with Youtube Embedded Videos in Google SERP
I'm trying to figure out a process to find specific youtube embed videos using Google search. But a lot of sites are not being returned. For example, I know that the following video (http://www.youtube.com/watch?v=1MnylRaQC3w) is linked to and embedded on http://gizmodo.com/5898438/watch-how-fender-builds-its-iconic-stratocasters However, I can't figure out a set of search terms to find that in Google. Searching for (1MnylRaQC3w Gizmodo) doesn't return the right page in the results. I'd like to figure this out so I could see everywhere a certain youtube video has been embedded.
Image & Video Optimization | | nixforsix0 -
Google Places Local Submission
Hello We're going to upload a bulklisting to Google Places for multiple locations. However, there are existing Google places listings for these locations. The bulklisting is being used to undertake a refresh of all the existing data. How do we go about updating the existing data i.e. do we have to delete the existing information prior to submitting the bulkload, or does a new submission over write the existing data. In addition, how does Google Places verify a bulkload submission i.e. do they make contact with the designated business owner. How long does such a process actually take (roughly!). I know some of this is touched on in the Goolge Places help section, but it is not clear and I don't want to get this wrong for obvious reasons. Thanks in advance for your assistance. Rgds Neil
Image & Video Optimization | | mccormackmorrison0 -
Name Change in Google Places
In the middle of a nightmare in Google Places. Dealing with a number of Chiropractic franchises. They all had previous practices (and Places listings). In many cases, a duplicate listing was created. Some locations are "under review", others have lost their ranking and a few are ranking for both location in the 7 pack.(usually because they had a different phone number used so I assume Google sees it as a separate company despite the same location) I am trying to fix all these duplicate or near duplicate listings that were created previously. In one case I edited the existing listing and tried to verify by phone. I got the 5 digit code but Google then said code is not valid. Has anyone been through a similar situation? Should I delete/deactivate old listing and Then optimize the remaining or vice versa? A complete mess. In some cases they may have four listings...old company, new franchise and new name, Doctors names. Any insight appreciated.
Image & Video Optimization | | AgileInt0