Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How To 301 Redirect .html pages
-
I need to redirect a page/URL that is purely .html to a new location. I don't know how to do this. All the redirects I can find are for server side code pages .php/.aspx etc. From my understanding I can't put a server side redirect in a .html file. I am hosting on a microsoft server, however the new page I am redirecting to is .php. I am running some WordPress (.php) files on the server. I need to make it redirect before the old page loads so visitors don't start reading something that is about to get redirected Can someone please help me?
-
Hi again,
A 301 redirect is an instruction given to the server which tells it which page to send the request to.
If you were using an Apache server, you would create a .htaccess file with the lines of code in it to create the redirect.
With a Windows server you should have access to what is effectively a server management console that you can log into. In this console, within the Internet Services Manager, you basically choose the options which create the redirect within the server for you.
It does not matter whether your pages are .html or .php ...the process is the same according to which server setup you are dealing with.
I think perhaps you are confusing a 301 redirect with a redirect script which can be placed in the head of a document. This latter is not a great option for a number of reasons ...most notably that it does not allow link value to flow to the new page and also will not tell the search engine to de-index the old page and replace it with the new.
Hope that helps,
Sha
-
Hi Sha,
Thank you for answering. I actually ran across the example you provided. However that example lists the code to put in various server-side technology pages. For example it lists the script to put in a .php page or a .aspx page. Since my old pages that need to be redirected are .html I didn't think these would work. For example, let say my old page is page.html and I put this 301 redirect script on a page called page.php and upload it to the server. Google will not see page.php and page.html as the same page and therefore will not redirect the right page. This is my understanding please correct me if I am wrong.
PS. I don't understand the directions for the IIS redirect your link mentions. I don't know what it means by "internet services manager", therefore I don't know how to follow its directions. That could be the answer to my problem, I just don't know how to follow it.
Thanks
-
Hi MyNet,
The 301 redirect must be created on the originating server as it needs to intercept the request and send it to the new location.
Since you say that you are hosting on a microsoft server, I am thinking that you need the method for creating a 301 redirect on a IIS server.
You will find these instructions on this quick reference page for creating 301's. This page actually provides instructions and/or code examples for about every situation you could think of...just choose the one you need. (you should check with your ISP to make sure that you know which suits your situation)
Hope that helps,
Sha
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PDF ranking higher than HTML pages, solution?
Hello Moz community I know this question has been asked before but it seems there is no real answer other than putting a summary of the PDF on the HTML page. My problem is other websites are using my PDFs, I have some PDFs with very high authority links and I would like to either pass the link juice on to my product/category page or do rel=canonical somehow. I'm using bigcommerce as my platform. My website is cwwltd.com. Any help would be greatly appreciated. Thank you
Intermediate & Advanced SEO | | Neverstop1231 -
Switching from HTTP to HTTPS: 301 redirect or keep both & rel canonical?
Hey Mozzers, I'll be moving several sites from HTTP to HTTPS in the coming weeks (same brand, multiple ccTLDs). We'll start on a low traffic site and test it for 2-4 weeks to see the impact before rolling out across all 8 sites. Ideally, I'd like to simply 301 redirect the HTTP version page to the HTTPS version of the page (to get that potential SEO rankings boost). However, I'm concerned about the potential drop in rankings, links and traffic. I'm thinking of alternative ways and so instead of the 301 redirect approach, I would keep both sites live and accessible, and then add rel canonical on the HTTPS pages to point towards HTTP so that Google keeps the current pages/ links/ indexed as they are today (in this case, HTTPS is more UX than for SEO). Has anyone tried the rel canonical approach, and if so, what were the results? Do you recommend it? Also, for those who have implemented HTTPS, how long did it take for Google to index those pages over the older HTTP pages?
Intermediate & Advanced SEO | | Steven_Macdonald0 -
Redirect Search Results to Category Pages
I am planning redirect the search results to it's matching category page to avoid having two indexed pages of essentially the same content. Example http://www.example.com/search/?kw=sunglasses
Intermediate & Advanced SEO | | WizardOfMoz
wil be redirected to
http://www.example.com/category/sunglasses/ Is this a good idea? What are the possible negative effect if I go this route? Thanks.0 -
Multiple 301 redirects for a HTTPS URL. Good or bad?
I'm working on an ecommerce website that has a few snags and issues with it's coding. They're using https, and when you access the website through domain.com, theres a 301 redirect to http://www.domain.com and then this, in turn, redirected to https://www.domain.com. Would this have a deterimental effect or is that considered the best way to do it. Have the website redirect to http and then all http access is redirected to the https URL? Thanks
Intermediate & Advanced SEO | | jasondexter0 -
301 Redirect of subdomain?
Fellow Mozzers, I'm having a hard time wrapping my brain around a redirect issue and thought it was worth posing the question to the Moz community. I did a search first but couldn't find the exact answer I was looking for. How does a 301 redirect work when you redirect a sub domain example.homepage.com to www.homepage.com but you keep the sub directories of example.homepage.com/page-1 active and are trying to rank them? I'm dealing with a current project where this is happening and this doesn't make sense to me, to redirect the subdomain if you're also trying to rank/create search traffic for pages, sub directories on example.homepage.com. This also get's into the debate of if a sub domain site is viewed as it's own website and therefore has to rank itself. If this is true, it seems like we're kind of killing the authority of the site by redirecting it. Additionally, www.homepage.com has a much stronger link profile than example.homepage.com I hope this makes sense. Any thoughts are appreciated. Thanks for your time.
Intermediate & Advanced SEO | | SMG-Texas0 -
Can I make 301 redirects on a Windows server (without access to IIS)?
Hey everyone, I've been trying to figure out a way to set up some 301 redirects to handle the broken links left behind after a site restructuring, but I can only ever find information on 2 methods that I can't use (as far as I can tell). The first method is to do some stuff with an htaccess file, but that looks like it only works on Linux-based servers. The method described for Windows servers is generally to install this IIS rewrite/redirect module and run that, but I don't think our web hosting company allows users to log directly into the server, so I wouldn't be able to use the IIS thing. Is there any other way to get a 301 redirect set up? And is this uncommon for a web hosting company to do, or do you all just run your sites on Linux-based servers or your own Windows machines? Thanks!
Intermediate & Advanced SEO | | BrianAlpert780 -
DNS or 301 Website Redirect
We are running a marketplace site, so we have thousands of vendors selling their products on our site. Each vendor has a Profile page and we are soon to launch a premium store-front that is white label. Many of these vendors will want to point a custom url to their premium store-front (which is a sub domain of the marketplace) and we are trying to get an understanding of how we should instruct them to point their url in a way that will give the main marketplace site the seo juice. We also want to understand what will show up in the address bar. Will it be their url or our sub domain? Will any of the marketplace seo juice boost their url local listing status?
Intermediate & Advanced SEO | | bloomnation0 -
301 Redirects After Company Acquisition
We recently acquired a company, and now we are going to redirect all of the pages on their site to their respective pages on our site. Do we need to keep the original pages on their site active? For how long? Ideally, we would like to redirect everything and remove the old site entirely so we don't have to pay to keep hosting it. Is this possible? Thanks!
Intermediate & Advanced SEO | | pbhatt1